Newsletter and Email Writing Services
Newsletter and EDM Copywriting that nurtures your customers
Today, your audience demands value from you before they make a purchase.
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This means you need to be producing content that engages, interests and excites them.
Copywriting is a way to unlock this potential and create valuable relationships with your customers via subscription newsletters, emails and regular EDMs. So, let me help your business succeed with quality copy. I can sharpen your words to achieve your business' goals. |
What are Newsletter and Email Copywriting Services?
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Communication via emails and EDMs (Electronic Direct Mailers) has always been one the cheapest, most effective and profitable marketing methods when you want to nurture leads and re-engage current customers.
This is because, despite social media and every other form of digital content, everyone checks their email inbox every day – almost every hour. If you can use email and newsletters well, then you have a direct and profitable link to your audience. Email content with a strong subject line grabs your readers’ attention by making special offers, curating interesting pieces of news, communicating business updates or answering relevant questions. If you aren't using email marketing to drive your business, then you're missing out on a lot of opportunities to engage customers. It all needs to be enticing and your end goal must be precise. With email still being the primary form of digital communication technology today, as well as its advancements in AI and marketing automation, it’s easier than ever to reach vast amounts of people with effective newsletter campaigns. However, this starts with quality EDM copywriting and crafted newsletter copywriting. Staying in contact with vendors, customers and potential customers is also important, and can be also achieved with email campaigns. This way, you can build and develop a strong and enduring relationship with them. Writing an email or newsletter that results in great click-through rates can be tricky. If you’re stuck on what to email your email subscribers, Christopher Melotti from Melotti Media is an EDM copywriter who can craft custom emails, Electronic Direct Mail and newsletters that will get you the response you deserve. |
Why does your business need newsletter copywriting and EDM marketing services?
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What is one of the first things you do when you get out of bed?
If it’s to check your inbox, then you’re not alone. Business owners, managers, and consumers receive more emails every hour than ever before, and you only have a few seconds to capture their attention and engage them. This is where an EDM copywriter can help you. Email consistently delivers a high return on investment (ROI), indicating consumers are still engaging with well-designed email content such as newsletters. There’s one thing all great sales emails have in common – excellent content! Without the right copy, a sales email is no better than the last email you marked as spam. Do you feel this is something we can help you with? Then don’t hesitate. Contact Melotti Media today for an Australian email and newsletter copywriter. |
What are the benefits of newsletter copywriting and EDM marketing services?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a copywriter help you?
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Companies need content that shows that they’re experts in their field. Business owners understand that there’s a marketing opportunity in newsletters, however they either don’t have the time or dislike writing.
A quality email copywriter solves this problem. A professionally prepared email marketing campaign can earn the attention of your recipients, and the flow towards the clear call-to-action can be strategically placed within the copy of your email to prompt them to act accordingly. A professional newsletter and EDM content writer like Christopher Melotti from Melotti Media can ensure your email newsletter campaigns are turning your subscribers into well-informed clients. |
How can Melotti Media help you?
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To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs! For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. I can sharpen your words to achieve your goals, today! |
Why Does Content With Benefits Engage Your Audience More Than Features?
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One of the lessons I continually repeat in my Copywriting classes is “When it comes to content, benefits, not features.” And with good reason!
It sounds pretty obvious, doesn’t it? Yet, why are so many businesses continuing to do it wrong? It’s one of the fundamental rules all copywriters and content creators must do right if they truly want to engage their audiences, however it remains as a persistent pitfall, continually tripping up many organisations! Here’s how to ensure that your content is connecting with customers by focusing on the real benefits of your products or services that you’re writing about, and not the features. |
Ok, you're interested. What happens next?
Fantastic!
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
What my clients say
Arjun Paliwal - Buyers Agent and Director at InvestorKit
"Working with Christopher was a fantastic experience. He did a great job in being able to paint out my vision on paper. What's most comforting is that he his an attentive listener but also not afraid to respectfully challenge me as an expert in his field. This ensured we were always on track.
Christopher's passion, drive and genuine excitement is also very contagious. Lastly, he always hits deadlines but never rushes his work, this can be seen by how receptive he is to tweaks and feedback."
"Working with Christopher was a fantastic experience. He did a great job in being able to paint out my vision on paper. What's most comforting is that he his an attentive listener but also not afraid to respectfully challenge me as an expert in his field. This ensured we were always on track.
Christopher's passion, drive and genuine excitement is also very contagious. Lastly, he always hits deadlines but never rushes his work, this can be seen by how receptive he is to tweaks and feedback."
Get in touch and discover better copywriting for you
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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