The world of advertising is a dynamic, competitive and ever changing environment. Your customers today are demanding authentic and savvy content that not only informs but also entertains them. This makes it extra challenging to create powerful messages that resonate and allow your business to stand out. To survive, you need to craft effective advertising copy that will leave a powerful and lasting impact on your target audience.  To help you, here are some tips from Christopher Melotti about how to write effective advertising copy.