Do you want to achieve the same success from email marketing? We know the secret! Here’s how.
Prefer to listen, rather than read? Here’s the Podcast summary!
What is email marketing?
How about some exclusive deals from your go-to online shop? Or perhaps, some updates after you signed up to download a free eBook?
If you encountered any of these, then you’re no stranger to email marketing.
Email marketing enables businesses like yours to send promotional and informative emails (known as EDMs) to both potential and current customers. Email marketing allows you to communicate with your audience, build rapport with them and deliver value – if done well.
Your brand can develop its own email marketing campaign by creating newsletters, sending transactional emails, setting up autoresponder emails or offering discounts and special deals.
Why use email marketing?
After all, 5.6 billion people are active email users and your emails have a greater probability of being seen than the ads you post on social media or the blogs you upload on your website.
Your emails have a greater probability of being seen than the ads you post on social media or the blogs you upload on your website.
A word of warning about emails
To help you, we have compiled some helpful tips to help you craft marketing emails that earn results.
How do you write marketing emails that convert?
1. Build your own list of recipients.
Avoid sending unsolicited emails because chances are, people HATE receiving
messages they did not sign up for.
Instead, encourage potential clients or website visitors to subscribe to your emails either through a landing page, a website, a social media post or by providing a content lead magnet.
2. Understand your audience – like REALLY understand them.
Once you’ve built a reliable list of willing email recipients, you can now begin to segment them according to your preferred marketing strategy – usually, by their stage in the customer content journey works best.
Just make sure you know each group’s pain points and needs, so it’s easy for you to tailor your email marketing in a way that will motivate them to open and convert.
For more, read: How To Define Your Ideal Customers In 10 Steps
3. Be clear with your goals.
What’s your purpose for sending this email? Do you want to make a sale or just encourage people to book a consultation? Maybe you just want to give them updates?
Regardless of the reason, make sure to identify your goal first and foremost. This way, you can build your email marketing consistently from the subject and the content, all the way up to the call to action.
Your subject line and preview text both play a big part in making people click to open. You can craft compelling subject line and preview text by:
- highlighting the benefits
- mentioning the things people could miss out on
- suggesting topics they can relate to.
5. Ensure your email copy lives up to the subject line.
It’s crucial in email marketing to inspire your customers to read the entire email. If not, why do it?
So, avoid disappointment or frustration by providing them content that lives up to their expectations. Remember that your email copy should always be aligned with your subject line – NEVER use clickbait.
Never use clickbait in your email marketing campaigns.
Personalise your marketing emails by adding a recipient’s name to the subject line and the content at least twice – one in the greeting and one at the end.
Always sending promotions, ads or offers in your email marketing can bore your audience. They may leave your email unread, unsubscribe or just delete it entirely without even opening it.
Instead, mix things up with value-adding content that will build meaningful relationships with them. You can do this through storytelling, giving tips or sharing useful insights.
Perhaps even try telling them an engaging story over a series of emails. This email sequence, when written well, can draw their attention and take them on a journey.
Since so many people are now reliant on their mobile devices, it’s best that your email marketing is also mobile-friendly.
So, make sure your call to action is mentioned more than once in your email. Use powerful action words that will appeal to customers’ emotions, but also ensure they offer solutions to your audience’s pain points.
Never leave an email with a dead end. A Call To Action provides guidance as to what a person should do next.
Email marketing is not simple.
It involves more than just sending promotions or delivering messages that describe your products. To achieve success, you need to write marketing emails that appeal to your target audience, nurture customer relationships and inspire action.
Not everyone enjoys writing emails or has the time.
To, seek the help of a professional email copywriter to help you create emails that will prompt your audience to open them and encourage them to respond.
Email copywriters, through their ability to perform comprehensive research and their flair for writing, can allow your brand to stand out amongst the rest using email marketing.
See: Why Do You Need A Copywriter For Your Email Marketing
Are you finding it hard to do email marketing on your own?
Quality copywriters with Marketing backgrounds are professional content writers who can help you create the right types of emails that draw more audience, engage more customers and earn more profitable sales.
For more, read: Newsletter and Email Writing Services
How can Melotti Media help you?
However, you may find that you’ll be using up too much of your precious time and spreading yourself out too thin if you add more things to your already overflowing to-do list.
You don’t need to worry!
At Melotti Media, we can assist with all your message marketing and copywriting needs while you focus on what matters most to you – growing your business.
Let’s start earning the results your business deserves!
To speak to your trusted message marketers and copywriters, email us at firstname.lastname@example.org
We can sharpen your words to pierce through your target today!
The Melotti Media Team
Melotti Media | Copywriting & Message Marketing Bureau