How to choose a copywriter in 6 steps | Melotti Media

How to choose a copywriter in 6 steps

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Something I’ve noticed recently is the number of copywriters out there.

This may seem like a good thing for you because there’s a lot of choice. However, it’s quite the opposite. It can be an overwhelming decision working out how to select a copywriter, especially as you just need your project done and done now.

What’s the problem? Well, everyone can write. But not everyone is a copywriter.

The ideal freelance copywriter should offer you much much more from their copywriting services than just taking a brief.

Here are the 6 factors to help choose the right copywriter.

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So, you need something professionally written.

A website, a pamphlet, a blog, an advert or a landing page, perhaps?


Let me guess: you’ve probably tried to write it yourself first then realised you hate writing, or you just don’t have the time or expertise to get it done. 

Sound familiar?

That’s when you search for a copywriter – and hundreds of options come up.

Where do you go from there? Well, every freelance copywriter is different. So, if you want a way to screen your options before you go ahead, here are 6 steps to help you select the right copywriter for your needs.

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1. Look at their copywriting website

This is a dead giveaway right off the bat. If they don’t have a professional website at all, then you’ve got to wonder how serious of a professional copywriter they are. I mean, if they can’t sort their own writing out and build a professional presence, how can they be trusted with yours?

If they do have a website, have a read through and see what you think.

​Do they sell themselves well? If they can convince you with their own copy, then chances are, they can apply the same skill to attract and convert your customers too.


If they can’t sort their own writing out to build a professional website for themselves, how can they be trusted with yours?

2. ​Read through their copywriting services

Next, click on their copywriting service pages and have a read through.
 
Does the freelance copywriter cover what you’re looking for, walk you through their approach and answer all of your questions? Again, their website is a sure-fire way of seeing their own work in action, and if it’s not compelling enough for you, then how do you expect they’ll go with your brand?


If their own copy is not compelling enough for you, then how do you expect they’ll go with writing for your brand?

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3. Review their copywriting portfolio

Now’s the time to find their copywriting portfolio and past content examples. This should give you a good set of examples of their recent work, covering a multitude of copywriting case studies.
 
Take your time to review their copywriting portfolio to get a sense of their approach, style and applicability to your own project.


Their copywriting portfolio is the go-to evidence for a freelance copywriter and something you should be reviewing before you choose a copywriter.

4. Check the brands they’ve worked with

Another key signal to help you select the right copywriter is viewing the brands they’ve worked with. 

Their clients don’t have to be well-known and reputable per se (although it helps), but you should be able to see the types of brands they tend to work with.
 
After all – behind every brand partnership with a copywriter is a Marketing or business team who has trusted the copywriter to work on their content marketing. 


Remember – clients vote with their wallet.

​This means if a freelance copywriter has a history of working with a wide range of strong brands, it’s a good sign of their copywriting skills and content expertise.

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5. See their reviews

A freelance copywriter can tell you how amazing they are – but their customers are the ones telling the real truth.

Check their copywriting client testimonials.
 
Can you see real professionals sharing their experience working with the freelance copywriter? What are people saying about this copywriting service agency?
 
Sure, some people may accuse copywriters of making them up, but for Melotti Media, I take our real client reviews off LinkedIn and Google My Business – so if a person wanted to verify our client testimonials, they can find them publicly available and left by the actual person. 


A freelance copywriter can tell you how amazing they are – but their customers are the ones telling the real truth.

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6. ​Speak to the copywriter

Ok, it’s time to connect.
 
You’ve gone through the five previous stages of “digitally interviewing” a copywriter – now it’s the time to call them and discuss your needs with them directly.
 
This is the most compelling way to determine how to choose the right copywriter for your business.
 
Why? Because when you have a conversation with them and discuss the project, you can see straight away how they react, what they say and how they approach the initial stages. You should be able to get a good sense of their value quite quickly and whether they’re actually a high-quality copywriter.

Perhaps have a set of questions ready to ask them so you can test their skills and see how confident they are in helping you succeed.


When you speak directly to a marketing copywriter, they should be able to tell you what additional value they can bring to your project, rather than just accepting your brief.

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So, are you ready to decide which copywriter to choose?

Just like with any business decision, it’s important to do enough due diligence to ensure you find the right professional copywriter for your business.

Sadly, just like any profession, there are some very poor copywriters out there and you don’t want to risk your brand’s reputation on a bad decision.

If you follow the above 6 steps, you’ll definitely be able to screen the average copywriters from the ones who can really make a significant marketing impact for your brand through powerful content marketing services.

Speaking of which…

How Can Melotti Media Help You?

To engage your customer and achieve ongoing business success today, you need a powerful message, quality copywriting and consistent content. However, this is easier said than done.

Perhaps you’re time poor and spread thin, or writing may not be your expertise.

So, let us take care of your message marketing, copywriting and content marketing needs!

For more information or to speak to a quality marketing copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au.

Our Message Marketing services can sharpen your words into achieve your goals, today.

Christopher Melotti
Melotti Media | Copywriting & Message Marketing Bureau
www.melottimedia.com.au

Let’s book a time to chat!
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