Organisations rely on their Marketing department to produce effective solutions which aren’t derived from a Standard Operating Procedure or text book.
While we all understand and expect this, are we empowering our Marketing teams to take risks and reach for the stars?
How do you empower your team to produce excellent campaigns which earn results?
The art of Marketing
But who are they and how can you encourage them?
By getting to understand how they “tick”, of course!
It’s very easy to see why people are drawn to the Marketing arenas of the business world- in an adult environment all about results and the bottom line, Marketing allows for the application of limitless imagination and creativity to bring about solutions.
That’s why I pursued it, and I’m sure I’m not alone!
While some may find the daily ‘outside of the box thinking’ quite intimidating, everyone within the Marketing arts embraces it. We enjoy the fact that there is never a standard way of doing things; every day is different and in order to be successful, and so we need to constantly be innovative and bold.
While these skills are initiated when studying Marketing, they are really earned and learned on the job in a role where we can get our hands dirty.
So, how do we empower Marketers to take on the challenge?
We’ve all been there, regardless of our industry or career path, and those entry level jobs consist of the obligatory support role for the rest of the Marketing department.
While they are a fantastic learning platform to begin a career full of opportunity, at some point or another, we needed Marketing Management to eventually allow us to step away from the repetitive, and branch out toward the unknown.
I personally recall doing all of the admin work for my boss’ product line at my first marketing job. It was great putting all of the theory I had learned from University into perspective in a real life environment.
But it was the moment when I was given my own product line, albeit small, that I saw how much of a difference it was.
Once you get your first opportunity to devise your own Marketing strategy and implement your own ideas, combined with the risk of success and failure hanging in the balance, you become a completely different person: you evolve into becoming a real Marketing professional, and let’s be honest, that’s where we all want to be.
But there’s a common hurdle…
Upper management are, at times, reluctant to stretch out and give a bit of the responsibility to their more junior colleagues.
It doesn’t even have to be a jealousy thing- it can be just the fact that certain people like their work in a particular style, and become hesitant to put it in the hands of someone else.
But therein lies the issue: we aren’t empowering the next generation of creatives.
It comes down to subjectivity
Each person’s marketing campaign and strategy is often quite different to what another would propose. While that’s not a bad thing, per se, it can be a hindrance when we wish to empower our colleagues to make their own mark on our organisations.
So, what must we do? We have to empower our Marketing teams!
(1) Mentor like you were mentored
(2) Create a safe environment
(3) Huddle regularly
(4) Encourage participation
(5) Teach good habits
(6) Spread the work around
(7) Invest in training
(8) Use Marketing resources
(9) Monitor and track progress
I hope these tips help you connect far better with your Marketing colleagues!
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