Written by the The Melotti Media Team, checked by Christopher Melotti
As a business leader in the Australian finance industry, you will be deeply familiar with the ever-increasing challenges that come with marketing your organisation and communicating with your customers in a highly competitive and crowded market.
The rise of digital innovations, coupled with ever-tightening compliance and regulatory requirements, has made standing out harder than ever before.
Of course, this doesn’t have to mean that all hope is lost.
It simply means that you need to adapt to the evolving marketing trends in the finance industry to rise above the noise and continue to solve the challenges of your valued customers.
To help you with this, we’ve compiled a list of five key marketing trends in the Australian finance industry that you should be taking notice of moving forward.
By acknowledging these trends and weaving them into your marketing strategy, you can better connect with your audience and achieve ongoing business success.
1. The real-world benefits of cryptocurrencies and blockchain technology will be addressed more openly
Neither cryptocurrency nor blockchain technology are new concepts to the financial sector, however, we can expect them to feature much more prominently within the space over the coming years, and marketing strategies will be tailored to reflect this.
In particular, marketing content will focus heavily on the adoption of blockchain technology within new applications, and the benefits that this can provide to customers.
This will serve three fundamental purposes:
- to better educate the average customer on these advanced technologies,
- dramatically reduce confusion and scepticism over time – paving the way for their mainstream adoption into everyday life,
- and position organisations as industry leaders on the cutting edge of financial advancement.
2. There will be a much stronger focus on cyber security
Recent high-profile data breaches and cyber-attacks on large corporations in Australia have understandably left us all feeling a little on edge.
Customers want to know that the businesses they choose to trust with their finances are going to protect their data and keep their money safe.
This means that as financial institutions continue to double down on their cyber security measures, their marketing strategies will regularly highlight these proactive efforts to help earn the trust of more customers around the country.
3. Financial literacy and education will be in the spotlight
Many businesses still don’t realise the potential that content marketing has in growing their business – especially in the finance industry.
While customers want to know how your products and services can solve their challenges, they’re also screaming out for more financial knowledge and a better understanding of how things work in the sector.
That’s why one of the upcoming marketing trends we will see in the industry will be more content geared towards education and financial literacy.
Not only will this help to build more trust and goodwill with your audience, but it can also work to assert your business as an expert and leader in the industry.
4. AI will continue to dominate the conversation
AI technology has an almost infinite number of applications in the finance industry.
Not only can it be used to streamline processes, detect fraud and cyber risks, and improve the customer experience, but it can also gather insights and key data points on customer needs to help create more personalised marketing strategies as well.
For this reason, expect AI to become more deeply embedded in marketing strategies right across the industry.
Moreover, expect to see AI discussed more openly with potential customers in content marketing, as finance marketers seek to let the public know just how beneficial this technology can be to their financial lives.
5. The importance of ethical investing, sustainability and compliance will continue to grow
This has been evident in almost every industry across Australia.
Customers nowadays are far more concerned about what the businesses they choose to work with are doing to promote sustainability and ethical operating practices.
In the finance industry, this means reducing environmental impact, doubling down on ethical investing, and maintaining strict compliance to help build and retain customer trust.
Of course, this means that financial marketing strategies will now be designed with a greater focus on sustainability going forward – ensuring that customers are fully aware of the efforts that the business is going to recognise what’s important to them.
So, how can you take these trends on board and apply them to your own marketing strategy to help achieve ongoing business success?
That’s where Melotti Media can help your financial organisation
At Melotti Media, we understand that you want to stand out in the highly competitive finance industry and better engage new customers using the right marketing trends.
However, we also understand that this is easier said than done.
You’re time-poor and spread thin, and you may still have a lot of unanswered questions. But there’s no need to worry.
At Melotti Media, we can assist you in developing clear and effective content and marketing strategies all based on the latest trends to help your organisation stand out, all while you focus on what matters to you – providing Australians with better financial solutions.
Let’s start earning the results your finance brand deserves today!
To speak with your trusted Australian Marketing Strategists, email us at enquire@melottimedia.com.au or phone 1800 663 342.
The Melotti Media Team
Melotti Media | Copywriting & Message Marketing Bureau
www.melottimedia.com.au
