Data Privacy Copywriting Services
Is your business ready for the Privacy Law changes?
With the introduction of the EU's GDPR (The General Data Protection Regulation) and Australia's NDBS (Notifiable Data Breaches Scheme), your business needs to be prepared.
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This means that you need to have a communication plan with copy templates written for Press Releases and customer notifications should the worst happen and a data breach unfortunately occur.
I can help your business with writing up the copy for notifications so you're prepared. |
What are Data Privacy Copywriting Services?
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Does your business collect customer details and store them?
Data privacy has become a very prominent subject today– one that businesses can’t ignore. Years of social media and collecting customer data for marketing campaigns have started to make the public concerned about their rights to privacy. This has also seen Governments step in to intercede, and in 2018, they did. Australia launched the Notifiable Data Breaches scheme (NDBS) and the EU established the General Data Protection Regulation (GDPR), to name two. As a quick summary, the Australian NDB scheme introduces a compulsory requirement for all businesses to publically notify each individual whose personal information is involved in a data breach which is likely to cause them serious harm. They must also notify the Australian Information Commissioner. These compulsory notifications have to make people aware of the breach, and recommend what every person should do in response, to minimise any risk to them. Often, data leaks like this are not intentional, and it can be a lack of understanding of both a business and its staff. However, this is not a reasonable defence and will cost your business should it ever occur. Most organisations hold personal data in some form or another on their networks, and if your business was to suffer from a cyber-attack or an accidental release of personal information, you are immediately required to notify your entire database of customers. In case there is a data breach, you need to write up a notification to both the involved individuals and the Commissioner, which is where a data breach copywriter can help you. Detailed and carefully composed notifications are needed - therefore a professional writer like Christopher Melotti from Melotti Media can be a great help. |
Why does your Business need Data Privacy Copywriting Services?
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If a breach was to occur, on top of everything else that your business will need to do to fix the issue, you must contact those involved and suggest steps to help them protect themselves.
The majority of these people will be your customers, so it’s obvious how serious the potential fallout could be after they get that notification from you! Not to mention the costs involved and the PR storm that may follow. A data breach copywriter can help you write the communications and help your business soften the impact through well-written and carefully scripted copy. Better still, it’s advisable to have a plan and some templates in place BEFORE anything ever happens. This way, if the worst should occur, you’re ready rather than scrambling around. |
What are the benefits of Data Privacy Copywriting Services?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a copywriter help you with Privacy Breach Copy?
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If the unfortunate situation of a data concern was to arise, your business needs to be prepared with a data breach communications plan, as well as the right PR content and personalised messages to go out to all of those who may be affected.
A data breaches copywriter like Christopher Melotti can prepare templates for your business to have ready, or help you during the situation to provide guidance and communications to your customers. To be compliant with the GDPR and the NDBS, we suggest: • Preparing a response plan in advance so that if the worst should happen, your business can efficiently respond. • Conducting regular training to bring your staff up-to-speed with these new requirements and the importance of data protection. • Hiring a copywriter who can help you with all of the communication pieces you require, which includes the suggested remedies affected customers should take, as required by the law. |
How can Melotti Media Copywriting help you?
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To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs! For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. I can sharpen your words to achieve your goals, today! |
Why Is Everyone Updating Their Privacy Policies?
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Data, data, data- it’s the currency of business and a precious commodity for everyone.
Why? Because it provides organisations with information about their customers and the market, and allows them to direct Marketing campaigns toward meeting their needs. While data collection and statistical analysis have been around for decades, it was far more general in the past. For example, Market researchers would conduct focus groups and analyse purchasing trends to predict cycles and patterns and make strategic decisions accordingly. It was very top-line and many assumptions had to be made for the data to be useful. |
Ok, you're interested. What happens next?
Fantastic!
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
What my clients say
Mark Fitzpatrick- Mortgage Broker
"From the moment you talk to Chris you feel very comfortable. His natural and authentic approach is a breath of fresh air. Highly knowledgeable and a true gentleman. Thanks so much Chris for all your help."
"From the moment you talk to Chris you feel very comfortable. His natural and authentic approach is a breath of fresh air. Highly knowledgeable and a true gentleman. Thanks so much Chris for all your help."
Get in touch and discover better copywriting for you
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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