Press Release and Data Privacy Copy
Copywriting which Notifies and Informs.
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Does your business need to make announcements?
Are you working on your NDB Privacy Scheme compliance? Or Europe's General Data Protection Regulation (GDPR)? Businesses always have a need to communicate with a wider audience at some point, and this copy needs to be carefully written. Let me help you craft the right copy to get the right message out to the right audience. |
Ask yourself three questions:
Is your content engaging your customers?
Do you have the optimal marketing strategy?
Are your words achieving your goals?
If you didn't answer 'YES' to any of these, it's time to contact Melotti Media.
Do you have the optimal marketing strategy?
Are your words achieving your goals?
If you didn't answer 'YES' to any of these, it's time to contact Melotti Media.
What is Press Release and Data Privacy Copy?
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Every business – both large and small – will at some point need to get an official message out to the public, either via an official channel or social media.
Press releases are an influential and cost-effective tool to get media attention for your company. However, due to the official nature of such a release, it needs to be clear and succinct. Press releases expose your brand and products to new prospects and reaffirm your presence to existing customers. Best of all, they keep your business’ name at the top of people’s minds. Sometimes, the message you need to release may be a very important update, such as a privacy data breach. With all new laws being released, including the GDPR and the Australian NDB Scheme, there are certain obligations to abide by. In today’s world, data is collected and stored by most organisations transmitted and should the worst unfortunately happen and a security breach occur, your business needs to be ready with the right press release copy to communicate to the public and your customers. On the assumption that there is a data breach in the future, a notification between is required, which is where a data breach copywriter can help you. Selling a good story for your PR and composing notifications are needed by all businesses. A professional writer like Christopher Melotti from Melotti Media can be a great help. |
Why does your business need Press Release and Data Privacy Copy?
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Press releases in general, are effective communication pieces which need to be crafted correctly, regardless of a business’ size, profit margins, profile and industry.
However, a press release is not just for exposing your business to increase its sales potential or provide a general piece of information. It can be also effective when there is a Data Privacy concern. You can use PR copywriting to notify those parties who are affected, and suggest remedies to help them. Your business will look better, from a public standpoint, if you act quickly and effectively, should a situation like this occur. A professional copywriter who can do both Press Release and Data Privacy breach copywriting will serve as a strong partner for your business. A well-written Press Release script is what you need rather than scrambling around, not knowing what to do. |
What are the benefits of Press Release and Data Privacy Copy?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a copywriter help you with Press Release Copy?
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A press release is highly public and goes onto a permanent record for everyone to see and remember for years to come. It can be very exposing for a business, especially if the topic is not a positive one, like in the occasion of a data breach.
A Press Release Copywriter can help your team craft the perfect message to ensure all bases are covered and that the communication is wholesome, comprehensive and polished. A second set of professional eyes can also help you get the press release copy perfect, as this content will be highly viewed and scrutinized. Don’t risk your press release and the potential damage it could do to your business. Speak to a professional PR copywriter who can help you and your team craft the right message for the right circumstance. |
How can Melotti Media help you?
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To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs! For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. |
Why Is Everyone Updating Their Privacy Policies?
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Data, data, data- it’s the currency of business and a precious commodity for everyone.
Why? Because it provides organisations with information about their customers and the market, and allows them to direct Marketing campaigns toward meeting their needs. While data collection and statistical analysis have been around for decades, it was far more general in the past. For example, Market researchers would conduct focus groups and analyse purchasing trends to predict cycles and patterns and make strategic decisions accordingly. It was very top-line and many assumptions had to be made for the data to be useful. |
Ok, you're interested. What happens next?
Fantastic!
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
What my clients say
Sini Rajeeve - Marketing Coordinator at MESHED Group
"It was an absolute pleasure working with Chris. I just finished working on the first copy writing project with him. Chris listened to what we wanted, and then delivered it, quickly and accurately. He took the time to really get beneath the skin of our business and produced some fantastic copy with just the right tone as we wanted. We are very happy with his services and look forward to working with him again. Highly recommended copywriter!"
"It was an absolute pleasure working with Chris. I just finished working on the first copy writing project with him. Chris listened to what we wanted, and then delivered it, quickly and accurately. He took the time to really get beneath the skin of our business and produced some fantastic copy with just the right tone as we wanted. We are very happy with his services and look forward to working with him again. Highly recommended copywriter!"
Get in touch and discover better copywriting for you
Why choose Melotti Media?
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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Melotti Media Copywriting
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