This is why it’s important to know exactly who you’re targeting because trying for “everyone” is not the best strategy. Focusing your marketing efforts on the audiences who provide the greatest value is a smarter move, especially if you’re not a big corporation with an unlimited marketing budget.
But can you define them? Do you know who they really are?
It’s very common today for businesses to not actually know their customer types well enough and make a lot of assumptions that lead to costly mistakes.
To help, here is a guide on how to define your ideal customers.
Who are your ideal customers?
It’s very common today for businesses to not know their customer types and make a lot of assumptions that lead to costly mistakes.
- are willing to spend money on your products and services.
- appreciate what you do as a brand.
- are easy to attract.
- openly communicate with your business.
- can be loyal to your brand.
- can recommend you to others.
It’s important to have a VERY clear picture of your target audience, so you can understand how to attract and serve them. In marketing, this is known as Marketing Segmentation.
Having “buyer personas” will help identify your ideal customers more distinctly.
Of course, defining your ideal customer doesn’t mean you are excluding others who might purchase from you – it just means you’re putting emphasis on attracting buyers who are most favourable and who have the most potential of becoming loyal, recurring advocates.
To learn more, see: How To Learn About Your Customers: 8 Ways To Gain The Most Insight About Your Audience
What are buyer personas?
The strongest and most accurate buyer personas are based on market research and gathered from actual customer insights.
Why is it important to have customer personas?
For more, read: 5 Ways To Create Captivating Content For Your Precious Audience
10 ways how to identify your customer
No business has ever regretted defining their customer segments. The more you do this, the better your marketing will be.
Just follow this guide by answering the necessary questions that will help you get a clear understanding of your target audience: 1. Background – (Job? Career path? Family?)
What type of industry does this person belong to and what is their job title? As this can affect how they make decisions, it’s also valuable to know their family setting.
2. Demographics – (Male or female? Age? Income? Location?)
Knowing your ideal customer’s age, sex, income and location can help you tailor your offering more effectively.
3. Identifiers – (Demeanours? Communication preferences?)
Understanding your customer persona’s interests and what triggers them can provide more relevant insights about where to advertise, allowing you to influence them better.
5. Challenges – (Primary Challenge? Secondary challenge?)
Remember that it’s always your mission to solve your customer’s problems and make their life easier. So, knowing their pain points can help you address them.
6. What can we do? – (How can you solve their challenges and help them attain their goals?)
In what way can you support your ideal customer? How will your brand improve their life?
8. Common objections – (Why wouldn’t they buy from you?)
Seeing what makes them hesitant about buying your products and services will help you address their concerns and refute their objections.
9. Marketing messaging – (How should you describe your solution?)
In what way can you effectively communicate to your ideal customer that you have the best solution for their pain points? Keep in mind that having the appropriate message marketing strategy will help your target customer find your value.
10. Elevator pitch – (How would you sell it to them?)
It’s time to sell your solution! Craft the best approach to tell your ideal customer what your products and services are, how these can help them and why must they choose your business over competitors.
It’s your business’ turn to define your customer!
If you need professional assistance in developing your buyer personas and coming up with the right types of content, remember that you can always rely on freelance copywriting experts to help you out.
How can Melotti Media help you?
At Melotti Media, we can assist with all your message marketing and copywriting needs while you focus on what matters most to you – growing your business.
Let’s start earning the results your business deserves!
To speak to your trusted message marketers and copywriters, email us at email@example.com
We can sharpen your words to achieve your goals today!
The Melotti Media Team
Melotti Media | Copywriting & Message Marketing Bureau