The Message Marketing Podcast
(formerly called "The Copywriting Pod")
Want to learn about marketing, copywriting and business?
Let your ears do the learning!
Join professional and award-winning content copywriter, Christopher Melotti, from Melotti Media, as he discusses fresh and interesting topics about marketing, content creation, copywriting and business practise in general.
You're guaranteed to find interesting information and valuable insights to help your business grow - and it's all free!
Have a listen to the free Melotti Media podcast episodes, below.
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The Message Marketing Podcast Episodes
Episode 62 - 9 Things To Include In Your Content Marketing Strategy
A solid content marketing strategy allows you to correctly manage your written, visual and downloadable content, so that they’ll earn excellent results. So, don’t let the lack of clear content plans hinder you from achieving long-term growth for your business. In this podcast episode, Chris compiled a list of the necessary items to address in your content marketing plan this 2021.
Episode 61 – How Poor Content Flow Is Costing You Readers
Poor content flow causes a lot of problems - but most businesses don't know they're even doing it. So, listen to this podcast episode to avoid "Kanye"-ing your content. Here's all you need to know.
Episode 60 - 5 Ways Message Marketing Gets You Way Ahead Of Competitors
Do you want to stand out, be known and make a big impact? It's all about crafting the right message. People want, desire and crave things that are relevant to them. If you’re relevant, they care. So, here's how the practise of message marketing will help you build a strong foundation of communication.
Episode 59 – 7 Content Marketing Tips For Success in 2021
Coming into 2021, how do you plan to leverage Content Marketing to ramp up your business? The business landscape is constantly evolving, people have growing needs and trends are continuously changing – so, it’s so crucial to review your content marketing strategy and find better ways to improve it. To help, listen to this podcast episode where Chris shares some tips to get your content marketing ready.
Episode 58 – How Storytelling In Marketing Has Changed
Brands love telling stories and they play a big part of content marketing. But the customer is changing and that means the whole game is. So, it’s time to adapt or get ignored. Listen to this podcast episode to learn more about the evolving marketing story arc - or more importantly, how to adapt.
Episode 57 – 7 Common Situations When To Use A Freelance Copywriter
Outsourcing: it’s not about why you need them, but when you need them to help you. Yes, you can clean your office, do your books, sell your home or devise a marketing strategy, but there may be times or valid reasons where you don’t want to do these things. It works the same with copywriting. If you find yourself saying “I don’t want to write the copy myself”, that’s when you need to hire a copywriter. To learn more, here are 7 daily business scenarios that you’ll encounter as the perfect reasons to consider the services of a copywriter. Have you experienced any of these?
Special Episode - Marketing in 2021: 8 Marketing Trends To Consider In The New Year
Is your business ready for 2021? Plan ahead and use marketing to kick-start the coming year! Here are the upcoming marketing trends you need to know. Listen to this panel discussion as Chris, Arielle, Kristin and Mike (known as the 4Marketers) share their practical ideas to spark creativity and provide real suggestions to consider when devising your Marketing Plan for 2021.
Episode 56 – 5 Signs Your Business’ Website May Need Rewriting
Your website makes up the majority of your brand's digital presence and is a place where people often decide if you can be trusted with their needs. For these reasons, a website has become absolutely crucial now for every business. To help you make sure your website is providing the best customer experience, Chris explains the 5 signs that show when your website needs attention.
Special Episode - How marketing is evolving together with real estate
Real estate continues to change and grow as an industry - and alongside it, marketing does too. The smart agent observes these trends and utilises both to get the best results for themselves and their clients. In this panel discussion, Christopher Melotti, Kristin Hancock, Arielle Bowers and Mike Sandys (known as the 4Marketers), had the honour of talking real estate marketing with the legendary Lee Woodward from Realtair Academy to discuss the changing landscape of marketing, how agents can utilise every opportunity and what’s on the horizon to look out for.
Episode 55 - How Content Marketing Works
What is content marketing and how does it work? Content marketing is a powerful but often misunderstood marketing practise. There are a lot of common content marketing FAQs that Chris gets asked every day by clients. So, to help, listen to this podcast episode where Chris answers all the content marketing FAQs to help you get the best results and get started.
Special Episode - Why content marketing is important for every business
What’s the impact of content marketing on your brand? How important is it to write quality content? In this episode, Chris and Ishani Nigam from My First Step Ever share their experiences, challenges and winning tips about making quality content and the impact it has on your business’ growth.
Episode 54 - Does blogging get results?
Blogging is an important part of content marketing. But does it get results and earn an ROI? As copywriters, we are often asked if having a blog for a business is worth it. Our answer is an absolutely resounding YES, but there are a lot of factors to consider to make it work. To learn more, listen to Chris as he discusses more about business blogging and how it can achieve results.
Special Episode - Bite-Sized Branding: How Copywriting Is Crucial
Do you know what your customers are looking for? Or how you can get their attention and keep them interested? It’s all about communication and communicating well! This is where quality copywriting comes into the picture. Listen to this quick discussion with business marketers, Chris, Bernard and Grant to learn some key insights into how important copywriting is when it comes to everything from advertising and headlines, to web copy and beyond.
Episode 53 - 5 Roles Copywriting Plays In Building Your Online Presence
People are hunting for value, entertainment and information on the internet every minute. But how do you make your brand “good online bait” for your audience to hunt? The answer is to make your content nice and juicy to attract their attention and be great prey. To learn more about how copywriting can make all the difference, listen to Chris as he explains the 5 roles copywriting plays in building your online presence and why you need to implement it yourself.
Episode 52 - How To Prolong The Strength Of Your Content In 7 Ways
Content marketing works when two principles are applied: (1) quality over quantity and (2) always be providing value. But once your content is there, it now becomes all about extending its shelf life. You want effective content that lasts the distance. To learn more, listen to this podcast episode as Chris explains how you can prolong the strength of your content marketing to get better results with less effort.
Episode 51 - 6 Ways To Make Your Web Pages Search Friendly Using SEO Copywriting
People rely mostly on search engines when they need answers to their questions – and this is a great opportunity for businesses to be found. But, do search engines point their search results to you? To help you get on top of this, listen to this podcast episode as Chris shares his expertise on how to get search engines to choose you over others.
Special Episode - Getting Recruitment Copywriting Right
Are you a recruiter who wants to improve your copywriting skills to write effective ads which boost your ROI? Listen to this podcast episode where Christopher Melotti and Ez Khan from Spencer Lane shared their knowledge and expertise to help you write the right copy for your recruitment adverts.
Episode 50 - 7 Pitfalls Of Content Marketing And How To Avoid Them
Content marketing is not as simple as it seems. It requires time, effort and expertise. But once you’ve done it right, it will allow your business to become relevant in people’s lives – and that’s a very powerful approach. To help ensure you're on the right track, listen to this Podcast episode as Chris explains a few common pitfalls to avoid.
Episode 49 - 9 Types Of Content You Need For Content Marketing
Content marketing is essential for businesses today because it is powerfully effective. But, do you know what types of content you need to produce for your content marketing, how it works and what each type of content offers? Content marketing works well when you build an entire suite of options around your customer's interests. Listen to this podcast episode where Chris from Melotti Media discusses the types of content you need for successful content marketing.
Episode 48 - 10 Steps to Developing Marketing Strategies
Marketing isn’t a simple business function anymore – it’s everything your business does today, from phone calls and customer service, to messaging and advertising. These marketing strategies have a significant impact on overall brand growth and public-facing progress. But, how do you actually develop a Marketing Strategy of your own? How do you put a Marketing Strategy into action? Here are 10 steps to help you create effective Marketing Strategies.
Special Episode: The Power of Copy - Adam Scougall interviews Christopher Melotti about copywriting
In this interview, Christopher Melotti and Interior Designer guru, Adam Scougall discuss the fundamentals, tips and tricks about unlocking the power of copywriting. Listen to this special episode to learn all about copywriting and why quality copy is crucial.
Episode 47 - 11 Ways To Craft Marketing Emails That Convert
Email marketing is a fantastic nurturing tool and your emails have a greater probability of being seen than the ads you post on social media or the blogs you upload on your website. But how do you create an email that builds trust and encourages people to view your products and services as valuable solutions to their pain points? - Chris knows the secret! Listen to this podcast episode to learn how.
Panel Discussion - Marketing for Professional Business Services
Are you a professional services business? Most competitors unfortunately all look alike which leaves customers thinking you’re all the same. So, how can you stand out and differentiate your brand amongst the rest? In this panel discussion, four highly-experienced marketing professionals share their advice, tips and tricks on how your professional services brand can get noticed. Don't miss this opportunity to learn the importance of utilising marketing to promote your professional service business.
Episode 46 - 3 Tips To Improve Your Website
All businesses must have a website today – it’s no longer an option, because it’s the only true platform fighting for your business in the vast online landscape. But just having a website is not enough. It's essential to have a great copy and design to hold your audiences’ attention, keep them engaged and lead them to convert. To help optimise your online presence, listen to this podcast episode as Chris shares his three simple tips to improve your website.
Episode 45 - What Are The 8 Stages Of The Customer Content Journey
With every purchase comes a customer journey that is made up of 8 steps. Each involves a different set of behaviours, and it’s important to meet your client’s specific needs throughout their whole journey. So, how do you provide value at every stage to transition your potential leads into advocates? Listen to this podcast episode as Chris discuss each stage and the content your brand should be creating to drive people along their own customer journey.
Episode 44 - 7 Myths Of Copywriting That You Can’t Afford To Believe
Everyone can write, but the reality is, a professional copywriter requires a specific skill set, experience and training to get the best results. So, if you want quality copy that earns ROI, then you need a quality copywriter. In this podcast episode, Chris will dispel the 7 common copywriting misconceptions for both clients and copywriters.
Episode 43 - 8 Things You Shouldn't Do When Creating Marketing Messages
A marketing message is an essential element of your business’ marketing that uses words to capture people’s attention and motivate them to take up your call to action, converting them into paying customers. But generating responses from your marketing messages requires a deep understanding of your audience, sharp marketing skills and an aptitude for writing. To help you create ideal marketing messages, Chris will explain the mistakes you need to avoid.
Episode 42 - Why is inbound marketing relevant?
To capture your target audience’s attention, you need to cut through the clutter of overload and provide relevant value that will separate your business from everybody else. Optimising inbound marketing can present great opportunities to engage your audience, attract their interest and earn their trust. In this podcast episode, Chris will tell you everything you need to know about inbound marketing and its importance in your business' quest towards success.
Episode 41 - What to do if your marketing goes wrong
As marketers, we do everything possible to execute marketing campaigns that produce phenomenal results. However, marketing isn’t a precise science – there are so many factors involved and, despite our best efforts, sometimes things don’t always pan out as well as we'd hoped. So, what should you do when this happens? In this podcast episode, Chris will explain his tips and tricks on what to do if your marketing goes wrong.
Episode 40 - Are you trusting your customer too much?
Your customers are a wealth of knowledge and can offer a lot of insight into how to best reach them. But in today’s digitally surging and rapidly changing environment, does your customer even know what they want? Can they even tell you? In this podcast episode, Chris will help you understand your customers more.
Panel discussion - Marketing after COVID-19: How to kickstart your customer connection
Join Christopher Melotti and three other Marketing professionals for this panel session where they discuss their 7 tips on how to use marketing in the post COVID era.
Episode 39 - 10 Ways To Reclaim 2020 For Your Business
We’re now entering the post-COVID era and the new norm – and it’s time to take action, rather than succumb. Melotti Media wants to rise, and we want everyone to rise with us! So, to guide you towards salvaging 2020 for your business, Chris will share his 10 suggestions about how to reclaim 2020 in the post-COVID era.
Episode 38 - 5 Marketing Tips To Do Post-COVID
Our local curve is flattening and as things start to ease, now is the time to ensure a strong come back with your marketing after COVID-19. To position your marketing effectively, your brand should adjust in response to the shift in searches, competitors and customer behaviour. To help you, Chris from Melotti Media will take you through his 5 marketing tips you should be doing during the post-COVID era.
Episode 37 - How Content Marketing Helps Your Business Make Sales
If you want to attract more customers, provide answers to their questions and nurture lasting relationships in order to convert them, content marketing is the key. To guide you, here are ways content marketing helps your business make sales.
Special Episode - We've changed to The Message Marketing Pod!
At Melotti Media, we believe in evolution! As service providers, Melotti Media has always provided far more than just copywriting services and we've rebranded to reflect this. However, one thing that won't change is the quality of content you will still get in every episode. Watch out for more valuable snapshots about business marketing and copywriting services. Welcome to: The Message Marketing Pod!
Episode 36 - 7 Content Types To Add To Your Marketing Mix
What types of content should I be creating? Why should I mix up my content? These are great questions that many people ask. So, we decided to share what we use for our brand, Melotti Media. Here are the 7 types of content themes you should be including in your content marketing mix.
Episode 35 - 7 Tips For Writing Effective Landing Page Copy
A landing page offers people a very quick way to obtain valuable information using a highly tailored message, while also providing your business with customer details. If done well, landing pages convert your visitors into leads and paying customers. In this podcast episode, Chris will share our 7 useful tips in writing effective landing page copy to help you.
Episode 34 - 6 Predictions For Businesses After the Coronavirus
What will be left in the wake of COVID-19 for businesses? What about in a couple of months? A year? In this podcast episode, Chris will share his predictions about the post-COVID era to help you adapt your marketing strategy.
Episode 33 - How to Pivot Your Business To Adapt to COVID-19
We all know this pandemic is affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too. So, in difficult times, how do we survive? Here are our 5 tips on how to get inspired to shift your business model to not only survive but come out stronger during this unprecedented time.
Episode 32 - How to Build Your Brand With Storytelling Content
Storytelling conveys messages in interesting and humanistic ways. It’s more than just providing facts – it creates value by connecting deeply with the audience’s emotions and personal experiences. Here’s our tips on how to use storytelling copywriting as a powerful tool to build and strengthen your brand in the hearts and minds of your audience.
Episode 31 - COVID 19 Isolation - Why content is more important than ever right now
People are getting isolated and staying indoors – but that doesn’t mean your business should be distancing itself, too. Social distancing will continue to push media consumption habits 60% higher than normal. Which means people are looking for news, features and content to get informed and be entertained during this time of crisis. For marketers and advertisers, this is a chance to stand out and lead the conversation.
Episode 30 - Business Marketing Strategies to Manage the Coronavirus Downtime.
Everything has slowed down due to the Coronavirus or COVID-19, and this downtime may have you wondering what your business should do. Marketing is your answer. This environment offers a unique opportunity to evaluate and reinvent all of your marketing strategies. Listen to Chris' tips to keep ahead of COVID-19 and thrive.
Episode 29 - 5 Tips For Writing Effective Advertising Copy
The world of advertising is a dynamic, competitive and ever changing environment. Your customers today are demanding authentic and savvy content that not only informs but also entertains them. This makes it extra challenging to create powerful messages that resonate and allow your business to stand out. To survive, you need to craft effective advertising copy that will leave a powerful and lasting impact on your target audience. To help you, here are some tips from Christopher Melotti about how to write effective advertising copy.
Episode 28 - 7 Ways to Increase Engagement with your Content Marketing
When we create marketing content, we want our audience to respond. Low customer engagement means a poor use of your resources, lower brand recognition and lower leads. You may even cop backlash from clients, despite all the time and effort you've taken. All of these can be discouraging and damaging for your brand.
Episode 27: 5 Ways Your Business Can Survive The Coronavirus Outbreak
COVID-19 is spreading around the world and people are starting to panic - which is affecting all of our businesses. In this troubled time, communication is so incredibly important. As a professional Marketing Copywriter, here are Chris' 5 tips to business communication during the troubled times we have literally on our hands right now.
Episode 26: 8 Ways to Improve Your Brand's Appeal
Audiences are evolving and customer expectations are changing - this means brands should too.
Brands need to work harder today than ever before to pique interest and engage people - and we do this through appeal.
Listen to this episode of The Copywriting Blog to learn the 8 ways to boost your brand's appeal.
Brands need to work harder today than ever before to pique interest and engage people - and we do this through appeal.
Listen to this episode of The Copywriting Blog to learn the 8 ways to boost your brand's appeal.
Episode 25: 5 Questions A Good Copywriter Will Ask You
A copywriter should be asking you a lot of in depth questions to get the right outcome for you. This is also a way to determine whether the copywriter you hire is good or not. Here are the 5 questions that the right copywriter will ask before they begin.
Episode 24: How does copywriting work?
How does Copywriting work? This question is commonly asked by businesses of all sizes and industries who need marketing collateral to communicate with their desired audience. Creating written content is a very important part of marketing because it helps reach today's elusive customers. In this episode, Chris from Melotti Media explains all the tips and tricks you need to know about copywriting and how it works for your business.
Episode 23: Are you selling within your content
The reason why businesses produce content is to help general more sales. However, direct selling can really turn customers away. So, how do you find this balance in your content?
Episode 22: 5 reasons why your business should hire a freelance copywriter
Every business needs written content, from your website, to blogs, video scripts and much more. So, is a freelance copywriter your answer? In this episode, Chris helps you make the right decision.
Episode 21: How voice search is changing SEO?
Marketing is always changing and along with it, SEO practises. With Audio content and voice search trends on the rise, it’s important to know how to update your content to adapt and see results!
Episode 20: Is copywriting just words?
Is copywriting just fancy words? Or is it much more than this? In this episode, Chris explains the true value of copywriting and the potential it offers businesses.
Episode 19: Are copywriting courses worth it?
Are you looking to take a copywriting and content marketing class but not sure if it’s worth it or which to choose? Let’s discuss what you need to consider.
Episode 18: How much does a copywriter cost?
How much do you charge for copywriting? It’s the most common question a copywriter gets asked after “what does a copywriter do?” Here are the 5 factors to consider when getting a copywriting quote.
Episode 17: 7 ways to ensure your content is engaging, relevant and fresh
Content may be king, but engagement is queen. Content marketing is powerful but you need to offer value to you audience if you want to them to care. Here are 7 ways to improve your content.
Episode 16: 10 benefits of copywriting services
Are you confused about what a copywriter does and what benefits they offer your business? In this episode we answer the question “what does a copywriter do?” and discuss the benefits they offer your business.
Episode 15: 5 Ways to create captivating content
Businesses understand today the need for quality copywriting and excellent content to engage audiences. However, there are some fundamentals that seem to always get missed. In this Podcast episode, we talk about 5 tips to create ideal content that gets results.
Episode 14: How to survive when business is slow
Business naturally goes up and down, however that doesn’t stop us all from panicking every time a shift occurs. In this podcast episode, I’ll provide some comforting words of support (which we all need in these times) as well as some effective tactics to get you back on track.
Episode 13: Content: Quality over quantity
It’s an old rule, but still a good one that we all need to be mindful of. Content Marketing is about creating, publishing and executing – but quality should not come at the mercy of quality. Your audience will notice, and so will you! Let’s discuss how to keep you on track.
Episode 12: What is Interactive Content?
Content marketing is a very effective type of marketing, and while static content (that remains the same) is great, interactive content can take your marketing to a whole new level. In this episode, we discuss how allowing your audience to interact with content that changes with their input (such as quizzes and forms) can improve your engagement levels through personalisation.
Episode 11: Guide to Content Marketing Success
People are obsessed with content today! We’re watching videos, skimming blogs, reading eBooks, listening to Podcasts and so on – there’s never a dull moment in our constant craving for information and entertainment. So, how does your brand meet your audience’s growing demand while offering ongoing value? Through quality content marketing - here’s how!
Episode 10: Omnichannel Content Marketing
Your audiences aren’t confined to a single brand experience. They’re interacting with your brand in an ever-changing way. They meet you at all hours, in all places, with all their unique dimensions and traits, across multiple channels. This leaves marketers with the challenge of maintaining a consistent experience. Omnichannel marketing allows you to meet that challenge.
Episode 9: Why is Content Marketing Crucial for Business
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Episode 8: Is Brand Relevancy The New Brand Awareness
Brands identify the source or maker of a product. When a brand seeks a meaningful position through personal relevance and emotional importance, it starts by discovering what makes it potentially relevant and then focuses on evoking the emotions that will support, extend and highlight that relevance.
Episode 7: What is copywriting for a website
Your website is extremely important, because in the chaotic online superhighway, it’s the only digital asset you truly own and control. This means it must be a converting and informing platform that attracts people like a magnet. Here’s how copywriting helps you do just that.
Episode 6: Why is copywriting crucial in business
Copywriting plays a vital role in your business. Copywriting manipulates the relationship between your business and your audience through content. And for small and medium businesses, copywriting is crucial in determining the future of the business.
Episode 5: Why hire a copywriter - the 6 benefits
Businesses need to create content because your customers are demanding it. So, how do you keep up? A copywriter can craft quality content which meets this need, engages your audience and gets results. In this episode, we will discuss the 6 benefits of hiring a freelance copywriter to help your business.
Episode 4: What is copywriting in digital marketing?
Digital marketing is everywhere around us today, from adverts and websites, to social media, content, AI bots, voice search and much much more. So, how does copywriting fit it to this? Quite a lot, actually! In this episode, Christopher Melotti highlights the important role worlds play in the digital landscape.
Episode 3: How are Copywriting and Marketing related
Quality copywriting serves as the foundation for marketing and content creation today, which is why it’s so interrelated in execution and strategy. In this episode, Christopher Melotti discusses this relationship and how copywriting contributes to the end-goal of marketing: to offer value and drive profitable customer action.
Episode 2: What is Copywriting?
We're all heard of copywriting, but what actually is it? In this episode, we delve into the fundamentals of the practise of copywriting in business communication and how it gets results.
Episode 1: Welcome to the Copywriting Pod
Let's start our journey together! Welcome.