Printed Collateral Copywriting
Copywriting with Ink and Paper
Do you have a mail-out or collateral that needs the right messages?
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Are you looking to produce printed documents?
Print is still alive and very effective in grabbing the attention of your customers - but it needs really well-written copy to spark interest and deliver the best results. Let me help you create printed material with compelling copy that gets results. |
Ask yourself three questions:
Is your content engaging your customers?
Do you have the optimal marketing strategy?
Are your words achieving your goals?
If you didn't answer 'YES' to any of these, it's time to contact Melotti Media.
Do you have the optimal marketing strategy?
Are your words achieving your goals?
If you didn't answer 'YES' to any of these, it's time to contact Melotti Media.
What is Printed Collateral Copywriting?
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Printed collateral is exactly what it sounds like! Printed marketing materials.
These include booklets, brochures, pamphlets, stationery, posters, flyers, signs and signage, boards, sales support and so on. They are all used to endorse the products and services your business offers through a tangible piece printed onto paper, and can be used in sales meetings, conferences, at stands and trade shows. Print is still an effective form of marketing, despite the electronic age. Branded collateral always needs a well thought out message that supports the brand in a clever and succinct way. They also need to have unique, thoughtful and creative copy which conveys this message quickly to your audience. A print copywriter can help you get this right. It takes some time to consider the needs of your existing clients and potential customer to then choose your collateral and content accordingly. The goal here is to make your customers feel appreciated on a personal (and tangible) level. This requires creativeness, wordplay and expert writing skills from a copywriter like Christopher Melotti from Melotti Media, who can write the printed advert for you! |
Why does your business need Printed Collateral Copywriting?
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Print collateral builds and strengthens relationships with customers. It shows that you have gone out of your way to spend time and money on something that you plan to give away for free.
Additionally, due to all the electronic spam people receive today, many appreciate the feel of print and paper in their hands as a refreshing change. But you will only drive results with well-written copy from a print copywriter who can get the message perfect for the maximum impact. Quality print collateral can help establish your business’ credibility and solidify your brand image, no matter what size you are. |
What are the benefits of Printed Copywriting?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a copywriter help you with your printed material?
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Communicating your message via different forms of printed marketing collateral continues to exist and have an impact, even today. Truth be told, a diverse marketing strategy still utilises some traditional means which includes a printed component.
A professional copywriter can help you give your brand a strong voice and grab their attention via printed copy. |
How can Melotti Media help you?
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To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs! For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. |
The Great Debate: Digital Vs Traditional Marketing
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This is the topical discussion being held across every industry and every market around the world, in all boardrooms and strategy meetings: digital vs traditional marketing.
Where do we spend our precious budget to get the most cut through to engage our audiences and achieve our organisational goals? So, it’s finally time to analyse both sides and get to the bottom of this debate. |
Ok, you're interested. What happens next?
Fantastic!
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me
What my clients say
Jacquelene Symond - Marketing Manager at the Australian Marketing Institute
"Christopher from Melotti Media is more than a Copywriter- he also comes with a Marketing and Business background, meaning that he offers a lot of extra value to all projects and spends the time to get the best results. But it's more than that; he really cares about his clients, and steps up in difficult situations, working hard to accommodate as needed."
"Christopher from Melotti Media is more than a Copywriter- he also comes with a Marketing and Business background, meaning that he offers a lot of extra value to all projects and spends the time to get the best results. But it's more than that; he really cares about his clients, and steps up in difficult situations, working hard to accommodate as needed."
Get in touch and discover better copywriting for you
Why choose Melotti Media?
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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