Content Marketing Planning and Strategy
Achieve results and engage your audience with a strong Content Marketing Plan and Strategy
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Do you need to unite your Marketing efforts? Are you looking for a better overall direction?
Great copywriting and content begins with the creation of a solid marketing strategy, which includes making decisions about media, tone of voice, target audience, frequency, timings, and so on. Getting this foundation right from the start is essential, so that you develop sharp communication and stories to engage your potential and current customers. I can help you build your content marketing strategy from the ground up that will get the results your business needs. |
What is Content Marketing Planning and Strategy?
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You may have heard 'content' bantered around a lot in savvy business circles, and that it's essential to offer more value to your customers.
Well, this is true, and it can actually be as effective in reaching and engaging your audience as you've heard. However, content marketing will only be effective if you have a solid strategy and the right plan to implement it from the start. It's no different from any other business project or marketing campaign. If you fail to plan, you plan to fail - it really is true. This means that, if you want to be successful and gain the attention of your customers, your content marketing must be mapped out, your goals decided and the right tactics chosen. You won't achieve the results you deserve if you just guess it the whole time and try on-the-fly. The right strategy and plan requires a marketing consultant and copywriter like Christopher Melotti from Melotti Media, who can look at your business objectively as an external party, and research your business' customers, pain points, solutions. From this, you can create a solid content marketing plan and strategy that will guide your efforts going forward. |
Why does your business need content marketing planning and strategy?
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The market is saturated with clutter and noise, and your customer is extremely selective in what they spend their time on. This means you have to be far better than everything else in so many ways, including knowing your target audience's true pain points, how your product mix solves their needs and - most importantly - how to communicate to them in a way that will actually get them to listen and pay attention. If you don't do this right, then they'll ignore you and it will all go to waste. If you do actually do this well, they will pay attention and your branding will get on their active radar. Once this happens, they will consider you next time the corresponding need comes up! Your customer won't tolerate poor content from a company that looks like they're guessing - and they definitely do notice! People know almost immediately the difference between effective and poor content, and it's time that businesses realised this too. A well-thought out and devised content marketing strategy plan will help your business coordinate all of your marketing efforts to ensure consistency and cut-through with the right messaging each and every time. Don't guess or leave it up to chance - a marketing planning and strategy session will help you get back on track and see results from all of your content campaigns. |
What are the benefits of content marketing planning and strategy?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a copywriter help you with content marketing planning and strategy?
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A quality copywriter knows content marketing back to front, left to right and all over.
This is because a lot of the copywriting we do creates all of the content you use, such as blogs, articles, website copy, video scripts, podcast ideas, internal documents, PR campaigns, newsletters, social media and more. However, if a copywriter has an extensive marketing background and experience like I do, then you've struck gold. This is because we can not only put pen to paper and write you content that engages your audience - we also understand all of the essential marketing elements that go along with this, including branding, targeting, core messaging, call to actions and more. You'll be surprised how many 'writers' write content that just doesn't have a core selling message or any purpose. A marketing copywriter can help you earn people's trust and inspire them to take favourable action. This is how a copywriter can help you plan out your approach to content marketing, the strategy involved and how to execute it. The business will benefit from some fresh thinking and it will definitely make a difference in the long run. |
How can Melotti Media help you?
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To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done. You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs! For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. I can sharpen your words to achieve your goals, today! |
How Can Content Marketing Help A Business?
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How do you market your business in the most effective way?
Content Marketing is one of the top answers. Your customer of today is becoming far more resistant to paid and direct advertising (often calling it 'intolerable' and 'disruptive'). Instead, they're actively hunting for content that is about them and discussing topics that they're actually interested in before they make a purchasing decision. Unfortunately, businesses don't seem to be catching on and are continuing to spend the majority of their budget on interruptive advertising, while overlooking the power of copywriting and content marketing to genuinely engage their audience. Here's a guide on why content marketing is essential and why you should be focusing your marketing efforts on it. |
Ok, you're interested. What happens next?
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Fantastic!
You're making a great decision. So, here's how we can work together. Step 1 First, press the button below and make initial contact with me. (Seriously, I would love to hear from you!) Step 2 We chat either over the phone or email to discuss your project's needs. I will send you a short brief form to fill out which helps scope out what you're after Step 3 Complete the brief and I'll ask you a few more questions to check my understanding. As a marketing consultant, I will also provide my advice and expertise to help guide you Step 4 You will receive a quote which you can approve. Once accepted - yey! The magic begins! Step 5 I'll get to work, writing the first draft up. Step 6 You will receive the first draft for a round of reviews and your feedback. We discuss your edits and I also give my advice before we agree on the final round Step 7 The final copy with all agreed changes is delivered to you. Final payment is to be made Bonus Step! You're so very happy with my level of quality service. We continue to chat for years to come (because I love my clients!) Repeat business and spreading the word because you can trust me |
What my clients say
Brent Claremont - Senior Channel Consultant at HubSpot
"Chris has always been a leader! From his unique and successful national marketing campaigns to his 'outside of the box' thinking, Chris is one of the most exciting and successful marketing consultants and copywriters around. I refer many clients from Hubspot to him."
"Chris has always been a leader! From his unique and successful national marketing campaigns to his 'outside of the box' thinking, Chris is one of the most exciting and successful marketing consultants and copywriters around. I refer many clients from Hubspot to him."
Get in touch and discover better copywriting for you
Why choose Melotti Media?
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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Melotti Media Copywriting
Content Marketing & Copywriting that connects you with your customer
What are the business benefits?
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Why hire a copywriter?
This free eBook gives you the 8 reasons why and the advantages that a copywriter offers you. To receive this free book, register your details below. No spam, junk or automation- only the book. |