Effective communication is a way to keep our teams calm, educate our clients, inform the wider audience and maintain structure for the good of everyone.
As a professional Marketing Copywriter, here are my 5 tips to business communication during the troubled times we have LITERALLY on our hands right now.
Prefer to listen, rather than read? Here’s the Podcast summary!
However, panic is what leads to stressful outcomes and irrational behaviour. As business professionals, we can lead by example to keep our teams and our customers calm.
This all starts with effective business communication – especially during such a pandemic as we are all facing right now.
Don’t foster radio silence – this is completely counterproductive in this environment.
(1) Management need to collaborate to develop a strategy
During these times, people look to Leaders – so give them this by having a well-thought-out plan upfront.
(2) Update your business procedures
Your official standard operating procedures need to be updated according to your strategy above, and ready to be shared with your team in a digestible way.
This includes getting a copywriter in to give you a hand to put together communications and updates that can be distributed and effectively understood by everyone. While time is of the essence, quality communication is still incredibly important.
While time is of the essence, quality communication is still incredibly important.
(3) Keep your staff informed regularly
Roll out your management plans using emails, company comms, videos and voice messages to remind everyone to keep calm and, other than some adaptations (such as working from home), it’s still business as usual.
Don’t just make this a once-off either. Effective coronavirus communication involves updating staff as often as necessary. Send regular updates about the roll-out of strategies, how everything is going and what’s happening next.
But most off all, provide direction that keeps everyone focused and well-informed.
There’s nothing worse than an information vacuum as people will start to stress and make assumptions. Communicate clearly. Communicate now.
(4) Reach out to your current clients
Start with news and updates that are important for them to know. For example, how you are planning to continue your service with them and what changes are being put in place to adapt to the coronavirus.
There’s nothing worse than an information vacuum as people will start to stress and make assumptions. If that happens, you’ll lose control over the situation. Instead, tell your clients and customers what they need to know to keep them up to date.
Use your social media, do “special update” newsletters, videos, blogs and even Podcasts – all media is useful in getting your message across. Just don’t create radio silence – this is completely counterproductive in this environment.
(5) Don’t stop marketing!!!
Keep up your brand campaigns and spreading the message about what you do. Don’t put your nurturing marketing efforts off or stop raising awareness. Just because things are slowing down, doesn’t mean your business should stop.
You’ll thank yourself in a few months for the Marketing work you’re putting in now.
You’ll thank yourself in a few months for the Marketing work you’re putting in now.
BONUS: Business etiquette must remain!
Keep things professional, pay your invoices on time, keep communication with your suppliers open and be understanding of different circumstances.
Whatever happens next, we will endure.
Just don’t forget to keep communicating effectively and your business will do great.
How Can Melotti Media Copywriting Help You?
For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au.
I can sharpen your words to achieve your goals, today!
Christopher Melotti
Melotti Media Copywriting and Marketing Solutions
www.melottimedia.com.au
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