It’s a very common and fair question, but the answer is a little difficult because every project is different.
However, what I do know is that it’s very easy to underestimate because it’s a specialised kind of writing.
So, how do you know how long it takes to write strong copy?
Read more below.
Consider this.
So, you give this to a copywriter and they get started.
It’s just writing, right? It shouldn’t take that long.
Want to know why?
It’s because copywriting is not just any writing.
It’s not a scribbled down note or a passing sentence. It needs to engage and provoke a high level of response from an audience, and this is no mean feat.
It’s easy to see how people can under-appreciate the time it takes. It’s because everyone writes every single day.
We write emails, memos, notes, messages, social media posts and so on. We’ve studied how to communicate ever since we were children and we know how to form sentences and get our general point across. But this is the very reason why it’s easy to take copywriting for granted.
So, what makes copywriting different?
Your words need to give them a reason to part with two of their most precious resources- time and money- because you’ve explained the advantages of your solution and convinced them of the benefits.
People today are time poor, bombarded and busy.
This means that if your business wants to reach them, you need high-quality content that interests them and offers them real value. You can’t compose something like this in a matter of minutes.
Good copywriting takes time to craft.
- Identify the ideal target customer
- Research the market and learn about the product
- Connect your audience’s needs with the solution you provide
- Suggest and plan out the right medium
- Devise the perfect composition, flow and formatting
- To write and re-write
- Evaluate the final piece of content and make polishing edits
ALL of these steps need to be taken by a copywriter. For each and every project.
Your customer’s time and attention is valuable to both them and you – so you have to be clever in how you select your words. This takes time.
Your business’ overall profit, cash flow and success is heavily reliant on your customer making an action based on the messages you put in front of them.
Do you really want to leave such a crucial task to someone who rushed through it?
Do you really want to rely on content that was written without fully taking into account your industry, your customer’s needs or your products?
I certainly wouldn’t! Neither should you.
The point of the story?
Don’t cut that time down as it could really put the quality of your content at risk.
How Can Melotti Media Copywriting Help You?
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!
For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at info@melottimedia.com.au.
I can sharpen your words to achieve your goals, today!
Christopher Melotti
Melotti Media Copywriting and Message Marketing Bureau
www.melottimedia.com.au
