Is This Headline Clickbait?

You had to see for yourself, didn’t you? Well GOOD! That’s the point.

It shows the POWER of writing a compelling headline.

But, once you’re audience clicks, you need to follow it up with relevant value if you want them to stay. So that’s what’s next.

Question: what makes a good headline that gets your content marketing noticed and read by the right people?

Here are some tips to writing a great headline.

​You’re my audience.

So it’s in your hands as much as it is mine to determine if this blog earns your attention. But because you’re here now reading, we’ve both passed the first checkpoint!

Thank you for being here.

It’s time to reward your attention with some value that you can benefit from.

A headline can make or break every piece of content that you publish.

That’s because a headline’s purpose is to attract your precious audience, to earn their precious time and turn them into a precious advocate of your brand.

Note the intentional use of the word: “precious”.

​If it doesn’t do this, then you’ve lost them.

Are you getting this spot on, each and every time you produce content? Good question.
I will say this: when it comes to headlines, there is a definite difference between:

1. A great headline
2. A poor headline
3. Clickbait

Not knowing the difference could be killing your content before it even has a chance to reach your reader. So it’s time to get it right!

Because if you really want your content to draw a crowd and hold their attention, knowing this difference is absolutely critical.

Here it is:

Click bait = you over promise with your title, then under deliver with your content. The reader gets annoyed, and congratulations: you immediately created a terrible reputation for yourself.

Eg: “School burns down in a fire. Click. Well, actually… the school had a fire drill.” ARGH!!!

Bad headlines = not an enticing summary of the content which follows, which means even if your article, blog or material is good, no one even bothers to look because there’s no hook or incentive.

Eg: “An fire drill happened at school.” … no click.

Great headlines = An inspiring title which invites because it’s worthy of attention, (but more importantly), is followed by relevant, engaging and interesting information that is well written with the audience in mind. It’s relatable and challenging, drawing your audience in to want to know more.

Eg: “Your child’s fire safety: is your school actually prepared?” Wow… is my child’s school ready if something was to ever happen? Better read this. CLICK.  

It’s far from rocket science knowing what the best alternative is. You probably thought to yourself, DAH! But… are you actually creating good headlines? And are the statistics behind each post proving that you know what you are doing?

To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.

You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!

For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at enquire@melottimedia.com.au.

I can sharpen your words to achieve your goals, today!

Christopher Melotti

Melotti Media Copywriting and Message Marketing Bureau
www.melottimedia.com.au
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