Regardless of the intention, whether it’s to educate, entertain, nurture, sell, convert, and so on, if you can’t piece together the right words, audio and visuals to attract and hold attention, then you’re going to get ignored. It’s as simple as that.
Here’s how a copywriter helps you.
There’s a bit of confusion about what a copywriter can do for your business.
Everyone can write words, correct? So, what value does a copywriter offer that’s different? Well, it really comes down to their specialisation in crafting words in a strategic way to achieve a purpose.
Your customers have very high standards today and they’re spoiled for choice.
This means that even slightly mediocre content will fail to earn their attention. A copywriter can help you with this.
But it’s not just being “good at writing” – it’s about having a strong grounding in marketing too. Half of the value a copywriter offers you is the knowledge, experience and expertise to deliver the right message, to the right audience, in the right way.
So, what is copywriting?
It’s a good place to start.
Copywriting is a professional service where a professional copywriter receives a brief about a marketing problem that you need to solve, and utilises a medium of words and content to solve it.
Whether you need a website which converts, a video script that explains, a letter to inform and so on, a copywriter can help you get this right.
Yes, everyone can write. But just like everyone can mess around on Paint or Photoshop, it doesn’t mean that it’s going to live up to the high levels of scrutiny that your customers have when hunting for solutions.
What value does a copywriter offer your business?
Here are the 10 benefits of professional copywriting services:
(1) Saves you time
On the very basic of basic levels, a copywriter saves you time.
We all know now how important content creation is today to engage our audience. It’s essential today, but most of us don’t have the time to create it at the level of quality and quantity that our customers are searching for. There are too many demands on your time.
So, how do you find the balance? A copywriter, of course!
(2) Sharpen your words to achieve your goals
The copy itself! A copywriter has years of practise translating marketing problems into solutions using the written word.
As with any skill, you get better over time the more hours and focus you dedicate. While there is a level of natural skill required, the majority comes from honing the skill every day.
A copywriter allows you to access their experience and expertise to get it right.
(3) Fresh perspective
Internal politics and business inertia can make it difficult to innovate.
A copywriter can break through the way that your business has always done things and offer something a bit new and bold. Then, you can find a happy medium between their vision and your own.
The marketplace is crammed full of the same stuff. Use a copywriter to break out of the stale monotony and give your brand something more unique.
(4) Incorporated Marketing Strategy
Professional copywriting services create content guided by a marketing strategy.
It’s not just words on a page to fill the space! A copywriter understands the need to incorporate marketing concepts like vision, target customers, benefits and calls to action – all of which ensure your content is consistent with furthering your business.
(5) Create the right types of content
Just because your business needs content, doesn’t mean that it’s just anything you can give a go.
Each type, from website copy to eBooks, blogs and so on, all serve a purpose and all have a place. A copywriter can adapt your message to each and provide advice on which would best suit your campaigns.
(6) Balancing the sale with the message
Today, people hate the hard sell.
They want to be comfortable and feel well-informed before they begin to trust a brand enough to make a decision. Whereas a business is always tempted to push the sale to meet their KPIs.
A professional copywriter can find the perfect balance to make both the customer and the business happy.
(7) Audience-focused
The best marketing always has the needs of the audience in mind. It’s not about shouting to make a sale; marketing is about offering relevant solutions that people care about.
When you hire professional copywriting services, the writer will also apply this to the copy they write for you, so that the audience sees your content as worthy of their attention.
(8) SEO copywriting
Experienced copywriting services will incorporate various SEO strategies in the content they create for you.
For example, they insert popular keywords and key phrases in a very natural and meaningful way, so that the search engines can understand the intent behind each.
SEO compliant copywriting ensures that your content meets the requirements of Google, Yahoo, Bing and so on, and will rank it when the right people search for you.
(9) Adaptable content across all channels
Professional copywriting services are able to write content in a flexible way to adapt your message to all different kinds of media. This includes websites, banners, Google Ads, social media, pamphlets, long-form content and more.
A copywriter can also make your message consistent when adopting an omnichannel marketing approach.
(10) Make a Professional Impression
Last but certainly not least, copywriting services give all of your words a professional polish across your website and every touch-point where your customers interact with your brand.
A professional copywriter will ensure that your content is well-written, accurate and persuasive, without any errors. This leaves a great impression on the audience and positions you as a business of high standards.
How does a copywriter work with you?
So, let’s talk about how the copywriting services process works.
1. First, you provide a brief.
This involves writing out all of the details involved, like audience, tone, pain points, products, challenges and anything else relevant. A copywriter will use this to provide the basis of their understanding of your project.
As I said, a lot of value comes from the way a copywriter analyses these details and finds the best way to position your message and communicate well.
So, take the time to get this right as you will be building from this foundation. If the brief is weak, you’re building from a weak foundation.
2. The discussion
Most of the time, it’s best to chat briefly about the project. This allows for time to ask questions and check understanding.
3. Set expectations
This is essential for both parties. What deliverables are you expecting, what is the approach and what are the timeframes? Set these clearly here so that there are no surprises or miscommunications made.
If the expectations are off or misaligned, problems will occur.
4. Quote and invoicing
At this point, your copywriter is able to provide a quote for the scope of your project, set out the terms and conditions, and invoice for a deposit.
5. The work begins!
Now, the copywriter will go away and apply their understanding to craft the right content for your project.
6. Review
Once you receive the first draft, you can review their work and make tweaks. A quality copywriter will be capable of composing the right words to match your brief quite accurately. Together, you can finalise the work and then get it out there to fulfil its role of achieving your objectives.
How Can Melotti Media Copywriting Help You?
To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!
For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at enquire@melottimedia.com.au.
I can sharpen your words to achieve your goals, today!
Christopher Melotti
Melotti Media Copywriting and Message Marketing Bureau
www.melottimedia.com.au
