Blog and Article Copywriting
Copywriting that offers utility and value to your audience.
Are you looking to offer your customers value through engaging thought leadership?
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Do you understand the need to publish fresh and regular content but just don't have the time?
Let me help you. I can look after your blogging and article writing on your behalf, while capturing your brand's tone, style and personality. Blogging and article writing is an effective way to establish your brand and gain good SEO in the process. |
What is Blog and Article Writing?
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In today’s content-heavy web, we often see the words “blog” and “article”.
While they are often interchangeable, in general, blogs tend to be more opinion pieces and featured on the composer’s own website, whereas articles are more factual and formal, longer and are generally featured in publications. Blog posts are the most efficient way of communicating with your audience, offering customers value and keeping your website continually updated. Article writing is a great way to generate powerful and valuable backlinks to your website and build credibility. However, in practice, they can both fulfil all of those roles. Both articles and blog posts are helpful pieces of content which can engage your audience and rank well in search engines via SEO. Producing both types of content on your website allows you to target a range of readers, for a variety of purposes. Posting articles and blogs on a regular basis is one of the best investments you can make in the long-term strength and health of both your brand and your website, especially when they’re quite well-received and regarded by people. Christopher Melotti from Melotti Media can help you build a persuasive and entertaining blog post, as well as craft strong articles that keep audiences updated. Rest assured that Chris will tailor personalised content just for your business! |
Why does your business need Blog and Article Copywriting?
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Having both blogs and articles is essential in today’s business world.
Articles provide extra value to your customers and ensure that your brand gets onto your customer’s radar, which makes it a worthwhile content marketing activity. With the help of blogging, you can emphasise your distinctiveness over your competitors, become expert key opinion leaders, share useful knowledge, and provide more customer value. Blogging and article writing offers a wide range of benefits for your business, but they need to be of a high standard, relevant, well-planned and have a good flow to be effective. They also need to contain all of the juicy SEO keywords to rank so your audience can find your content. If you see the importance of articles and blogs to reach and engage your audience, a professional and experienced blog copywriter like Christopher Melotti from Melotti Media can help you achieve results. |
What are the benefits of Blog and Article Writing?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a copywriter help you write Blogs and Articles?
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When you write posts, articles and blogs about a subject, your purpose is to entertain, inform and inspire the reader.
However, with all of the clutter and noise in the market, this is often easier said than done. To communicate effectively with your customer and achieve ongoing business success today, you need quality copywriting to create relevant and consistent content that enhances your brand and positions your products as the ideal solution. It’s not journalism. It’s content marketing, and it’s all about providing added value to form genuine relationships with both your current and potential customers. To make an impact, you must select the right topics, research and write in a way that people will find useful, interesting and informative. This can take a lot of time and expertise, however if you don’t do this, your content marketing efforts will now yield the results you were hoping for. A professional blog copywriter like Christopher Melotti can take care of your blog and article needs while you focus on growing your business. |
How can Melotti Media help you?
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To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs! For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. |
Giving Your Blog Some Pizzazz!
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So, you’ve committed to writing a regular blog, or producing engaging content for your anxiously awaiting audience, who are ready for your next words to drop...
But then you suddenly remember reality: everyone’s time is precious and people are bombarded with too much content. Then, how do you get them to read your stuff??? |
Ok, you're interested. What happens next?
Fantastic!
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
What my clients say
Andrew Sillis - Director of Communications at the ABS
"Chris delivered an engaging training session on copywriting and content marketing. Everyone really appreciated the opportunity to get together with their colleagues and focus on tools, tips and techniques to translate some of our complex narratives into something that is accessible for a wide range of audiences. Highly recommended!
"Chris delivered an engaging training session on copywriting and content marketing. Everyone really appreciated the opportunity to get together with their colleagues and focus on tools, tips and techniques to translate some of our complex narratives into something that is accessible for a wide range of audiences. Highly recommended!
Get in touch and discover better copywriting for you
Why choose Melotti Media?
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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