Content Marketing | Melotti Media

Content Marketing

7 Tips for Writing Effective Landing Page Copy

Landing pages are a big part of your Marketing.  Why? Because, if done well, they convert your visitors into leads and paying customers.  Of course, for that to happen, the copywriting on your landing page must first appeal and resonate with your audience to take them on a journey from stranger to buyer.  Here are some useful tips in writing effective landing page copy to help you.  Prefer to listen, […]

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COVID-19 Isolation: Why Content is More Important Than Ever Right Now!

Right now – everyone is at home.  Sure, it’s a terrible situation happening globally right now. But, your customers are at home, and they’ve got more time and fewer distractions than ever before.  This means they’re hunting for content. Valuable content.  Is your brand taking this opportunity to be part of this? Prefer to listen, rather than read? Here’s the

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How to Create An Effective B2B Content Marketing Strategy

Marketing isn’t always an exact science, which can make crafting an effective content marketing strategy difficult to get right. With all the pressure around meeting creative demands, covering budget constraints and handling all of the channels involved, you must also take into consideration your target audience who have subjective perceptions, high standards and different needs.  It’s even more challenging if you’re in the B2B sector. 

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How To Build Your Brand With Storytelling Content

What makes novels more interesting, while lectures are generally boring?  Why is a blog post different from an information page, even if they talk about the same topic? How do some brands captivate more audience than the others?  The answer lies in a good story.   Storytelling conveys messages in interesting and humanistic ways. It’s more than just providing facts – it creates value by connecting deeply with the audience’s emotions

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5 Tips for Writing Effective Advertising Copy

The world of advertising is a noisy and fierce battlefield of the brands, with its very dynamic, competitive and ever-changing environment. Hundreds of jingles, slogans, billboards, commercials, features and online ads are produced every day to capture the attention of audiences across the world. On top of that, the modern customers today are demanding authentic

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7 Ways to Increase Your Audience’s Engagement with your Content Marketing

Ask yourself:  How would you feel if you’d poured your heart and soul into creating marketing content, only for it to end up stagnant and unnoticed?  What would you do if your audience didn’t respond, despite all the time and effort you’ve taken in coming up with fresh insights to promote your business?  It sucks, quite frankly! It’s not only discouraging – it can be damaging for your brand too. When we

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Why Refreshing Old Content Is Necessary

They say that nothing lasts forever.     We guess it’s true, because even marketing content has an expiration date (yes, even evergreen topics).  The reality is that your fresh content usually gets the most traffic within the first couple of weeks of publishing. But over time it starts to get outdated, old and irrelevant, which is when Google and other search engines start filtering

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5 ASPECTS OF SEO YOU NEED TO KNOW

Today, everything is just one internet search away.  Looking for the perfect place to dine? Search the internet. Want to know the right beauty product to use? Search the internet. Finding reasons to understand why SEO is important? Search the internet.  Most people today rely on the web to look for solutions. This is why businesses like yours invest in Search Engine Optimisation (SEO).  Why?  Because while it seems complicated, SEO is worth learning

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How The 4 Rules Of Copywriting Can Help You Present Better

Presenting in front of an audience is an essential skill today in business. At some point, you’ll find yourself on camera or behind a podium, speaking to people – and it’s important to do it well if you want to succeed. Public presentations are how we communicate our ideas, engage our audiences and inspire people

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