It plays a crucial role in your marketing, brand awareness and customer education. This means your website should always be a very high priority, often. Whatever you have on your website will have a huge impact on your business.
Here’s why you should frequently refresh your website copy.
Why your website deserves so much attention
What’s the first thing you do when you want to know more about a product, service or brand?
You look up their website (this is what’s called a “digital interview”).
How do you feel when their website lacks information or provides a terrible experience?
You get frustrated and leave or it damages your opinion (or both).
Don’t be that brand. You don’t like it when it happens to you, so don’t do it to your customers!
This is why it’s important to update it regularly with fresh content, the latest information and news.
If you look at your website analytics, you’ll see how many people visit regularly – are you giving them a site that has been there for months or years?
Your website plays many vital roles
- Your website ‘greets’ new leads and current clients
- A website makes a brand impression that people subconsciously interpret
- Your webpages educate and inform leads about your services
- A website is your content publishing engine (like blogs, news and podcasts)
- Your website leads people through your conversion funnels
- A website humanises your brand (your bio, team or about us pages)
- Website landing pages help convert your advertising leads
- A website plays a huge role in your Search Engine Optimisation (SEO) strategy
- And more
How well your website does all of these will be the difference between visitors choosing you or not.
What is web copy?
It’s a real art writing the perfect website copy because you need to write enough to inform but not overwhelm, using your brand’s unique tone, while including important keywords and sufficient content for search engines.
You should update your website copy every 6 months, so your site doesn’t become irrelevant, stagnant or boring.
5 reasons why you should update your website copywriting often
(1) Your website copy is how Search Engines find you
But most importantly, search engines prioritise refreshed and updated content as it’s a good indication of a better search result.
Rewriting your website copy tells Google that you are aiming to provide the best answers and information to people searching.
(2) Website copy provides a better user experience
For example, prompts that say:
(3) Stale content is boring
While they’re not expecting a different website every time, you don’t want your website to be the same for years. As their needs evolve, so must your brand and your website too.
Don’t let your web copy get old and boring.
(4) Updated website copy reflects your brand
People learn more about your business through your website – so you don’t want it showing them what your business was a few years ago.
(5) New website copy means you’re sharing the latest with customers
More engagement means more visitors who stay for longer and have a higher chance of converting.
So – should you keep your website copy up to date?
By continually updating your website, you’re looking after your customers, so they always see you in a positive light and have a pleasant online experience with your brand.
How Can Melotti Media Help You?
Perhaps you’re time poor and spread thin, or writing may not be your expertise.
So, let us take care of your message marketing, copywriting and content marketing needs!
For more information or to speak to a quality marketing copywriter to get the results your business deserves, contact me now at firstname.lastname@example.org.
Our Message Marketing services can sharpen your words into achieve your goals, today.
Melotti Media | Copywriting & Message Marketing Bureau