Does your brand need a personality?

Have you got your logo, colours and visuals, but need the right taglines, titles and content to complete your branding?

Do you need a brand guidelines document for your copy?

I can help you build the right identity for your business and create consistent messaging through copywriting that your audience will always recognise and relate to.  

Let's make your branding distinct

Ask yourself three questions:

Is your content engaging your customers?
Do you have the optimal marketing strategy?
Are your words achieving your goals?

If you didn't answer 'YES' to any of these, it's time to contact Melotti Media.

What is Branding Content?

Branding content is anything which communicates with a customer and carries the name of the brand with it, thus creating an image and positioning in their eyes. 
 
A brand’s content can be anything from articles, adverts, videos and podcasts, to printed materials, emails, newsletters, and any other element that is relevant to your consumer. The idea of branded content is to grab people’s attention and engage them to establish an intentional reputation in the market.  
 
Branding content is focused on the value of the brand and how it’s a part of people’s lives - not just its products and services. 
 
Branding content tends to spark a conversation about the brand through customer experience, and therefore gives it a voice in the marketplace. It needs to act as a signal to people and establish a persona that potential customers can identify, and current customers can relate to.  
 
At the core of branding is a professional marketing copywriter who can craft all of the brand elements, such as taglines, guidelines, naming, positioning and make your brand complete. 
 
You can’t establish a brand positioning in the market without all of the elements that a quality brand copywriter can help you build. 
 
Christopher Melotti from Melotti Media can help you with your brand by creating branding content that sends a distinct message to your consumers and inspires a positive reaction. ​

Why does your business need branding content?

​How do you stand out from the millions of similar businesses locally and around the globe? With a strong brand that speaks volumes. 

Experience shows that customers expect to pay more for a branded product than for generic products, especially if it connects with them on an emotional or rational level.

Effective branding through branded content can help your business stand out by communicating your brand’s values through everything you do - clearly and consistently. 
​
A strong brand strategy underpins brand content, and aims to give direction through your business’ mission and vision. Your brand can then help you be tactical and will guide your marketing efforts to ensure they’re effective.  

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What are the benefits of branding content copywriting?

INCREASE SALES

Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.

DRIVE TRAFFIC

Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.

ENGAGE YOUR AUDIENCE

People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.

GAIN AUTHORITY

Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers. 

GATHER MORE LEADS

Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.

STRENGTHEN BRANDS

Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.

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How does a copywriter help you with branding content? 

A branding copywriter can help your business with everything to do with branding, from writing a brand plan to producing brand content and much more. 
 
A well-written brand plan and brand content focuses on developing your organisation's intellectual property, resources and tactics in the direction they need to go for a brand to achieve its goals and engage your customers. 
 
A branding copywriter can give your brand a voice by helping you craft all of the elements of your brand, and then take these elements and communicate it with the audience to gain a place in today’s market. 
 
Through brand copywriting, your business can create many channels to reach your audience and help you establish your brand’s reputation in the market, whether that’s through blogs and articles, video scripts, Podcasts, web and digital copy, adverts and much more. ​

How can Melotti Media help you?

To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done. 
 
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs! 
 
For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. ​

All About Brand Strategy

Your brand is one of the most valuable elements of your business. 
 
Your brand establishes your tone and identity in the marketplace and is a key factor in differentiating you from your competitors.  
 
Therefore, it's important to get it right so that it resonates with customers and helps you develop positive and ongoing relationships with them. 
 
With this in mind, let's get back to basics and discuss everything to do with branding. 
 
Welcome to "Brand 101" - A marketing introduction.  

READ: All About Brand Strategy

Ok, you're interested. What happens next?

Fantastic! 
You're making a great decision. So, here's how we can work together.

Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)

Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.

Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.

Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!

Step 5
I'll get to work, writing the first draft up.

Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.

Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.

Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.

LET'S MAKE YOUR BRANDING DISTINCT

What my clients say

Aaron Wilson - Manager Static Data at Colonial First State
​
"Christopher was a pleasure to work with, they were quick to respond and really got to the core of the content that was required. Couldn't recommend them more."

Get in touch and discover better copywriting for you

Why choose Melotti Media?

We do Content Marketing and Copywriting Right

At Melotti Media Copywriting, I believe we are different... because we are different.

It’s in the way we offer personalised service.

It’s in the way you can rely on quality each and every time.

It’s in the way we offer you great value and tailored solutions.

It's even in the way we smile every day as we do what we love!

​But most of all, it’s in the way that we care about you.

Because when your business succeeds, so does mine- and that’s a really nice thought!

Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success.

Have a question, need a quote or have a brief?

chris@melottimedia.com.au