If you run a business, one common trend that we all experience is the feeling of struggling to keep up. There are so many tasks that need to be done each day and both you and your team can’t seem to find a way to fit it all in. One activity that seems to get sacrificed often is marketing (which can be a disaster)!
Does this sound familiar?
Well, the answer is to either hire more people or to outsource.
Here are the 5 scenarios where you should be considering outsourcing your business’ content marketing.
Hiring staff or outsourcing?
Hiring can be a valid solution for particular duties, but content marketing and copywriting doesn’t have to be one of them. There are a large range of options available that can really help your brand achieve success in this area in a cost-effective way.
Freelance content marketing can mean that you’re working with experienced content creators and marketing professionals who specialise in this field. When you work with them, you’re providing your guidance and knowledge about your products and then getting them to find the best options and media to produce content which engages your audiences and inspires positive results for you.
Quite quickly, you will find that this system becomes automatic, and your business becomes a key opinion leader in the industry, without spending excessive effort or resources.
When should you look at freelance content copywriters?
1. You just can’t find the time
We’re all familiar with the never-ending to-do list that only seems to grow. If you just can’t find the time to create solid ideas and concepts, and then amplify them out to your audience, it’s time to look outside of your business.
This way, your bases are covered despite the time constraints.
2. You see content marketing’s importance, but can’t spare the resources
Most B2B and B2C businesses understand how important content is because their customers are constantly demanding it, but they have too many more important duties that require their attention. If this sounds like your business, then you want to bring in someone to take content from you.
If you work with a freelance content marketing service, you are paying someone else to handle parts of your content marketing for you, freeing up valuable time in your schedule.
3. You don’t understand it
This is a completely valid situation to be in and there’s nothing wrong with this. You and your team may specialise in some other field and just find the whole concept of copywriting and content marketing baffling. If this is the case, you can find someone with a high level of experience and expertise that can fill the gaps that you wouldn’t be able to if you tried it yourself.
4. You’re new to the idea
Businesses of all sizes, shapes and industries often see others achieving success with content marketing practises but don’t know where to start or how to implement it into their own models. If that’s you, bring in a freelance content producer to show you how.
5. You have a content marketing plan but it’s not achieving results
Content marketing isn’t easy, despite what you may have heard. Or, more specifically, content creation and copywriting are easy, but producing quality content that achieves actual results is much MUCH harder.
If you’re not seeing the results that you were hoping for, a freelance content marketer can come in, assess your current plan and make recommendations to give it a good tune up.
All businesses of any size and situation will benefit, especially if any of the above five scenarios apply to them.
Freelancers generally cost a lot less than working with a full marketing agency, and are often far more flexible and willing to go the extra mile. You can also get to know them personally, meet with them regularly and use them for as long as you require their help.
Why hire a copywriter?
You can read more here: melottimedia.com.au/blog/why-hire-a-copywriter
How Can Melotti Media Copywriting Help You With Your Content?
At Melotti Media, we understand that high quality copywriting is essential for business success, but it is easier said than done. You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and marketing needs!
If you need further clarification about content, or if you need a quality copywriter to get the results you need, contact me now at firstname.lastname@example.org. Or leave a comment, below.
I can sharpen your words to achieve your goals, today!
Melotti Media Copywriting and Marketing Solutions
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