Written by the The Melotti Media Team, checked by Christopher Melotti
The Australian education industry has undergone enormous change in recent years – not only in the way that education is delivered, but also in the way that institutions such as yours interact with and communicate with both current and prospective students.
Of course, just like any other organisation, this means it’s important to keep up with and adapt to these changes as they happen, especially when it comes to executing your marketing strategy.
See, your ability to recognise and respond to the ever-evolving marketing trends in the Australian education sector is pivotal to continuing to meet the needs of your students and other stakeholders – both now and in the future.
If your approach to marketing doesn’t evolve, students may pass your institution over for others that convey a greater appeal.
That’s why we’ve put together a list of five popular marketing trends in the Australian education industry that you’ll need to be aware of going forward.
Let’s get started.
1. There will be a doubling down on online learning and exams
While online learning opportunities were available on a much smaller scale before the pandemic, it’s now reached the point where many students almost expect online learning to be an available mode of study in the modern era.
Of course, this means that education marketing will begin to focus more heavily on the benefits of online study and exams as institutions and universities continue to invest further in the technologies that make this possible for domestic and international students.
2. Mental health and wellbeing will command a much larger focus
With the events of the past few years, as well as how fast-paced the world around us has become, students are now far more concerned about their mental health and well-being than ever before.
This will see education institutions working to make the mental health and well-being of their students a much greater priority moving forward, and this will be reflected in education marketing strategies right around the country.
3. Sustainability practices and environmental consideration will be in greater demand
Much like mental health and well-being, students will also expect that their educational institution has adequate sustainability practices in place to protect and preserve the environment for future generations.
The issue of sustainability will also feature more heavily in the classroom, as students crave more knowledge about the role they can play in their future careers to promote sustainability and develop solutions to the problems our planet faces.
Of course, demonstrating this type of social responsibility across marketing channels will become more and more common as institutions look to show their prospective students that they hold similar values to their own.
4. Personalisation will play a bigger role in both education and marketing
With the help of AI technology and data analytics, personalisation is going to become more and more prevalent in the classroom setting, helping to enhance individual learning experiences for both online and on-campus students.
Of course, this same technology will also play a vital role in driving more effective and targeted marketing campaigns.
Education sector marketers will utilise emerging tech and data to make better decisions and more effectively communicate with prospective students – providing them with customised marketing content that’s tailored to their needs and interests throughout the decision-making process.
5. Institutions will take a far greater mobile-first approach to attract new students
Younger generations of Australian students are only becoming more and more attached to their phones, meaning educational institutions will begin to implement much stronger mobile-first marketing strategies moving forward.
This type of marketing will see the wider creation of content designed specifically for the small screen, such as apps, websites and short-form videos – and social media platforms such as TikTok and Instagram will become a much more integral part of the campaign to attract new students in the future.
Of course, it’s one thing to be aware of the upcoming marketing trends in the Australian education sector. But how do you intend to jump on these trends and execute them effectively within your own strategy to ensure ongoing business success?
That’s where Melotti Media can help education organisations
At Melotti Media, we understand that you want to stand out in the highly competitive education industry and better engage new students using the right marketing trends.
However, we also understand that this is easier said than done.
You’re time-poor and spread thin, and you may still have a lot of unanswered questions. But there’s no need to worry.
At Melotti Media, we can assist you in developing clear and effective content and marketing strategies all based on the latest trends to help your institution stand out, all while you focus on what matters to you – educating the future generations of Australia.
Let’s start earning the results your educational institution deserves today!
To speak with your trusted Australian Marketing Strategists, email us at enquire@melottimedia.com.au or phone 1800 663 342.
The Melotti Media Team
Melotti Media | Copywriting & Message Marketing Bureau
www.melottimedia.com.au
