Episode 85: Brand Awareness vs Marketing ROI: Where’s The Balance?
Does brand awareness earn a Return On Investment (ROI)? We all know that every business needs to conduct brand awareness campaigns. However, it’s hard to justify how it translates into measurable sales. So, let’s find the sweet spot between the two. Listen to Chris in this podcast episode where he discusses in more detail the balance between brand awareness and ROI, and how to make people aware while still producing quantifiable results.
Acknowledgement of Country At Melotti Media, we acknowledge the Traditional Custodians of the Australian land on which we gather, meet and work today, and pay our respects to their Elders past and present. We also extend that respect to Aboriginal and Torres Strait Islander peoples here today.
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