This comes mainly from your website.
A website is made up of both copy and design; both of which should work together to create a valuable experience for your customer as they browse.
So, what is copywriting for a website?
Prefer to listen, rather than read? Here’s the Podcast summary!
Let’s not get too technical here: copywriting for a website is just that.
You can’t have a blank website. It has to have absorbing pictures, videos, bios, descriptions, headings, links, blogs, articles, and so on. All of these ‘elements’ involve copywriting.
Basically, copywriting for a website is the construction of written elements which get put together in a logical order to build an online platform where your public can visit and interact with, to learn more and engage with your business. If this is done well, you will offer great value to your audience and they will become familiar with your brand, which leads to successful conversions, brand awareness and sales.
But let’s delve a little further to give you some more in-depth information.
The two forms of Website Copywriting
What is Web Copy?
My home page is full of web copy, as are most home pages- why? Because a Home page is the first page people visit and it has to hook them with your sharp selling messages to tell people what you can do for them.
It’s ‘top of the sales funnel’, in that its main goal is to generate leads.
- On-page text
- Home page copy
- Landing pages
- Product messaging
Obviously, this definition is for websites. Web copy also extends past this to any other form of digital text, like social media, emails, online newsletters and banners, etc. Anything that communicates a positioned message and an associated call to action, is web copy.
What is Web Content?
This makes it more ‘bottom of the funnel’, because it’s about building trust through familiarisation.
- Product descriptions and ingredients
- Executive summary
- About Us
- Meet our Team
- News and press releases
Your customers don’t share your home page or your selling banners, but they do share your videos, blogs and useful content.
How Can Melotti Media Copywriting Help You With Your Content?
If you need further clarification about content, or if you need a quality copywriter to get the results you need, contact me now at firstname.lastname@example.org. Or leave a comment, below.
I can sharpen your words to achieve your goals, today!
Melotti Media Copywriting and Message Marketing Bureau