Conference and Event Copywriting
Copywriting that attracts audiences and sells tickets
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Events are a highly effective marketing strategy for so many reasons, however in order for all of the hard work to pay off and be a success, you need to reach the right audience with a message that they just can't resist.
Without this, you may end up with an empty event - and no one wants this... ever! To get the results you deserve, you need to create effective event content through compelling copywriting in the form of websites, videos, information and conference collateral. Whether you're organising a trade show, exhibition, concert, presentation or conference, you need the right event copywriting to reach your ideal audience and compel them to attend. I can help you create event content that attracts the right people using the right channels, and encourages them to register and buy tickets. |
What is Event Copywriting?
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Event copywriting involves the writing of compelling content centred around effectively creating, promoting and selling an event, which appeals to the right audience, conveys all the information and inspires them to take part.
If you’re an Event Organiser, then you understand how important it is to attract the ideal people and convince them to register or buy tickets. Without the right message via the right copy, then you may not get the numbers you were hoping for. Professional event and conference copywriting can help your event succeed. Copywriting is much more than a bunch of words. It’s about using language to persuade; and this is absolutely crucial when it comes to your upcoming event. Whether you’re organising a tradeshow, exhibition, concert, presentation or a conference, you must be able to communicate the details effectively, from the “why should I attend?”, all the way to the itinerary, instructions, the ticket landing page, and much more. If writing for your own event isn’t your forte or you recognise that your time is best spent elsewhere, consider working with a professional event copywriter. Christopher Melotti has years of conference and event copywriting experience, and can give your event some pizazz to make it the place to be. |
Why does your business need Conference and Event Copywriting?
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To be successful, you need to get the word out about your event. However, your audience is bombarded with thousands of ads, messages and rival events every day. To make your messages cut through the noise and allow your event to stand out, you must choose your words wisely – whether it’s written, audible or video (or a combination of all three).
An event copywriter can write concise, powerful copy to create persuasive content which grabs an audience’s attention and inspires them to register and attend. Copywriters also increase efficiency and effectiveness by making communication between you and your target audience clear. With the help of meticulous and creative event copywriting, it will be a lot easier to convince your target audience to consider and join your event. |
What are the benefits of Conference and Event Copywriting?
INCREASE SALES
Quality content written by a copywriter can have a big impact on both your business' branding and sales success because it's professional, consistent, well-targeted and effective in influencing your audience and meeting their needs.
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DRIVE TRAFFIC
Your customers are forever digitally interviewing you by searching for your business online. This means that you need to present the best first impression with quality copywriting that makes a lasting impact amongst the noise.
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ENGAGE YOUR AUDIENCE
People are looking for content that piques their interest, answers their questions and nurtures genuine relationships. The right copywriting can entice them to learn more, which improves the value that your business offers them.
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GAIN AUTHORITY
Producing thought leadership content with quality copywriting sets you apart as a key opinion leader (KOL) within your industry and establishes your brand as the place to go for the latest information, relevant updates and answers.
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GATHER MORE LEADS
Strong copy that is SEO optimised and catered specifically for your audience attracts a greater number of people to your business, presenting more opportunities to raise brand awareness and reach more leads in multiple locations.
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STRENGTHEN BRANDS
Brands are powerful assets, however they don't attract customers without strong marketing, consistent messaging and excellent copy behind them to position them in the market. A quality copywriter can help you grow your brand.
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How does a Conference and Event Copywriter help you?
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Whether your organisation or event planning business specialises in weddings, business conferences, product launches or shows, a skilled copywriter can be your best resource for getting the word out and pulling the audience in.
You’re much too busy trying to organise the endless lists of tasks to do for your event, while also trying to ensure that your copy is perfect. An event and conference copywriter can help you. A copywriter can create invitations to send to guests, develop a timeline for activities, build the website, nurture attendees or even inject their creativity into the theme, title and design! A professional copywriter can also help you maximize the effectiveness of your marketing materials to ensure that your stand has everything you need to collect details and get the results you deserve. Christopher Melotti is an experienced event copywriter who can work locally or remotely to meet your event’s content needs and support your overall success. |
How can Melotti Media help you?
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To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs! For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au. I can sharpen your words to achieve your goals, today! |
What Content Do You Need For Events And Conferences?
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Conferences and events are big business today.
They span across every industry and are an effective marketing tool to communicate directly with customers in a very interactive way. But in order to have a successful event, you need an audience to both attend and love the experience. This means you need excellent event content which piques their interest, inspires them to buy a ticket, and leaves a lasting impression. Let's discuss how to create great content for your events and get those people in your doors. |
Ok, you're interested. What happens next?
Fantastic!
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
You're making a great decision. So, here's how we can work together.
Step 1
First, press the button below and make initial contact with me.
(Seriously, I would love to hear from you!)
Step 2
We chat either over the phone or email to discuss your project's needs.
I will send you a short brief form to fill out which helps scope out what you're after.
Step 3
Complete the brief and I'll ask you a few more questions to check my understanding.
As a marketing consultant, I will also provide my advice and expertise to help guide you.
Step 4
You will receive a quote which you can approve.
Once accepted - yey! The magic begins!
Step 5
I'll get to work, writing the first draft up.
Step 6
You will receive the first draft for a round of reviews and your feedback.
We discuss your edits and I also give my advice before we agree on the final round.
Step 7
The final copy with all agreed changes is delivered to you.
Final payment is to be made.
Bonus Step!
You're so very happy with my level of quality service.
We continue to chat for years to come (because I love my clients!)
Repeat business and spreading the word because you can trust me.
What my clients say
Brent Claremont - Senior Channel Consultant at HubSpot
"Chris has always been a leader! From his unique and successful national marketing campaigns to his 'outside of the box' thinking, Chris is one of the most exciting and successful marketing consultants and copywriters around. I refer many clients from Hubspot to him."
"Chris has always been a leader! From his unique and successful national marketing campaigns to his 'outside of the box' thinking, Chris is one of the most exciting and successful marketing consultants and copywriters around. I refer many clients from Hubspot to him."
Get in touch and discover better copywriting for you
Why choose Melotti Media?
We do Content Marketing and Copywriting Right
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At Melotti Media Copywriting, I believe we are different... because we are different.
It’s in the way we offer personalised service. It’s in the way you can rely on quality each and every time. It’s in the way we offer you great value and tailored solutions. It's even in the way we smile every day as we do what we love! But most of all, it’s in the way that we care about you. Because when your business succeeds, so does mine- and that’s a really nice thought! Christopher Melotti is a Sydney Copywriter, who can work locally or remotely to meet your content needs and support your business' success. |
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