Core Brand Message Development
Bringing your brand’s voice to life
So...
Are you confused about how your brand should communicate with your audience? |
Do you want to clearly establish your brand’s character to resonate with customers? |
Are you struggling to find the right tone of voice across all of your marketing channels? |
Do you want more direction around your brand’s personality and messaging? |
At Melotti Media, we solve all 4 of these for you.
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We make it super simple too. Think of us as your local marketing copywriters virtually next door. Let's set the scene here - read on. |
Give life to your brand’s words
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Does your brand need more personality?
Do you want to connect with customers? To establish a strong brand, it’s important that your tone of voice is consistent and delivers a clear message which resonates with your audience. A Core Brand Messaging document provides a reliable set of guidelines which act as a starting point for all of your marketing messages. It’s like a spiel of words around how your brand talks and the style in which it communicates. From your core messaging, you can conceptualise and formulate marketing campaigns and produce consistent content for your brand both today and into the future. People appreciate a robust brand they can connect with - and with clear messaging, you will have a solid guide to drive your brand in the right direction. When we develop your Core Branded Messages, we empower your business with strong messages and relevant concepts that reflect your brand’s true value. |
How your brand communicates is so important in gaining attention and building trust through relatability. |
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What is Core Brand Message Development?
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Almost all industries have saturated markets today, and this is something businesses struggle with endlessly. If you’re one of those businesses, you may be asking:
“How can my business stand out?” “How can I leave a lasting impression on the right people?” “Who is my brand?” A Core Brand Message document will help you. Developing a core brand messaging document allows you to address these marketing challenges – and much more. Having brand message guidelines allows you to understand your brand’s tone of voice and identity, helping you establish a brand that’s unique and easily recognised by your audience. It includes what the brand stands for, how it talks and its approach in providing value – all in succinct key messages that people care about. Great Core Brand Messaging will help shape excellent marketing strategies. To be successful with your marketing, you must have a solid understanding of who your brand is! Developing your brand messages is the best way to really define your brand. Christopher Melotti from Melotti Media has years of professional Marketing and Copywriting experience. He can listen to you and create bespoke key messages that fully embody what your business stands for in every word. |
Why does your business need Core Brand Message Development services?
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Brands that have a clear tone of voice are easily trusted and understood.
This makes people feel that they know the brand on a personal level. But how do you determine a suitable tone of voice for your brand? How do you establish the main marketing messages to communicate? This is where a Core Brand Message comes in. It serves as your guide on how your brand speaks and how it presents itself to an audience. A Core Brand Message written by a professional marketing copywriter with this expertise can take your business to the next level. A Core Brand document can answer the questions: “Who are you as a brand?” “What do you stand for?” “How do we connect with customers?” A Brand Message guidelines document provides a foundation for all of your marketing and branded content. Think of it as brand guidelines without the visual details. |
What are the Benefits of Core Brand Message Development?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a copywriter help you with Core Brand Message Development?
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A marketing copywriter can translate your brand’s vision into words that will resonate well with your audience. With our expertise, we can create marketing messages that will inspire your target customer with a unique tone and compelling idea.
When you collaborate with a quality copywriter, you can rest assured that your core brand messaging is in expert and experienced hands. At Melotti Media, we are not just copywriters, we are message marketers with professional marketing experience. With our background in marketing strategy, we are equipped to understand your business and successfully construct messages that are aligned with what gets positive results. |
How can Melotti Media help you?
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To engage your customer and achieve ongoing success today, you need quality copywriting to boost your brand’s core messaging. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing may not be your expertise. So, focus on what really matters, while we take care of all your copywriting and content marketing needs! For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. |
Why Your Brand Needs Core Messaging Guidelines
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In today’s marketing, consistency is key.
This certainly applies to the way your brand communicates through its messaging, style and tone of voice. I can’t make it any simpler than that. While you do need to vary up your types of content to keep things fresh and, yes, brands do evolve over time, it’s very important to have a consistent core message that forms a relatable identity. Here’s why your brand needs a core message and how to do develop your own. |
Ok, you're interested. What happens next?
Fantastic!
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
What my clients say
Grant Muldoon - Owner of Font and Swatch Pty Ltd
"Chris Melotti at Melotti Media is without doubt a 5 Star copywriter. His Message Marketing for any industry is top notch. He is easy to work with and just gets it first time every time. In my 30 years in the branding industry he is the best I have come across."
"Chris Melotti at Melotti Media is without doubt a 5 Star copywriter. His Message Marketing for any industry is top notch. He is easy to work with and just gets it first time every time. In my 30 years in the branding industry he is the best I have come across."
Get in touch and discover better copywriting for you
Why choose Melotti Media?
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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