Written by the The Melotti Media Team, checked by Christopher Melotti
The marketing landscape seemingly moves at the speed of light.
From black-and-white newspaper ads to keyword analytics, marketing trends come and go, linger and become obsolete as businesses learn to leverage innovative technology. In this ever-evolving landscape, brands can’t just rely on their tried-and-true marketing best practises.
As a business, keeping up with change isn’t always easy
But the real question is: how can you succeed in the fast-paced marketing world and maintain a sense of relevance with your audience?
The answer is: to always stay ahead of your competitors and keep up with the latest trends and innovations.
However, it’s not just about adopting everything. It’s about being open to evolution and choosing which marketing options are best for your brand.
With emerging technologies and shifting consumer behaviours, 2023 is set to be an interesting year in marketing.
In this article, our team have come together to compile a list of 10 marketing trends and predictions we think are important to watch.
Our pick for the top 10 content marketing trends for 2023
To help businesses like yours build cutting-edge and competitive marketing strategies in 2023, here are our top 10 content marketing trends to look out for.
1. Increased focus on content personalisation
Personalised marketing is a one-to-one marketing strategy that allows you to create a customised experience for your audience. With content personalisation, you’ll give your business the edge you need to create a better, more unique experience for your audience.
According to a study, there’s a 20% increase in sales opportunities are produced through leads who are nurtured with tailored content. In order to effectively utilise content marketing for lead nurturing, you have to focus less on what’s important to you and more on what’s important to your customers.
There are so many generic Wikipedia-type pages out there. Make yours super-targeted, personalised and unique so people choose to read your marketing.
2. AI-driven content creation
This is one of the biggest — and most daunting — content trends of 2023. While the meat of your content likely won’t change year after year, the technology available to create that content is evolving at a rapid pace.
AI-driven content creation tools will be used to generate more generic content, as well as to improve the quality and accuracy of content marketing.
However, these platforms are far from being able to produce highly polished, full-length content without human input. Nor do they write creatively or specifically for your brand.
Read trend one again!
With the glaring mistakes seen from AI-generated content, you will still need an expert copywriting agency to handle much of the unique, personality-driven writing and editing to ensure quality and brand alignment.
3. Super customer-centric content
Content experience (CX) is another critical trend shaping the content marketing industry in 2023. And it’s a well-known fact that customer preferences keep changing.
So, businesses will continue to focus on creating content that intrigues their target audience and demonstrates how the customer has benefited from their product or service. This includes blogs, videos, and social media posts.
You have to give people a reason to care. That means focusing on Customer-Centric marketing content that is aligned with your brand and re-engages with them every 8 seconds.
4. Greater emphasis on content distribution
Content distribution as a 2023 content marketing trend will focus on leveraging multiple channels (called Omnichannel Marketing) to spread content across the web in order to reach and engage with a more diverse audience. This could include:
- Organic content
- Sponsored content
- Influencer marketing
- Paid and social media campaigns
- Video content, and more
Leveraging a wider content distribution strategy will help businesses like yours identify areas of improvement and make tweaks to campaigns in order to maximise the impact of your content and optimise results.
TLDR: put your brand in more places than ever this year.
5. Social media content will remain vital
Everyone is on social media, and that’s why businesses must establish a strong social media presence.
Whether it be Facebook, LinkedIn, Twitter, Instagram, TikTok, BeReal or YouTube, you will need to create marketing content that is tailored to specific social networks, as well as optimised for social media sharing.
Social media isn’t going anywhere anytime soon. But it is evolving. So your brand on social media needs to as well.
6. The rise of visual content
Visual content dominated the marketing space in 2022 – and we predict 2023 will be no different.
According to research, around 65% of the general population are visual learners, meaning your audience needs to see content with images to drive higher engagement and retain information. This may include:
- Video marketing
- Image marketing
- Infographic marketing
So, for your 2023 content marketing strategy, you will have an upper hand in click-through rates as well as conversions if you manage to include more visual content in your blogs and websites.
Just remember: visual content marketing is still backed by words! Professional script writing from freelance script copywriters will be essential in 2023.
7. Interactive content marketing
According to a study by the Content Marketing Institute, 75% of marketers agree that educating the audience is the primary reason for implementing interactive content. Some other highly voted reasons are:
- Engagement (59%)
- Lead generation (58%)
- Creating brand awareness (57%)
- Conversion (49%)
For these and many other reasons, interactive content will continue to be a major trend in 2023 and will likely continue to be essential for years to come.
People today love two-way conversations and interactions. So, interactive quizzes and responsive marketing work very well.
8. Focus on user-generated content
From TikTok trends to #OOTD posts, user-generated content is the new word-of-mouth marketing. This type of content is original and brand-specific, created by customers rather than your business itself.
Because anyone can create user-generated content, adding this tactic to your strategy can take your brand’s authenticity to the next level. According to a survey, consumers are 2.4 times more likely to trust user-generated content compared to content created by brands — proving that now’s the time to prioritise authenticity in your content marketing strategy.
Audiences love UGC because it’s very authentic. So, make space for this kind of content
9. Content marketing will become more data-driven
Data-driven content marketing will be an essential content marketing trend in 2023 as businesses look to make the most of their content marketing campaigns.
By leveraging data-driven insights, businesses can create more targeted and personalised content that is tailored to their target audience. This could include utilising data to identify customer segments, creating tailored messages for different customer segments, and using A/B testing to measure and track content performance.
Data-driven content marketing can also help businesses to identify areas of improvement and make tweaks to campaigns in order to optimise reach and engagement.
TLDR: use your data to inform better marketing choices. You won’t get it right each time but data results can point you in the right direction.
10. Increased investment in content marketing
As content marketing continues to become more central to every business’ marketing strategies, more companies are investing in it to reach their target audiences.
This investment will largely be spent on creating and distributing content, as well as partnering with content creators, marketers, and strategists to ensure that their content is successful.
By investing in content marketing more in 2023, businesses will be able to capitalise on its increasing popularity and effectiveness to reach wider audiences and increase ROI.
BONUS: Partnering with a reliable Australian Marketing Copywriting Agency
What can we say?
It’s 2023. You’re far too busy to do all of your writing, messaging, branding and communications. Finding a long-term Australian Copywriting Agency like Melotti Media means that you never have to worry about anything with words again.
When you build a strong partnership, we can be at your service whenever you need it, from marketing strategies to pitch documents, and sales collateral writing to core brand messaging.
With a quality Australian Copywriting Agency, you’ll always have professional marketing writers at your service anytime you need us. Imagine never having to worry about copywriting ever again.
Why you should embrace content marketing in 2023
Content marketing has evolved from an exciting new marketing concept to an essential marketing powerhouse for pretty much every business across Australia.
If you’ve been asking yourself, “Is content marketing important for my business?”, the answer is a resounding YES!
Here are 3 reasons why you should start content marketing for your business and embrace these marketing trends in 2023:
It’s cost-effective
Content marketing is a cost-effective way to reach and engage audiences. Compared to traditional marketing methods, content marketing is more affordable and can offer a higher return on investment (ROI).Your audience will trust you
Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.Ultimately, when your content shows up at the right place and at the right time with the right audience, it’ll improve your brand’s reputation. The more quality content customers see, the more likely they will have a positive association with your company.
It improves SEO
Content marketing can help improve your website’s SEO by creating content that is optimised for search engines and attracting more organic traffic.By producing quality content, you encourage your audience to spend more time on your website – improving its ranking and visibility. On top of this, content marketing can help you establish yourself as a thought leader in your industry, which can also improve your SEO not just in 2023, but in the years to come.
Get yourself (and your business) ready in 2023 with content marketing trends
While marketing trends come and go, the basics of success remain the same: understand the needs of your audience and communicate with them clearly and consistently.
That’s why customer-focused content has always been the best way to establish solid relationships with your audience. It goes without saying that content marketing will continue to dominate the digital marketing landscape for some time to come.
Most of these trends rely on content in some way. To have success in them you’ll need to have a solid base of quality content across all your marketing channels.
Now is the time to plan your 2023 marketing strategy of your goals and how you’re going to achieve them.
Let Melotti Media help your business map out your content marketing strategy in 2023.
At Melotti Media, we understand that you want to cut through in a competitive market and achieve business success – and a powerful way to do this is by implementing content marketing and brand messaging that will drive results.
However, you may find that you’re time-poor and spread thin or you still have a lot of unanswered questions.
You don’t need to worry!
At Melotti Media, we can assist with all your content marketing and copywriting needs while you focus on what matters most to you – growing your business.
Let’s start earning the results your business deserves!
To speak to your trusted message marketers and copywriters, email us at enquire@melottimedia.com.au or phone 1800 663 342.
Our Message Marketing services can sharpen your words to achieve your goals, today.
The Melotti Media Team
Melotti Media | Copywriting & Message Marketing Bureau
www.melottimedia.com.au
