But then you suddenly remember reality: everyone’s time is precious and people are bombarded with too much content.
Then, how do you get them to read your stuff???
In other words, giving your writing a bit of personality and character.
Anyone can write about travel, or weddings, or photography, but what makes your blog unique is HOW you do it. How you communicate your passion.
I’m a professional copywriter, which is exciting because, by very definition, that means I get paid to write; and nothing makes me happier! Honestly, it’s true. It’s great!
No, I’m not like Carrie Bradshaw from Sex and the City- I’m a Corporate Copywriter, which means there’s a need for me to write a lot of professional Marketing stuff, guided by strict strategy and objective guidelines. Don’t get me wrong: that’s fine for the serious material, and is my bread and butter.
But a blog should be more… free.
See, it’s all about content context. Naturally, my Melotti Media blog is all about offering free insights into Content Creation, Marketing and Copywriting. But I write it through ‘my lens’, rather than have it sound like a textbook.
On the other hand, a highly professional multinational business will produce a “blog”, but that’s more like a Company Updates bulletin board, than a blog. But it works, because it’s their brand persona after all, and it suits their audience. Think about the Big Banks or the Accounting Houses; their audiences want corporate info and updates that affect the bigger picture, and the website is a good hub for that. It fits their context.
But is that you? Is that your blog?
Do they follow you because you explain wood working basics, or because you have a knack for making creativity come to life?
What I’m trying to say is, ask yourself: is your audience looking for you to be you in your blog? More than likely, yes. They want your opinion, even if they disagree. They want to learn from your experience and be inspired by what you say.
Sure, you communicate your specific topic and give them something to learn and ponder, but deliver it in a way that offers a bit more pizazz; because it’s uniquely you.
What’s Your Blog About?
Whatever topic your blog is about, my point is, don’t be afraid to inject a little (or a lot) of your personality into it. After all, there are countless scientific articles out there, using the driest of dry language to describe research findings- it’s all out there already for people to educate themselves.
But they choose your blog over that… why? Because it has (or should have) flair. The point of a good blog, AND to get people to read and follow it is, be fresh, engaging and interesting about it all.
Earn Their Time: Reward Their Click
Instead, find a relevant and interesting topic that you know your audience will care about, spark their curiosity with a killer headline (NOT click bait), and then MOST IMPORTANTLY, write something that rewards their click.
This means delivering on your promise, and be deserving of their attention by offering information that, after they close their browser, or swipe “next”, they will think to themselves, ‘Hmmm, that was great. I’m glad I read that’.
How Do You Know?
Happy Blogging! Because it’s fun!
Of course, I’d love you to follow my regular blog updates and see how I do it, too. I share posts regularly about Marketing, Business and Copywriting, so I look forward to seeing you around!
How Can Melotti Media Copywriting Help You?
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!
For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at firstname.lastname@example.org.
I can sharpen your words to achieve your goals, today!
Melotti Media Copywriting and Marketing Solutions
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