The Copywriting Podcast
Want to learn about copywriting, marketing and business?
Let your ears do the learning!
Join professional and award-winning content copywriter, Christopher Melotti, from Melotti Media, as he discusses fresh and interesting topics about marketing, content creation, copywriting and business practise in general.
You're guaranteed to find interesting information and valuable insights to help your business grow - and it's all free!
Have a listen to the free copywriting podcast episodes, below.
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The Copywriting Podcast Episodes
Episode 1: Welcome to the Copywriting Pod
Let's start our journey together! Welcome.
Episode 2: What is Copywriting?
We're all heard of copywriting, but what actually is it? In this episode, we delve into the fundamentals of the practise of copywriting in business communication and how it gets results.
Episode 3: How are Copywriting and Marketing related
Quality copywriting serves as the foundation for marketing and content creation today, which is why it’s so interrelated in execution and strategy. In this episode, Christopher Melotti discusses this relationship and how copywriting contributes to the end-goal of marketing: to offer value and drive profitable customer action.
Episode 4: What is copywriting in digital marketing?
Digital marketing is everywhere around us today, from adverts and websites, to social media, content, AI bots, voice search and much much more. So, how does copywriting fit it to this? Quite a lot, actually! In this episode, Christopher Melotti highlights the important role worlds play in the digital landscape.
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Episode 5: Why hire a copywriter - the 6 benefits
Businesses need to create content because your customers are demanding it. So, how do you keep up? A copywriter can craft quality content which meets this need, engages your audience and gets results. In this episode, we will discuss the 6 benefits of hiring a freelance copywriter to help your business.
Episode 6: Why is copywriting crucial in business
Copywriting plays a vital role in your business. Copywriting manipulates the relationship between your business and your audience through content. And for small and medium businesses, copywriting is crucial in determining the future of the business.
Episode 7: What is copywriting for a website
Your website is extremely important, because in the chaotic online superhighway, it’s the only digital asset you truly own and control. This means it must be a converting and informing platform that attracts people like a magnet. Here’s how copywriting helps you do just that.
Episode 8: Is Brand Relevancy The New Brand Awareness
Brands identify the source or maker of a product. When a brand seeks a meaningful position through personal relevance and emotional importance, it starts by discovering what makes it potentially relevant and then focuses on evoking the emotions that will support, extend and highlight that relevance.
Episode 9: Why is Content Marketing Crucial for Business
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Episode 10: Omnichannel Content Marketing
Your audiences aren’t confined to a single brand experience. They’re interacting with your brand in an ever-changing way. They meet you at all hours, in all places, with all their unique dimensions and traits, across multiple channels. This leaves marketers with the challenge of maintaining a consistent experience. Omnichannel marketing allows you to meet that challenge.
Episode 11: Guide to Content Marketing Success
People are obsessed with content today! We’re watching videos, skimming blogs, reading eBooks, listening to Podcasts and so on – there’s never a dull moment in our constant craving for information and entertainment. So, how does your brand meet your audience’s growing demand while offering ongoing value? Through quality content marketing - here’s how!
Episode 12: What is Interactive Content?
Content marketing is a very effective type of marketing, and while static content (that remains the same) is great, interactive content can take your marketing to a whole new level. In this episode, we discuss how allowing your audience to interact with content that changes with their input (such as quizzes and forms) can improve your engagement levels through personalisation.
Episode 13: Content: Quality over quantity
It’s an old rule, but still a good one that we all need to be mindful of. Content Marketing is about creating, publishing and executing – but quality should not come at the mercy of quality. Your audience will notice, and so will you! Let’s discuss how to keep you on track.
Episode 14: How to survive when business is slow
Business naturally goes up and down, however that doesn’t stop us all from panicking every time a shift occurs. In this podcast episode, I’ll provide some comforting words of support (which we all need in these times) as well as some effective tactics to get you back on track.
Episode 15: 5 Ways to create captivating content
Businesses understand today the need for quality copywriting and excellent content to engage audiences. However, there are some fundamentals that seem to always get missed. In this Podcast episode, we talk about 5 tips to create ideal content that gets results.
Episode 16: 10 benefits of copywriting services
Are you confused about what a copywriter does and what benefits they offer your business? In this episode we answer the question “what does a copywriter do?” and discuss the benefits they offer your business.
Episode 17: 7 ways to ensure your content is engaging, relevant and fresh
Content may be king, but engagement is queen. Content marketing is powerful but you need to offer value to you audience if you want to them to care. Here are 7 ways to improve your content.
Episode 18: How much does a copywriter cost?
How much do you charge for copywriting? It’s the most common question a copywriter gets asked after “what does a copywriter do?” Here are the 5 factors to consider when getting a copywriting quote.
Episode 19: Are copywriting courses worth it?
Are you looking to take a copywriting and content marketing class but not sure if it’s worth it or which to choose? Let’s discuss what you need to consider.
Episode 20: Is copywriting just words?
Is copywriting just fancy words? Or is it much more than this? In this episode, Chris explains the true value of copywriting and the potential it offers businesses.
Episode 21: How voice search is changing SEO?
Marketing is always changing and along with it, SEO practises. With Audio content and voice search trends on the rise, it’s important to know how to update your content to adapt and see results!
Episode 22: 5 reasons why your business should hire a freelance copywriter
Every business needs written content, from your website, to blogs, video scripts and much more. So, is a freelance copywriter your answer? In this episode, Chris helps you make the right decision.
Episode 23: Are you selling within your content
The reason why businesses produce content is to help general more sales. However, direct selling can really turn customers away. So, how do you find this balance in your content?
Episode 24: How does copywriting work?
How does Copywriting work? This question is commonly asked by businesses of all sizes and industries who need marketing collateral to communicate with their desired audience. Creating written content is a very important part of marketing because it helps reach today's elusive customers. In this episode, Chris from Melotti Media explains all the tips and tricks you need to know about copywriting and how it works for your business.