8 ways to improve your brand’s appeal in 2021

2021 is here!

So, it’s the perfect opportunity to make some exciting plans for your brand.

The New Year is always a very motivating time in the business calendar when we’re all optimistic about making positive changes to the way our businesses operate and our brands behave.

But – what should you do?

Here are 8 brand improvement ideas to get your creative juices flowing and make your brand appealing.

Prefer to listen, rather than read? Here’s the Podcast summary!

Why improve your brand’s appeal?

It sounds like an obvious answer – but unfortunately, more brands go into stagnant territory every year.

Then they wonder: “why are we losing traction in the market?”

The reality is: your audience is evolving – this means your brand should be too.

When I say ‘evolving’, I’m not necessarily meaning a full rebrand! You definitely don’t want to be doing this every year! But, just keeping the same-same over and over is going to bore your audience.

Especially because there is so much choice out there and so many exciting options drawing their attention – brands need to work much harder today to maintain their audience’s engagement.

Brands need to work much harder today to maintain their audience’s engagement.

The goals of improving your brand in 2021

When revisiting your brand for the new decade, you want to ensure you’re offering:

Value
Utility
Entertainment
Information
Freshness

If you keep these simple but powerful goals in mind, you’re on the right track because they all increase your brand’s appeal.

Why?

Because these goals keep your brand relevant in the eyes of your customer, and there’s nothing more important than this.

These goals keep your brand relevant in the eyes of your customer; and there’s nothing more important.

So, how do we put this into action?

The 8 ways to improve your brand’s appeal in 2020

(1) Focus on your website

Your entire Digital Marketing strategy starts and ends with your website. So, why aren’t you giving it the attention it needs?

Your website is where your customers are looking for information, content and value.

A website is your publishing engine and conversion funnel system. It’s where a significant amount of leads come from and people visit, to see if you’re the right solution for them.

It’s, therefore, important to dedicate time and effort to revamp your website’s:

By focusing on improving your website’s content, your customers will love it and so will Google from a website SEO perspective too!

(2) Bigger, better content

Both B2B and B2C customers absolutely love content (make no mistake).

They want blogs to learn, eBooks to read, videos for entertainment and podcasts to listen to on the go. Content Marketing is still a rapidly growing area and the demand for content is only increasing.

Will you meet your customers’ needs? Or let your competitors do it?

Remember – fresh new content opens up opportunities to build brand awareness and trust.

So, put quality content creation on your plan in 2021 to increase your brand’s appeal.

(3) Revisit your Marketing Plan

When was the last time you reviewed your Vision, your Mission and your overall objectives?

Now’s the perfect time to have a look through them and see if your brand is still on track. Does your direction still answer your vision and mission? Is it achieving those objectives?

This will help unite your activities in the new year with your Marketing Plan and keep your strategies aligned for the year ahead.

(4) Up the creativity!

Is it time to give your brand a little more colour? Or a little diversification?

A brand can get such a powerful reinvigoration when the brand guidelines get reinvented and your branding style guide gets some much-needed attention.

Again, it’s not necessarily a rebrand – but perhaps try adding some fresh new images, a new execution, a wider colour pallet or a more modern look and feel.

It may be as simple as anew slogan or a new tagline that keeps true to the brand, but still gives it a touch of new to pique people’s interest.

(5) Ask yourself: why not?

Innovation is a big part of improving your brand’s appeal and increasing the longevity of your business.

A great idea is to challenge the current status-quo. Sure, there are some things you can’t change and non-viable options, but what if you said: “why not?” to more things this year?

Give something new a go in 2021. Perhaps your brand could try Augmented Reality, adopt more AI Marketing or try interactive content?

What about Voice Search Content?

Don’t just shut things down. Your audience is embracing new approaches to marketing – your brand should too.

Customers and clients adopt innovation faster than brands can keep up. So, this year, say: “why not?” instead of a default “no.”

Your audience is embracing new approaches to marketing – your brand should too.

(6) Check the customer data

When’s the last time you checked on your audience?

Try conducting a bit of research and data analysis to reassess your knowledge and not simply rely on assumptions.

From simple internet research and speaking with your Sales and Customer Service teams, all the way to Marketing Analysis, it will be worth the time and effort to keep your brand on track and appealing to the right target audience – simply because you understand them much better.

(7) Refine and develop your brand’s voice

I’ve worked with a few clients who have said: our copy and messaging used to be different, but now, everyone has caught up and we all sound the same.

In response, we re-evaluated the core brand identity and then evolved their brand’s voice across their website and all of their marketing. Suddenly, they were different again – in a good way.

Is it time your brand got a personality upgrade? It shouldn’t be a complete overhaul that will confuse people – but enough to create intrigue.

Most organisations know their brand, but just don’t know how to communicate them.

So take the time to redefine your voice and evolve to speak in a relatable way to your customers this year.

(8) Launch a new campaign

Blend some of your new market insights with your existing brand to develop a new and fresh marketing campaign, complete with omnichannel executions and a core message.

This campaign can present a unique new angle from your brand that can refresh your image across platforms and increase your brand’s allure.

What are you going to do in 2021 for your brand?

Don’t forget that quality copywriting is the key which can unlock your brand’s upcoming potential.

Why stress, when they can help you and your brand look great?

Whether you need new words for your website, your marketing collateral, SEO copywriting or a whole new creative content strategy, a professional copywriter offers you copywriting services that can sort out your branding for 2020 and give it the appeal you’re looking for.

How Can Melotti Media Copywriting Help You?

To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.

You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!

For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au.

I can sharpen your words to achieve your goals, today!

Christopher Melotti

Melotti Media Copywriting and Marketing Solutions
www.melottimedia.com.au

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