Feature Writing Services
Copywriting for Creative Journalism
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Today, your audience demands value from you, regardless of your industry, subject matter or topic.
While you may have endless expertise and boundless enthusiasm on a topic, you may be struggling to put it all into the right words to spark interest and get people to pay attention. I can help you convey your message and get your feature article out to your ideal audience through article copywriting to unlock true potential and create valuable engagement with people. Let's share your story with the world. |
What is Feature Writing Services?
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Feature article writing is different from traditional journalism, finding a middle ground between creative prose and business copywriting.
In this style of writing you get far more freedom – you can be very descriptive, creative and infuse your own personality into the writing that you do. It’s often just lumped in under the category of “articles” or “blogs”, but a feature can be a little more flexible and tends to be more of a human interest or opinion piece which gets published. Feature writing is often used to create an article for a specific topic of interest – something that everyone can connect or relate to. In a featured article or paper, you can explain, expand or analyse a topic within a niche. A good example would be something like ‘The latest trends we've observed over the last 12 months’, where a company would share their story about trends and observations they’ve noticed. Creating such an article shares your own opinion or experience in an informative and insightful manner. The reason it’s referred to as a feature is because these articles often “feature” in major publications, written by an external guest writer. It’s hard to juggle between managing your own business and giving out your own insights every now and then. Christopher Melotti from Melotti Media can always help you in creating such featured article content for your business. |
Why does your business need Feature Copywriting Services?
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Creating a feature article is one way to connect with customers on a deeper level.
It is often timely and relevant to your audience, and therefore offers more relatability. In a feature article, you can showcase a product, service, industry or topic to position yourself as the expert in that subject matter by sharing your expertise. You can also leverage your articles to become a strong KOL (Key Opinion Leader) in the marketplace and spur healthy discussions about topics that you're passionate about. But it all starts with getting a bit of help with the writing side, and that is where feature copywriting services comes in to help you. |
What are the benefits of Feature Copywriting?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a copywriter help you?
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While you may be an expert on a subject, it can often be hard to find the right words to connect with your audience and pique their interest. Copywriters like Christopher Melotti can help you craft the right angle and polish your article to make it flow and easy to read.
With their expertise, they can influence your audience and choose the right words to convey your intended message in an entertaining and educating way. Copywriters can also help you create relevant content regularly that can improve your organic reach and search traffic. |
How can Melotti Media help you?
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To engage your audience and achieve success today, you need quality copywriting. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your speech writing needs! For more information or to speak to a quality copywriter to get the results you deserve, contact me now at chris@melottimedia.com.au. I can sharpen your words to achieve your goals, today! |
What Is Copywriting?
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Every organisation much reach their audience, whoever they may be.
So, how do successful businesses do this? Through high-quality copywriting which captivates, informs and drives behaviour, of course! Copywriting is a very powerful Marketing tool that businesses use to offer people value, earn trust and nurture profitable relationships. But what is copywriting and how can it help your business communicate with your customers? |
Ok, you're interested. What happens next?
Fantastic!
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
What my clients say
Leanne Khor - Division Director of Operations at 2DataFish
"Responsive, reliable and takes pride in his work are words that best describe the experience of working with Chris. He went the extra mile to work with me in teasing out the important, hard-hitting points and as a result truly brought the copy to life. Besides that he is lovely to interact with, and i would not hesitate to work with him again. Highly recommend the person and the work."
"Responsive, reliable and takes pride in his work are words that best describe the experience of working with Chris. He went the extra mile to work with me in teasing out the important, hard-hitting points and as a result truly brought the copy to life. Besides that he is lovely to interact with, and i would not hesitate to work with him again. Highly recommend the person and the work."
Get in touch and discover better copywriting for you
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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Melotti Media Copywriting
Content Marketing & Copywriting that connects you with your customer
What are the business benefits?Why hire a copywriter?
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