Medical Copywriting
Heal your medical device, pharmaceutical and healthcare content
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Do you need quality content that is accessible to patients and healthcare professionals?
Are you looking for the perfect blend of formal scientific copywriting and reader-friendly wording? I can help you. The medical and healthcare industries require a very specialised approach to content and materials. I have years of experience across a wide range of medical fields, from pharmaceutical drugs and medical devices to healthcare services. I can help craft the perfect copywriting to reach your patients, nurses, Doctors and other healthcare professionals to achieve your goals. |
What is Medical Copywriting?
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Medical copywriting is about professionally using the written word to communicate well with patients, doctors, healthcare professionals and regulatory bodies, whether you're in devices, pharmaceutical drugs or services.
This includes medical papers, blogs and articles, marketing collateral, website copy, product applications, service information, video scripts and much more. If you're in the medical industry, you know how important the right communication is. You need to abide by strict regulations, your content has to be accurate and up-to-date, and is always carefully reviewed until it's approved. Your medical organisation also has a lot of different audiences to cater to, including health care professionals, your sales team, doctors, nurses, peers, patients, families and regulatory agencies. This means you just can't afford to get your medical copywriting wrong! All of those medical stakeholders are looking to your company for content that is educational, informative and relevant, and this starts with quality copywriting. |
Why does your business need medical copywriting?
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Even though the Australian medical industry is quite unique compared to others, the basic content marketing rules still apply. In other words, all of your multiple audiences have an insatiable demand for information regarding your medical products and services, which means that your business must be constantly producing well-researched and highly detailed materials to meet their needs.
Plus, it must withstand the strict scrutiny that it undergoes when the medical and compliance teams review it. Quality copywriting by a professional medical copywriter helps your materials and collateral get approved faster and out into the market quicker, and you can be confident that it contains the right message which balances the sale with the educational components. Want some Medical Copywriting tips? Click on the blog link, Why the Medical Industry needs copywriting, below. |
What are the benefits of medical copywriting?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a medical copywriter help you with medical copywriting?
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Medical and healthcare copywriting is a specialised area and needs a professional medical copywriter with the right experience and expertise to produce it. Your content needs to be written to cater to many different audiences using messages that inform, educate and, most importantly, engage them.
Medical copywriter, Christopher Melotti from Melotti Media, has a background in the medical industry, working both in and with large corporations around the world to produce content that makes an impact and achieves the right goals. A marketing copywriter can help you earn people's trust and inspire them to take favourable action. This is how a freelance medical copywriter can help you plan out your approach to content marketing, the strategy involved and how to execute it. Your medical business will benefit from some fresh thinking and it will definitely make a difference in the long run. |
How can Melotti Media help you?
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To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs! For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. We can sharpen your words to achieve your goals, today! |
Why The Medical Industry Needs Copywriting
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Whether it’s devices, pharmaceutical drugs or services, the medical industry is heavily reliant on the ability to communicate and educate your patients, care providers, families and the community in general.
However, medical companies often struggle with effectively balancing the scientific lingo and business talk with customer information, and these audiences require very different messages. Here’s why quality copywriting can help medical companies meet their objectives through the fostering of better relationships. |
Ok, you're interested. What happens next?
Fantastic!
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
What my clients say
Erik Abelsson - Diakrit International
"I've been working with Chris, where he has acted as both a content advisor as well as a freelance copywriter. He is always approaching things with a pragmatic flair and lots of great energy, to deliver fantastic results which are on point!"
"I've been working with Chris, where he has acted as both a content advisor as well as a freelance copywriter. He is always approaching things with a pragmatic flair and lots of great energy, to deliver fantastic results which are on point!"
Get in touch and discover better copywriting for you
Why choose Melotti Media?
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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