Real Estate Copywriting
Do you need effective copy to reach property buyers and sellers?
Real Estate buyers, vendors, landlords and tenants all look for specific information when they are in the market, and the right content will attract them to your Real Estate Agency's services.
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This means you need to be producing content that engages, interests and excites them, while making you the 'go to' property agent in your local suburb.
Copywriting is a way to unlock this potential and create valuable relationships with them so that they will remember you. So, let me help you succeed with quality Real Estate copywriting, available Australia-wide. |
What is Real Estate Copywriting?
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Quite simply - Real Estate Copywriting is using the written word professionally to communicate with your customers about everything related to property and the property market.
It's often assumed that this just means property descriptions online, however there's so much more than this if you're a savvy real estate agent. If you want to be successful in your local territory, there's a lot more scope to consider when it comes to reaching your audience that real estate copywriting can help you with. This includes your agency's website and estate agent pages, biographies, brochures, pamphlets, social media posts, events, newsletters, PR, articles and blogs, all the way down to property copywriting. Property is always going to be a significant transaction for your customer, whether they're buying or selling, renting or leasing. This means that they're not going in unprepared! They are actively researching plenty of information, answers, guidance and content. No one makes real estate decisions on a whim. A real estate agency who can offer current and potential clients more value is the one who wins. You must ensure that you have well-written material for them to find so that they feel well-informed by you (and not your competing real estate agencies). Copywriting for Real Estate is your answer. |
Why do you need real estate copywriting?
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Australians are obsessed with real estate - and it's no surprise! Owning property is the great Aussie dream and we have the opportunity to make this a reality.
However, if you're in the real estate business, you will know that ALL of your customers have a huge appetite for content. They will scour the internet looking for information to educate them on interest rates, expected prices, marketing fees, how to prepare their home and much, much more. This is where your real estate agency can lead and take charge. With well-written quality copywriting, you can produce blogs and articles that make you a key opinion leader in your field, shoot videos that educate and inspire, create a website that people actually want to visit, and more. This all starts with strong real estate copy. Professional real estate copywriting sets you apart and helps you earn genuine trust with people. Vendors and investors especially are looking for strong connections with their real estate agent, and the right set of content marketing can help you achieve this. Want some Real Estate Copywriting tips? Click on the blog link, Why Real Estate Agents need copywriting and content, below. |
What are the benefits of real estate copywriting?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a copywriter help you with real estate copywriting?
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An Australian real estate copywriter can help you plan, produce and amplify your content to help you get noticed in a very cluttered real estate industry.
Sure, you know you need real estate content and everyone can write, however ask yourself: is copywriting the best use of your time? Or, are you confident enough that your writing will get people's attention and engage them? Your customers will get a bad impression if your content is poor or has spelling mistakes in it. After all, who wants to sell or invest with an agent who makes errors in their content? Especially when there are so many other agents in the market. A professional property and real estate copywriter like Christopher Melotti from Melotti Media can help take care of this for you, whether you're in Sydney, Melbourne, Queensland or Australia-wide. This is because he has years of experience working in the property industry himself. Combine this with being a qualified marketer, and you've found the real estate copywriter with the right solution for your needs. A marketing copywriter can help you earn people's trust and inspire them to take favourable action. This is how a property copywriter can help you with the writing side of your real estate content marketing. Your business will benefit from some fresh material and it will definitely make a difference in the long run. |
How can Melotti Media help you?
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To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs! For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. We can sharpen your words to achieve your goals, today! |
Why Real Estate Agents Need Copywriting And Content
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If you're a Real Estate professional, you know the importance of demonstrating value to your potential clients to prove that you're the right person to sell, buy, or lease their most important (and largest) asset. However, did you know that copywriting and content marketing can help you offer them additional value 24/7, expand your exposure and make you a leader in your local community? Here's how. |
Ok, you're interested. What happens next?
Fantastic!
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
What my clients say
Marc Fattore - General Manager at Luxland Property Investments
"Having worked along side Chris with Luxland properties, he brought an immense amount of value to the table and changed the marketing direction that was currently being undertaken to something even more incredible.
Always adding high value whether you're a client or not – Christopher Melotti is someone you need to work with at least once within your business or personal career, period."
"Having worked along side Chris with Luxland properties, he brought an immense amount of value to the table and changed the marketing direction that was currently being undertaken to something even more incredible.
Always adding high value whether you're a client or not – Christopher Melotti is someone you need to work with at least once within your business or personal career, period."
Get in touch and discover better copywriting for you
Why choose Melotti Media?
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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