Let's explain Sales Core Messaging© development
Here’s how we craft the right sales methodology and sales messaging guidelines that empower your Sales Team to close more deals for your business!
So, you're considering a
SALES CORE MESSAGING DOCUMENT©
with Melotti Media
You’re making an excellent choice!
This is something we specialise in.
We’ve helped so many brands come up with consistent sales messaging and on-brand direction to refine their sales process.
This is all about giving your Sales Team the confidence to communicate well with prospects and make more sales.
The Sales Core Messaging Document© is the complete sales playbook your sales team need to succeed – from initial touch points all the way to conversion.
Your Sales Force must be equipped with an on-brand and well-defined sales approach around key messages that resonate with your business’ prospects.
A Sales Core Messaging Document is the answer you’re looking for, providing clear and consistent communication throughout the whole sales funnel!
As a sales communications guideline, this document supports your Sales Team with sales methodology and messaging that effectively converts a person from an interested lead into a paying customer (and beyond).
First: what IS a Sales Core Messaging Document© ?
Our Sales Core Messaging Document provides the building-block messages and approach your Sales Team needs to get across to your target audiences.
It defines the essential messaging and key considerations for every step of the sales funnel, making it easier for your Sales Team to communicate the value your brand offers, manage relevant objections and entice prospects to act.
Think of the sales core messaging as a comprehensive sales comms framework that strengthens your team’s sales foundations and improves the overall sales journey.
Chris will explain this more in this video.
Here's a quick breakdown of what's included:
Swipe RIGHT through each of the slides!
Second: how do you USE your Sales Core Messaging Document© ?
Our Sales Core Messaging document is not designed to be a full script of every possible scenario your Sales Team will encounter, however, it organises what your team should be saying throughout the sales funnel so that they can drive more people toward a successful sale.
This Sales Core Messaging articulates your brand’s key messages around the interests and preferred communication style of each specific customer persona. It also integrates your business’ overarching value proposition as well as key differentiators in your Sales approach to capture attention, gain trust and drive more conversions.
The use is limited only by your imagination.
Watch Chris’ video to learn more!
See our Sales Core Messaging Document© in real action with a client example!
Hear from Two Giraffes
Their first-hand experience using Melotti Media’s Sales Core Messaging Document.
Hear From A Client
“Chris and the team at Melotti Media collaborated with us to develop and refine our message, allowing us to effectively communicate with multiple audiences. It wasn’t just the copywriting services, but also the marketing strategy, guidance and advice that we found incredibly valuable during an important transformation of our business. We’re grateful to have Chris by our side.”
Nathan Simpson – National Sales Manager at Real Flow Finance
Ready to take your sales messaging to the next level?
Choose your package below!
Bronze
Core Messaging
1 persona
-
Your sales communication direction and messaging guidelines
-
60-minute strategy session to discuss your sales messaging
-
Core Messaging Document to use across all of your sales content and marketing:
◉ SPECIFIC CUSTOMER TYPE
✓ Specific Customer Persona
◉ SALES FOUNDATION
✓ Overarching Value Proposition
✓ Your Key Differentiators
✓ Tone Of Voice
✓ Sales Communication Guidelines
✓ Sales Approach
◉ SALES JOURNEY
✓ Initial Contact
✓ Qualify Prospects
✓ Display Value and Educate
✓ Present Offer
✓ Handle Objections
✓ Close / Ask for the Sale
✓ Addressing Buyer’s Remorse -
2 rounds of on-brief changes
-
Silver
Core Messaging
2 personas
-
Your sales communication direction and messaging guidelines
-
60-minute strategy session to discuss your sales messaging
-
Core Messaging Document to use across all of your sales content and marketing:
◉ SPECIFIC CUSTOMER TYPE
✓ Specific Customer Persona 1
✓ Specific Customer Persona 2
◉ SALES FOUNDATION
(Persona 1 & 2)
✓ Overarching Value Proposition
✓ Your Key Differentiators
✓ Tone Of Voice
✓ Sales Communication Guidelines
✓ Sales Approach
◉ SALES JOURNEY
(Persona 1 & 2)
✓ Initial Contact
✓ Qualify Prospects
✓ Display Value and Educate
✓ Present Offer
✓ Handle Objections
✓ Close / Ask for the Sale
✓ Addressing Buyer’s Remorse -
2 rounds of on-brief changes
-
Gold
Core Messaging
3 personas
-
Your sales communication direction and messaging guidelines
-
60-minute strategy session to discuss your sales messaging
-
Core Messaging Document to use across all of your sales content and marketing:
◉ SPECIFIC CUSTOMER TYPE
✓ Specific Customer Persona 1
✓ Specific Customer Persona 2
✓ Specific Customer Persona 3
◉ SALES FOUNDATION
(Persona 1, 2 & 3)
✓ Overarching Value Proposition
✓ Your Key Differentiators
✓ Tone Of Voice
✓ Sales Communication Guidelines
✓ Sales Approach
◉ SALES JOURNEY
(Persona 1, 2 & 3)
✓ Initial Contact
✓ Qualify Prospects
✓ Display Value and Educate
✓ Present Offer
✓ Handle Objections
✓ Close / Ask for the Sale
✓ Addressing Buyer’s Remorse -
2 rounds of on-brief changes
-
Achieve the results your business deserves with sales messaging services by Melotti Media.
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