Why should you invest in copywriting? While most of your team can write for your brand, have you stopped to think if they are actually producing quality copy the generates phenomenal results and strong ROI? Copywriting is much more than just nice words put together. The power of having the right messaging targeted at the right people and the right pain points allows you to communicate your value well and be understood by your customers – which helps you create a stronger brand. This is what makes copywriting as important as any other forms of business investment. So to help you decide whether your organisation needs to invest in professional marketing copywriters, listen to this podcast episode where Chris shares the 6 reasons to invest in copywriting.