5 Roles Copywriting Plays In Building Your Online Presence | Melotti Media

5 Roles Copywriting Plays In Building Your Online Presence


Is your brand just online? Or REALLY online? 

Businesses of all types, sizes and industries share one common thing today: we all have audiences whose eyes are glued to screens and rely on the internet for solutions. 

Since these potential customers can stumble across websites, social media pages, ads and other digital content at literally any time, you need to be there. 

Not just there, but providing an engaging experience that makes you relevant in their eyes. 

Strong copywriting is the standard for building an online presence that moves people. 

Here’s how (and why you need to implement it yourself). 


Prefer to listen, rather than read? Here’s the Podcast summary!


First, here’s a quick recap on copywriting. 

Copywriting is a form of marketing that utilises the power of words to inform, entertain and engage audiences.  

If you have a compelling message, you can:  

  • raise brand awareness 
  • build trust, and  
  • get more conversions 

Through the written word, you can communicate the value you offer so that people understand and are inspired to take action. 

Copywriting is about producing valuable content to help people solve their pain points. This makes your brand relevant to them.

Today, the role of copywriting extends far  beyond just printed materials.


The days where copywriting was just in print are long gone. 

It needs to be everywhere your brand is and it needs to be damn good. 

From your website, social media platforms, adverts, emails, blog posts and more, copywriting helps enhance your brand’s online presence so you can reach people in a way that allows them to care. 

Does yours? 

For more, read: What Is Copywriting? 


What are the roles of copywriting in building your online presence? 


How do people act when on the internet? 

It has been described as “hunting”. They’re hunting for value, entertainment and information.  

How does your brand provide good online “bait”?  
Something for them to hunt? 

Your content is the prey – so you want to make it  
nice and juicy to attract their attention! 

When people visit your website, for instance, they need to be met by compelling messages which stir emotions and motivate actions if you truly want them to invest precious time in you.  

The right copywriting can make all the difference. 


It doesn’t matter how marketing content evolves.  
It all starts with words.  

Videos and podcasts need scripts. Social media needs captions. Blogs need text. In fact, Marketing needs a written strategy and written marketing plan! 

Words matter. The right words matter. 

Copywriting allows you to craft messages that appeal to your current and potential clients by helping you create diverse online content that meets their needs.  

This means that, regardless of the channel or content they choose, your business will always be visible to them. 

See: Copywriting: The Power Behind Video And Audio Marketing 


1. Copywriting improves your brand’s reputation. 

Copywriting is about producing applicable content to help people solve their pain points. By providing them with answers and solutions through your website content, blogs and online posts, you can easily earn the trust and loyalty of your audience. 

Copywriting also enhances your brand reputation by positioning you as an expert in your own niche. 

For more, head to: How To Establish Your Brand Identity With Copywriting 

2. Copywriting boosts your SEO. 

The quality of your written content bears quite a great weight every time search engines rank websites online. This is why it’s important to ensure your content pieces are original, informative and relevant to readers. 

By providing organic and search engine optimised content, copywriting enables your website to generate more traffic and become more searchable to an audience. 

Read: 6 Ways To Make Your Web Pages Search Friendly Using SEO Copywriting 


3. Copywriting makes your online ads powerful. 

No one clicks on an ad that’s boring or irrelevant. 

Copywriting can make a huge difference in grabbing attention and increasing the click-through rate of your ads. With the right marketing messages, you can stand out amongst the battle of the brands online. 

With their skills, expertise and flair for writing, professional copywriters can ramp up the power of your campaigns online. 

For more information, see: 5 Tips For Effective Advertising Copy 


4. Copywriting ensures your brand is consistent across all online channels. 

People behave differently depending on which channel they’re looking at. 

Those who use Facebook tend to expect lighter content than those on LinkedIn – in the same way that some may prefer case studies and industry whitepapers to get more of an in-depth understanding of your business. 

While it’s important to tailor the experience you provide using your online content, it’s also necessary not to lose sight of your brand. Copywriting is a good way to unite your brand’s integrity together across all marketing channels.  

Read: Omnichannel Content Marketing: Why Your Brand Needs To Be Everywhere 

5. Copywriting allows you to nurture your audience. 

A good way to build an online presence is to constantly interact with people throughout their whole buyer’s journey. Copywriting allows you to provide regular updates, address reviews properly and even deliver promotional content that can attract more followers. 

For more, see: 3 Ways To Maximise Your Business’ Success On Social Media 


Are you online hard, or hardly online?


One of the pressing issues business face today is building a compelling brand presence online. 

It’s not always easy as there’s such an abundance of competition and so much noise, blocking all mediocre voices. You need to be better than this. 

Fortunately, you can always rely on freelance copywriting experts to produce outstanding digital content that earns you results – whether it’s increased traffic, higher search ranking, a greater following or multiple conversions. 

You just need to choose the best copywriter for your requirements! 

How can Melotti Media help you? 

We understand you want to have a great digital presence that gets you noticed. 

However, you may find that you’re time-poor and spread thin or you still have a lot of unanswered questions.  

You don’t need to worry! 

At Melotti Media, we can assist with all your message marketing and copywriting needs while you focus on what matters most to you – growing your business.  

Let’s start earning the results your business deserves! 

To speak to your trusted message marketing copywriters, email us at enquire@melottimedia.com.au 

We can sharpen your words to achieve your goals today! 

Click here to view our FAQ page for all you need to know



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