Digital and Website Copywriting
Copywriting that gets Clicks.
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Is your website copy not compelling?
Is your bounce rate high because your digital content isn't keeping visitors on the page? With everyone online today, your website and digital copy is the most searched material of everything your business does, so it's important to have the perfect content, layout, information and SEO to attract visitors and turn them into customers. Let me help you make your online copy shine! |
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If you’ve got a business website, you’re always looking to increase your exposure.
You want people to pay attention to you, you want them to learn from you if you have advice to share with the world, and you want them to interact with your content. But it’s hard for users to feel connected to you if your online content strategy and web copy isn’t great. So now’s your chance to improve it, and be sure to have increased user retention and interactions from the people who read your content or want to buy from you. Use tips like the ones below to bring your business to the forefront of the internet, with some better content and a better schedule. |
What is Digital and Website Copywriting?
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Digital copywriting and online content have evolved exponentially over the last few years, shaped by search engines like Google, as well as an increasingly savvy population.
Your website is the most important part of your digital presence. It’s a hardworking multi-tasker, providing information to visitors, engaging with them, convincing them to take action and, all the while, raising brand awareness. It also must provide context and relevance to search engines. Digital online copywriting is incorporated into everything from the text on a webpage, to the scripts behind your videos, your social media posts, the strategy behind your rich digital content, the subject line of an email and everything in between. Writing for the digital market does not mean the traditional rules of writing need to be abandoned. By and large, the foundations remain the same. The key to boundless digital copywriting is to focus on producing lots of value-adding content for your audience. The bottom line is if you aren't creating content that answers your ideal customers' questions, wants and needs, then you're falling behind in modern day marketing. Christopher Melotti from Melotti Media can help you with your digital content and website copywriting needs. |
Why does your business need Digital content and Website Copywriting?
Your customers are always digitally interviewing you by searching for your business online. This means that your website is often the main point of contact a potential client has with your business.
What does it show them? What does it say? Is it providing them with a great user experience, or is it clunky and unhelpful? Is it fresh or out of date?
Are you providing them with a live chat, enquiry forms and an FAQ section? Does your digital content help them find the answers they need to guide them through their journey?
All of these elements form a general impression of your business and brand - and if your digital content and website are not great, you will lose traffic and potential leads.
Fresh and regular content updates written by a copywriter which include popular keywords and phrases help Google recognise active and useful websites to your improve your rank in the search results.
What does it show them? What does it say? Is it providing them with a great user experience, or is it clunky and unhelpful? Is it fresh or out of date?
Are you providing them with a live chat, enquiry forms and an FAQ section? Does your digital content help them find the answers they need to guide them through their journey?
All of these elements form a general impression of your business and brand - and if your digital content and website are not great, you will lose traffic and potential leads.
Fresh and regular content updates written by a copywriter which include popular keywords and phrases help Google recognise active and useful websites to your improve your rank in the search results.
What are the benefits of Digital and Website Copywriting?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a copywriter help you with Digital and Website Copywriting?
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Your digital website content needs to be phenomenal to attract potential customers and retain current clients.
Digital copywriters specialise in analysing your audience’s needs and then writing high-quality text and materials in a user-friendly flow which sell the benefits of your product as effective solutions. This is placed on your website pages or blog to help convert them into paying customers. Having a digital website copywriter can take the burden off you, allowing you to tap into their expertise and experience to get the best result possible. It will also save you time and effort by allowing a professional copywriter to do what they do best to help your brand shine online. |
How can Melotti Media help you?
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To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs! For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. |
What Is Copywriting For A Website?
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Your business absolutely must be present online, and it must be making an impact there if you want to see success.
This comes mainly from your website. A website is made up of both copy and design; both of which should work together to create a valuable experience for your customer as they browse. So, what is copywriting for a website? |
Ok, you're interested. What happens next?
Fantastic!
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
What my clients say
Vivian Oppl - Marketing and Communications Manager at IVE Group
"Chris is incredibly passionate about helping his clients succeed. His enthusiasm is infectious and highly motivating. He is always available to talk through strategies and will give you any tools or advice to support. He regularly asks for feedback to ensure his content is getting cut-through plus will always provide honest and timely feedback. I know he is very busy, but I feel like he has all the time in the world to support me. I've never worked with someone who can turn work around as quickly as he can. He is a true partner to have by your side to help you succeed."
"Chris is incredibly passionate about helping his clients succeed. His enthusiasm is infectious and highly motivating. He is always available to talk through strategies and will give you any tools or advice to support. He regularly asks for feedback to ensure his content is getting cut-through plus will always provide honest and timely feedback. I know he is very busy, but I feel like he has all the time in the world to support me. I've never worked with someone who can turn work around as quickly as he can. He is a true partner to have by your side to help you succeed."
Get in touch and discover better copywriting for you
Why choose Melotti Media?
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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Melotti Media Copywriting
Content Marketing & Copywriting that connects you with your customer
What are the business benefits?
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Why hire a copywriter?
This free eBook gives you the 8 reasons why and the advantages that a copywriter offers you. To receive this free book, register your details below. No spam, junk or automation- only the book. |