Voice Search Copywriting Services
Content that is there at your customer's call
Voice search is on the rise and definitely becoming more popular with your audience.
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Today, people are using smart audio devices, smart speakers and home assistants to search via voice commands.
This is why your content needs to be optimised for voice searching and vocal prompts, so that when people search via voice command, your brand is the one that answers their call. Voice search copywriting requires a specialist approach and style to allow your content to be found when a customer communicates via Google Home or Amazon Alexa. I can help you with voice search copywriting to have your content spoken aloud! |
What is Voice Search Copywriting?
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Voice search is the use of vocal commands by a person to a smart device to request information, such as an answer to a question, or to request an action, such as playing music or turning on lights, where the device responds with a relevant vocalised answer in return.
This call and response artificial intelligence (AI) mechanism is powered by the content and copywriting these voice assistants find on websites like yours. Voice search is a growing popular trend, spurred on by advancements in speech recognition and artificial intelligence (AI) technology alongside smart devices like Google Home. “Hey, Alexa — What’s the latest news?” “Hey, Siri — Where is the nearest shopping centre?” “Hey, Google — How are my share prices doing today?” Individuals today are already in the habit of using their phones and devices to find answers thousands of times throughout the day. However, this is slowly shifting away from typing text and onto voice searching. Instead of typing words out on the keyboard, they’re talking to their digital assistants – Alexa, Siri and Google (to mention a few). Searching by voice is different from regular search which means that your business needs to begin taking a different approach towards your content writing. Your customers are going to embrace voice search. Will you? SEO isn't going to be based off of what people type into search bars very soon; it's going to be based off searching by voice. This means that your content is going to need to change to cater towards what people say and how they say it when they want to find something online. As a professional copywriter, Christopher Melotti from Melotti Media can understand the nature of voice search and write content to optimise for this new audio command format. |
Why does your business need Voice Search Copywriting?
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Your audience is starting to demand it.
They will adapt to it faster than most businesses, but you can’t afford to be left behind. It’s so much easier to use voice search with the help of Apple’s Siri, Google’s Assistant or Microsoft’s Cortana – so it’s no surprise as to why it’s growing in popularity! People have access to these voice-enabled smart devices and voice assistant technologies everywhere they go, which means it’s only a matter of time before everyone is using it. Will your brand’s content be what comes back when your customer calls? It all starts with your copywriting. If these artificial intelligence (AI) assistants scan your content and identify it as a good response, they will use it to answer people’s voice queries. Voice search uses far more conversational language, instead of those odd, condensed queries used in more traditional typed searches. This means your content needs to start adapting to cater to this trend. |
What are the benefits of Voice Search Copywriting?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a copywriter help you with Voice Search Copywriting?
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Voice search is going to be the next frontier of marketing.
Is your content smart enough to be chosen as the perfect response when people talk into their devices? The skill of a conversational voice search copywriter is what you need. A professional copywriter can create content that is desirable to vocal commands and the spoken searches performed by your customer. They can write copy and content that is perfectly optimised to match the more conversational queries people use in voice search. With the rise of voice searching, conversational copywriting is absolutely your best bet when it comes to helping you and your business with search engine optimisation, marketing and customer experience. As a professional copywriter, Christopher Melotti can help create content that generates site traffic and leads for your business. He has the capability to understand the nature of content that is useful in spoken search and craft the right voice search copy to put you ahead. |
How can Melotti Media help you?
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To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs! For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. |
How Will Voice AI Impact Marketing And Copywriting?
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The age of Voice-Activated Virtual Assistants and Vocal Command technology is upon us. Apple's Siri, Google's Home, Amazon's Alexa, Samsung's Bixby, Microsoft's Cortana, Ozlo, X.ai- just to name a few.
History shows that the businesses who embrace new opportunities like this are the ones to reap to rewards, while those who lag behind become quickly ignored by customers. Don't get left behind. It's time to adopt Voice as the growing way your customers will interact with your business. How does Voice affect your Marketing, Content and Copywriting, so you can take full advantage? |
Ok, you're interested. What happens next?
Fantastic!
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
What my clients say
Luis Xavier - Creative Managing Director
"It’s rare that you come across standout talent like Chris.
I hired Chris to assist me with my new business project and he has completed it flawless from the get go. He has a vibrant personality and lots of ideas backed by his past experience with marketing and script writing. No matter what I throw at him, independent of the time frame he has been able to deliver the projects on time at budget. It's been an absolute pleasure to work with Chris. Looking forward to working with him on upcoming projects."
"It’s rare that you come across standout talent like Chris.
I hired Chris to assist me with my new business project and he has completed it flawless from the get go. He has a vibrant personality and lots of ideas backed by his past experience with marketing and script writing. No matter what I throw at him, independent of the time frame he has been able to deliver the projects on time at budget. It's been an absolute pleasure to work with Chris. Looking forward to working with him on upcoming projects."
Get in touch and discover better copywriting for you
Why choose Melotti Media?
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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