Episode 8: Is Brand Relevancy The New Brand Awareness?
Brands identify the source or maker of a product. When a brand seeks a meaningful position through personal relevance and emotional importance, it starts by discovering what makes it potentially relevant and then focuses on evoking the emotions that will support, extend and highlight that relevance.
Acknowledgement of Country At Melotti Media, we acknowledge the Traditional Custodians of the Australian land on which we gather, meet and work today, and pay our respects to their Elders past and present. We also extend that respect to Aboriginal and Torres Strait Islander peoples here today.
Wait, before you go!
Want to have a shot before you leave?
Sign up for our free monthly content shots to get the latest business & marketing tips, tricks and advice all in one email.