Written by the The Melotti Media Team, checked by Christopher Melotti
Cyber security – two little words on everyone’s lips right now.
Of course, this comes as no surprise.
As society continues to dive deeper and deeper into the digital world, it’s only wise to consider the inherent and ever-evolving risks that come with living and working in the online arena.
Unfortunately, however, many Australian businesses still don’t see cyber security as a problem, and complacency has well and truly set in across the marketplace.
That’s why, as a cyber security business, you need to stay up to date with the latest marketing trends in the industry so you can better connect with potential customers, keep them well-informed and truly drive home the importance of what you do to help them.
To guide you, here are five upcoming marketing trends in the Australian cyber security industry that you should be focusing on in the near future.
1. Outlining the benefits of AI technology integration
Just as in every other industry around the globe, AI technology will continue to play a larger and more important role in cyber security and the development of innovative solutions moving forward – not only in the detection of immediate threats, but also in predicting potential dangers as well.
For this reason, marketing across the sector will begin to focus more heavily on the benefits that AI-integrated cyber security solutions can bring to potential customers, especially as those businesses start to trust and implement AI in other areas of their operations as well.
2. Addressing the growing demand for cyber security training and recruitment
As one of the fastest growing industries in Australia and around the world, there is understandably a high demand for workers with applicable skills in cyber security to join the workforce.
Because of this, marketing in the industry is going to continue to direct a huge amount of attention towards recruitment and training programs to help bolster staff numbers.
These marketing campaigns should focus on the enormous potential that a career in cyber security can offer, as well as the longevity and security of working in an industry that will always be in high demand in the digital world.
3. Raising awareness of the rising need for enhanced IoT security
The Internet of Things (IoT) is becoming more and more prevalent across many critical industries throughout Australia in the modern era. Of course, while this is great for those industries and their productivity, it does leave them much more vulnerable to cyber-attacks on their networks and interconnected devices.
That’s why these industries must be made aware of the risks, as well as the solutions they can employ to proactively mitigate threats and enhance their security protocols across the board.
Marketing professionals within the cyber security space will place a large emphasis on increasing IoT security over the coming months and years, especially as cyber threats continue to evolve and become more advanced over time.
4. Zeroing in on regulation and compliance
With recent large-scale cyber-attacks on significant national corporations such as Optus and Medibank, authorities in Australia are now working to increase compliance across the board with stricter data and privacy regulations that these businesses must adhere to.
Of course, non-compliance with these regulations could be extremely damaging to any business, and marketing strategies will be designed to ensure that Australian companies are aware of this, before outlining the solutions that are available to help them meet their regulatory obligations and protect their reputation.
5. Greater education about the business importance of cyber security
As we mentioned earlier, public sentiment around cyber security is still one of scepticism and complacency. Many businesses still genuinely believe that a cyber-attack will never happen to them.
Therefore, they see cyber security solutions as unnecessary and something they may consider further down the road.
With this in mind, cyber security content marketers will be doubling down on education in a bid to make Australian businesses aware of just how vital cyber security is – not only from a business perspective, but from a financial and legal standpoint as well.
So, how can you ensure that your content marketing is saying all the right things and reaching the right people in the marketplace?
That’s where Melotti Media can help your cyber security business
At Melotti Media, we understand that you want to stand out in the highly competitive cyber security industry and better engage new customers using the right marketing trends.
However, we also understand that this is easier said than done.
You’re time-poor and spread thin, and you may still have a lot of unanswered questions. But there’s no need to worry.
At Melotti Media, we can assist you in developing clear and effective cyber security content and cyber security marketing strategies all based on the latest trends to help your organisation stand out, all while you focus on what matters to you – protecting Australian businesses in the digital world.
Let’s start earning the results your cyber security agency deserves today!
To speak with your trusted Australian Marketing Strategists, email us at enquire@melottimedia.com.au or phone 1800 663 342.
The Melotti Media Team
Melotti Media | Copywriting & Message Marketing Bureau
www.melottimedia.com.au
