Content Marketing Planning and Strategy | Melotti Media

Content Marketing Planning and Strategy

Achieve results and engage your audience with a strong Content Marketing Plan and Content Strategy

Can we ask you a few questions?

Are you not sure how to plan your content marketing?

Do you not really like or enjoy planning content?

Are you not earning results from your content marketing?

Is it hard to find the time to plan your content strategy?

At Melotti Media, we solve all 4 of these for you.

We make it super simple too.

Think of us as your local marketing copywriters virtually next door. 
Let’s set the scene here – read on.


Do you need to unite your content marketing efforts?

Are you looking for a better overall marketing direction?

Great copywriting and content marketing begins with the creation of a smart marketing strategy and a content marketing plan.  

A robust content marketing plan includes making key decisions about media, tone of voice, target audience, frequency, timings, goals and so on. 

Getting this foundation right from the start is essential so that you develop sharp communications and essential marketing campaigns that engage your potential and current customers. 

 

This is where a content marketing consultant can help you.

We can assist with your content marketing planning or build an effective content marketing strategy that earns results for your business.

What Chris Says

“Developing a content marketing strategy is actually more of a challenge than creating the content itself! But it’s very worth it, as it gives your marketing more cohesive direction. 

Don’t worry - a content marketing strategy session doesn’t take long and will help you map out a content plan to earn great results

We’re happy to help you do just that.”

Content Marketing Planning and Strategy Services

Businesses that have a strong, well-thought-out content strategy see their content marketing efforts make an impact and achieve results.

Without this strategy, success or failure is just a matter of luck – and you risk all your marketing campaigns going to waste.

What is Content Marketing Planning and Strategy?

You may have heard “content marketing” discussed in savvy business circles, and that it’s essential to offer more value to your customers.

Well, this is true.

Content marketing can actually be as effective in reaching and engaging your audience as you've heard. However, content marketing will only produce results if you have a solid content marketing plan and marketing strategy to implement it correctly.

If you fail to plan, you plan to fail – it’s as simple as that.

To be successful in gaining the attention of your customers, you must have the right content marketing tactics in place.

You won't achieve the results you deserve if you just guess it the whole time and try on-the-fly.

The right strategy and marketing plan requires a content marketing consultant like Christopher Melotti from Melotti Media, who can look at your business objectively, and research your business' customers, pain points, solutions.

From this, you can create a solid content marketing plan and marketing strategy that will guide your efforts going forward.

Why does your business need Content Marketing Planning and Strategy Services?

The market is saturated with clutter and noise, and your customer is extremely selective about what they spend their time on.  

This means you have to be far better than everyone else in so many ways, including knowing your target audience’s true pain points, how your product mix solves their needs and – most importantly – how to communicate with them in a way that will actually get them to listen and pay attention. 

If you don’t do this right, then they’ll ignore you.  

Your customer won’t tolerate poor content from a brand that looks like they’re guessing! People know almost immediately the difference between effective and poor content – and it’s time that businesses realised this too. 

Don’t guess or leave it up to chance - a content marketing planning and strategy session will help you get back on track and see results from all of your content campaigns.

What are the benefits of Content Marketing Planning and Strategy?

Increase Sales

A quality content marketing strategy can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.

Drive Traffic

Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with a quality content marketing strategy that makes a lasting impact amongst the noise.

Engage Your Audience

People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right content marketing strategy can entice them to learn more, which improves the value that your business offers them.

Gain Authority

Producing thought leadership content with a quality content marketing strategy sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.

Gather More Leads

Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.

Strengthen Brands

Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality content marketing strategy can help you grow your brand.

How does a copywriter help you with your Content Marketing Strategy?

A quality copywriter knows content marketing back to front, left to right and all over.

That’s why an experienced copywriter doubles as a content marketing consultant. If a marketing copywriter has extensive experience like we do, then you’ve got the whole package. 

Aside from producing content, we also understand all the essential elements that go with content marketing planning – including branding, targeting, core messaging, calls to action and more.  

You’ll be surprised how many ‘writers’ write content that just doesn’t have a core selling message or brand purpose.

An experienced marketing copywriter can help you earn people’s trust and inspire them to take favourable action. Through the right content marketing strategy service, your business will benefit from fresh thinking and gain an edge in the evolving marketing landscape.

How do we help your business?

To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content.

How can Melotti Media help you?

To engage your customer and achieve ongoing business success today, you need quality copywriting and a comprehensive content marketing plan. However, we understand that this is easier said than done. 

You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your content marketing planning and strategy needs!

For more information or to speak to a quality copywriter to get the results your business deserves, contact me and my team now at

Ok, you're interested. What happens next?

Fantastic! You’re making a great decision. So, here’s how we can work together

We discuss your needs and propose a solution.

You love it and we begin writing.

We produce phenomenal content for you.

Approve, publish and be proud!

Let's connect your audience with quality copywriting

Hear From A Client

"Chris has always been a leader… "

"From his unique and successful national marketing campaigns to his 'outside of the box' thinking, Chris is one of the most exciting and successful marketing consultants and copywriters around. I refer many clients from HubSpot to him."

Brent Claremont - Senior Channel Consultant at HubSpot

Why choose Melotti Media?

We do Content Marketing and Copywriting right

At Melotti Media Copywriting, we believe we are different... because we are different.

Because when your business succeeds, so does ours - and that’s a really nice thought!

Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business’ success. 

Achieve the results your business deserves with content copywriting services by Melotti Media.

What's it like working with Melotti Media?

We believe we are different. Because we are!

Let's Chat. We'd love to!

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