Melotti Media | Sydney Copywriting & Message Marketing Bureau
  • Home
  • Services
    • Copywriting Services
    • White label Copywriting Services
    • Content Marketing and Strategy
    • User Experience Design Copywriting page
    • Conceptual and Campaign Copy
    • Blog and Article Copywriting
    • Digital and Website Copywriting
    • Core Brand Message Development
    • Branding Content Copywriting
    • Video and Radio Scriptwriting
    • Government Copywriting Services
    • Marketing Audit Services
    • Ad Copywriting Services
    • Voice Search Copywriting
    • SEO Copywriting Services
    • Corporate Social Responsibility (CSR) Copywriting
    • IT Copywriting Services
    • Social Media Caption Copywriting
  • Testimonials
  • Portfolio
  • About
    • Our Team
  • Classes
  • Blog
    • Melotti Media Blogs
  • Podcast
  • FAQ
    • Copywriting FAQ
    • Message Marketing FAQ
    • Working with Melotti Media
  • Contact
Picture

THE MESSAGE MARKETING BLOG

 Valuable snapshots about Business, Marketing, Content and Copywriting success

The 5 Ways Content Marketing Is Changing In 2019

26/12/2018

 
Picture
Content will continue to be massive in 2019! But it's evolving fast.

While many businesses have now begun to understand the power of content marketing, they still may be falling behind on some of the newer trends - this will hold them back.

How is your content strategy looking like in 2019? 

Here are the things you need to know to get it right this year. 
Picture

Content marketing is still large and in charge!

Why?

Because our customers' thirst for information is growing every year and we need to be providing engaging and interesting video, blogs, podcasts and more to pique their interest and - more importantly - earn their attention.

For what purpose?

Once we do this, our brand gets 'on their radar' as a real option for purchase when looking for a relevant solution. 

And this is changing?

Yep! Human behaviour, technology and the market, in general, are all evolving fast, which means businesses need to as well if we want to remain successful.

Here are the 5 trends that I believe are changing content marketing in 2019, and how to adapt in the best way. 

(1) Multi-Channel is compulsory

Look at your customer today.

Or, better yet, look at how you behave as a customer.


  • We all have an abundance of choice and our attention is split.
  • We have Stan and NetFlix at the same time.
  • We have tablets, computers and smartphones all at the same time.
  • The minute we have any downtime, we are on our phones looking up interesting things.
  • There are lots of platforms, apps and websites we all use every day to find interesting information.

As a result, customers are used to finding content this way, which means your business needs to be across as many channels now as possible.

By dedicating resources to being present across Facebook, LinkedIn, Instagram, YouTube, Twitter, Pinterest, Mix, websites, and so on, your brand has a much better chance of being found at the right time.

Yes, sure - there are platforms that you may find more appropriate for your audience or others which work better. Absolutely! But that doesn't mean you just neglect the others. Your customer is across many, and they expect you there too.


To read more, see How Can Content Marketing Help A Business?
Picture

(2) Multi-Media is also compulsory

Just like you need to be everywhere, your business also needs to try everything too.

Podcasts are a fantastic way to turn your blogs into audible content for people to listen to on the fly. Perhaps give LIVE streaming or Webinars a go to educate your audience.

eBooks and whitepapers may suit your industry niche, and do lots and lots of video! It's what your customers are looking for.

Whatever you decide, make sure expand your content repertoire into many different media this year to improve your reach and deliver a better experience for your customers. 
​
For more information, read The 4 Different Types Of Marketing Content. 
Picture

(3) Fresh and new is best and true!

You need fresh new content that people haven't seen before.

Using the same titles on the same topics that 100s of businesses have done before and rewriting them just isn't going to cut it any more.

You're targeting highly empowered people who know what they want today. This means they've already seen everything before, and those topics are not going to get eyeballs or engagement any longer.

Create content and focus your content marketing efforts on new trends and topics that are relevant right now. Perhaps personalise your stories and share unique messages that no one has done before.

​All of this will help you get cut through. 

​To read more, seeWhy Is Content Marketing Crucial For Businesses?

(4) Go beyond content too!

In my blogs, The 8 Truths of Content Marketing (You Need To Know) and Is Digital Marketing Making Businesses Lazy?, I point out the importance of going beyond content marketing too.

You can't just have a team hiding behind closed doors, pumping content out there and hope for the best. You need to be out there, creating real connections. Your material is just a way to offer information and open the door. 

Your customers still want a genuine relationship with you - not be treated as a means to an end. So follow up your content with conversation and more personalised value.

This ESPECIALLY includes getting your sales team involved too! In 2019, they absolutely must be a part of your content marketing plan. 
Picture

(5) Quality Content is still absolutely essential 

Stop using average copywriters to create your scripts, your website content, your blogs, whitepapers, eBooks and so on.

People just won't stand for it anymore. The minute the writing is poor, they leave - and so does their potential.


Hire content creators who can produce top quality pieces that your customer will love. Produce materials that your audience will appreciate and be inspired by. Otherwise, it's a total waste of time.

We're worth every dollar - believe me. 

How Can Melotti Media Copywriting Help You?

Who is writing your 2019 content this year?

​To engage your customer and achieve ongoing business success today, you need quality copywriting to create top-quality content. However, we understand that this is easier said than done.

You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!

For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au.

I can sharpen your words to achieve your goals, today!

Christopher Melotti

Melotti Media Copywriting and Marketing Solutions
www.melottimedia.com.au
 
Click here to view the Copywriting FAQ page for all you need to know ​​​
    Picture

    Author:
    Christopher Melotti

    Copywriting and Message Marketer

    Like What You're Reading?
    Picture
    Picture

    Categories

    All
    Business
    Communications
    Content Marketing
    Copywriting
    Customers
    Growth
    Marketing
    Mentoring
    Personal
    Popular Culture
    Real Estate
    Seo
    Voice Search
    Writing

    DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information. 

    Archives

    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    March 2017
    January 2017
    October 2016
    June 2016
    February 2016
    January 2016
    October 2015
    August 2015
    May 2015
    December 2014
    February 2014
    January 2014
    December 2013
    April 2013
    January 2013

MelottiMedia.com.au
Copywriting, Content Marketing and Message Marketing Bureau, for all of your SEO content marketing and freelance copywriting service needs.
​
​Sydney NSW Australia

​
info@melottimedia.com.au

Website by Melotti Media. (C) 2021 Christopher Melotti. All Rights Reserved

DISCLAIMER    PRIVACY POLICY    TERMS AND CONDITIONS
Content Marketing and Copywriting FAQ
Message Marketing FAQ
Working with Melotti Media
The Message Marketing Blog
The Message Marketing Pod
About Us
Copywriting Services
Copywriting Courses, Content Seminars & Marketing Classes
Contact Melotti Media
  • Home
  • Services
    • Copywriting Services
    • White label Copywriting Services
    • Content Marketing and Strategy
    • User Experience Design Copywriting page
    • Conceptual and Campaign Copy
    • Blog and Article Copywriting
    • Digital and Website Copywriting
    • Core Brand Message Development
    • Branding Content Copywriting
    • Video and Radio Scriptwriting
    • Government Copywriting Services
    • Marketing Audit Services
    • Ad Copywriting Services
    • Voice Search Copywriting
    • SEO Copywriting Services
    • Corporate Social Responsibility (CSR) Copywriting
    • IT Copywriting Services
    • Social Media Caption Copywriting
  • Testimonials
  • Portfolio
  • About
    • Our Team
  • Classes
  • Blog
    • Melotti Media Blogs
  • Podcast
  • FAQ
    • Copywriting FAQ
    • Message Marketing FAQ
    • Working with Melotti Media
  • Contact