Inbound Marketing Copy
Copywriting which pulls your customers in
Do you use Inbound marketing practises, like HubSpot?
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Are you looking for content to help your customer through the sales funnel (or pinwheel)?
I believe that inbound is the best form of content marketing, and have years of experience in using it to achieve results. So, let me help show you how to use effective copywriting to pull in those potential leads by providing value at all stages of their buyer's journey toward you so they convert. |
Ask yourself three questions:
Is your content engaging your customers?
Do you have the optimal marketing strategy?
Are your words achieving your goals?
If you didn't answer 'YES' to any of these, it's time to contact Melotti Media.
Do you have the optimal marketing strategy?
Are your words achieving your goals?
If you didn't answer 'YES' to any of these, it's time to contact Melotti Media.
What is Inbound Marketing Copywriting?
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Inbound Marketing focuses on creating useful content to attract customers looking for information.
This content brings your brand to their attention by providing valuable answers or interesting entertainment and shows how your products are relevant solutions to their pain points. This inbound marketing technique builds trust and encourages them to take action on their terms, rather than via a hard sell. You’ve probably noticed that most businesses produce helpful content like how-to video guides and FAQs. They also have conversational tools in the comments section, as well as email and chatbots to aid with their queries. Why do they do this? Simple! To provide a delightful customer experience – this is all part of inbound marketing. This is a very effective content marketing approach, and it’s all powered by copywriting. Inbound marketing begins with content creation and a copywriter can really help you reap the most benefits. Crafting high-quality content that attracts the right people, engages your audience and highlights your brand can really help your business drive traffic and leads - but it is very time-consuming and requires copywriting expertise. Christopher Melotti from Melotti Media can help you build persuasive and engaging content through strong inbound copywriting. |
Why does your business need Inbound Marketing Copy?
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Inbound marketing copy helps you attract the right customers at the right time by offering them valuable information that they actually want to read, watch or listen to.
This is because it focuses on being customer-centric with personal business engagement, as opposed to product-centric promotion (that people find annoying today). So why do you need Inbound Marketing Copywriting ? Inbound content places your brand right when people are researching whatever problem they’re facing. This is the ideal position and ensures that customers will be interested in your business because it shows them how you’re relevant to them. That’s because your content answers their needs by providing answers and info, rather than a hard sell. Inbound marketing is cheaper and cost-effective in comparison to outbound marketing because it uses delivery methods like social media and your website which are relatively cheap or free. Inbound marketing also provides valued content to your potential buyers with the aim to gain more insight about them. In this way, you can benefit from their feedback to improve your brand, which can result in greater market reach and a further increase in leads. Using persuasive, helpful, and educational online content, you have the chance to inspire prospects into buying behaviour that profits both them and you. |
What are the benefits of Inbound Copywriting?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a copywriter help you with inbound marketing?
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Inbound marketing uses content written by a copywriter to attract, engage and delight people by providing value which earns trust and helps grow your business.
This type of marketing targets customers through online platforms such as blogs, social media and search engines using content to drive traffic, pique interest and inspire action. Inbound marketing also offers this outstanding content to your customers at all stages of their journey. This means that even after a lead is closed, they still can be engaged through dynamic content, social media, and other marketing. Content creation is absolutely essential for your inbound marketing, but it takes a lot of time and experience to do this. A professional copywriter can help you produce quality articles regularly in a hassle-free way. |
How can Melotti Media help you?
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To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs! For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. |
Why Inbound Marketing Needs Copywriting
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If you’re a modern business looking to reach and engage your audience, and have them actually care, then you’re probably familiar with inbound marketing.
Inbound marketing is a far more effective approach today than other forms of direct advertising because it builds stronger relationships between you and your precious customers by offering informative and relevant content, at a time when they’re actually interested. However, what often gets forgotten is that this content needs to be written by professional copywriters! Copywriting fuels inbound marketing because the process relies on written resources to be successful. Here’s why and how inbound marketing needs copywriting. |
Ok, you're interested. What happens next?
Fantastic!
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
What my clients say
Courtney Nasser - Global Marketing Communications at Cochlear
"Chris helped me with copywriting for a customer engagement project at Cochlear. I was impressed by the experience and ideas he brought to the project. He very quickly grasped the brief and was able to hit the ground running with interviews. His writing was engaging and creative, and he understands the marketing balance. Chris was a pleasure to work with and I would definitely work with him again in the future."
"Chris helped me with copywriting for a customer engagement project at Cochlear. I was impressed by the experience and ideas he brought to the project. He very quickly grasped the brief and was able to hit the ground running with interviews. His writing was engaging and creative, and he understands the marketing balance. Chris was a pleasure to work with and I would definitely work with him again in the future."
Get in touch and discover better copywriting for you
Why choose Melotti Media?
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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