It’s the beginning of a new year and it should come as no surprise that there are a lot of changes to pay attention to if you’re serious about success this 2021.
Due to the evolving demands (and expectations) of both B2B and B2C customers, together with the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up, and even stay ahead of the pack.
On top of all that, your marketing strategies must be constantly innovative to ensure that your brand continues to be valuable and relevant to your audience.
So, in 2021 – how do you do all of this? By raising the standards of your content marketing.
Here’s what’s happening and how to get ahead this year.
Content marketing continues to be one of the most popular and effective marketing practises today (when done right, of course).
There’s no surprise why. Your audience loves it because they gain value on their terms, and this builds a trustworthy connection between you. That’s why businesses love it too.
But today, there’s heaps of noise, so many channels and countless options available, and you’ve probably seen that quality over quantity is the key to strong content marketing.
So, what do you do? Where do you go now?
Here are some content marketing pointers to make your year a winner, whether you’ve done it for years or your brand new.
Are you getting back into work at the start of a new year?
Aww… the holidays are over, and the festive break is all done. It’s time to jump back into the swing of your professional routine. Sure – it’s tough re-joining the workforce again for another year.
So, how can you make the most of 2021 as a business professional? Here are 5 ways.
Google is at it again!
More new algorithm updates that have everyone running around afraid that their content will become null and void.
But before everyone panics, can we look at what these changes actually do first? Let me take you through a few things about Google Algorithm updates and how they affect your content marketing.
Then you can act accordingly.
Words, words, words.
What impact do they really have, right? Well… it turns out a lot. Over 80% of your marketing communications are, or come from words!
Blogs. Scripts. Website pages. Core messaging. Social media captions. Emails – and the list goes on.
But it’s easy for businesses to take their copy for granted. Industries change and customers shift, however brands often forget to evolve their wording and messages along with this.
These words are what your customers see every day – so, what are they reading? What are you giving them to read?
Let’s discuss why it’s important to never neglect the words behind your brand, especially now.
2021 is here!
So, it's the perfect opportunity to make some exciting plans for your brand.
The New Year is always a very motivating time in the business calendar when we’re all optimistic about making positive changes to the way our businesses operate and our brands behave.
But – what should you do?
Here are 8 brand improvement ideas to get your creative juices flowing and make your brand appealing.
Have you ever clicked on an article, only to get hit with a cringe-worthy page?
Nothing makes you want to flee faster than pop-ups, flashing advertising and huge walls of awkward text - because no topic is worth that!
That’s what many brands are forgetting: the Content User Experience (UX) is equally as important as the content topic, if you want your content marketing to have any impact at all.
Here’s why (and how) smart businesses today focus on their customer’s content experience to get the best results.
What's the Number 1 form of marketing?
Word-of-mouth marketing - and it always will be!
Why? Because people trust each other over anything you will every say as a business. It's nothing you're doing wrong! It's just the reality.
Unfortunately, many brands overlook this, which can cost them in so many ways. Here's how to get the best from your online review marketing so you can add this to your marketing arsenal.
Have you ever gone on a big trip without any plan or preparation?
We’re all for spontaneity, but you’d probably get pretty frustrated very soon without the right directions or essentials. It might be fun here and there with some luck along the way, but let’s admit it - you’re facing far greater risks of encountering problems, getting lost, having inconveniences and wasting resources.
It’s exactly the same with content marketing. Without an organised strategy, it’s a pretty frustrating journey.
A lack of clear plans, tactics and goals can lead you farther away from accomplishing high returns, optimising your content and achieving long-term consistent growth for your business.
Let’s discuss how to put the right foundations in place for your content marketing plan.
Let me ask you a question (well, two – and the second answer will surprise you).
What do you think is the most common reason people come to me for content copywriting help? Better word choice? Stronger messaging? Content creation assistance?
However, here’s the second question: what’s the most common copywriting service I actually perform?
If you answered, “improve content flow”, you’d be right again.
But you probably didn’t say that, and you’re not alone. Content flow is the biggest challenge all businesses face when creating content, and yet most don’t even know what content flow is or that they’re even doing it wrong.
So, let’s discuss how poor content flow is costing you readers, and how to fix it.
This year has gone by faster and wilder than a rollercoaster!
With the year drawing to a close, I guess what really matters is: did you enjoy the ride?
Are you happy with how you spent the last 365ish days?
Come to think of it, those are a whole lot of days! It just makes me wonder if we were able to get the most out of each day that passed. So, let’s take a second to review your year and see how we can build upon that to make next year even better.
Do you want to stand out, be known and make a big impact?
Wait… you don’t have to answer that – because we ALL know the answer!
With all the different marketing practises that businesses are doing today, how can you stand out and be noticed? YES, everyone says they have the answer, but the answer is not complicated – it’s more execution that is.
What’s the answer, you ask? BE RELEVANT TO THE RIGHT PEOPLE.
People want, desire and crave things that are relevant to them. If you’re relevant, they care.
See – simple? But… how do you become relevant?
Message marketing is the way. Here’s how.
2020 has been full of bumpy roads, unexpected turns and countless obstacles along the way.
It has been a challenging ride. But it has also made the world more innovative, resilient and strategic too.
The same goes for us Marketers – the unprecedented difficulties have made us more flexible and creative in promoting our businesses, connecting with our audience and overcoming our competition online.
This 2021, there will still be larger forces beyond our control. Nevertheless, we can prepare our brand as early as now to ensure that we’re earning amazing results in the near future.
How? Through the power of Content Marketing!
Yep – everyone can write!
You’ve probably been doing it all day and you’ve been writing since you were at school. So, why hire a freelance copywriter?! You’ve got this.
Why hire a cleaner when you can (probably) clean?
Why hire a designer when you can (maybe) design yourself?
Why hire an accountant when you can spend hours working out what to claim on tax yourself?
It’s the same thing with a professional marketing copywriter.
So, why would someone consider hiring a copywriter?
Here are 7 daily business scenarios that you’ll encounter as the perfect reasons to consider the services of a copywriter.
As a Copywriter, I find that many businesses focus on producing a lot of fresh content pitched towards lead nurturing and brand awareness to acquire new customer segments.
This is a very powerful and proven strategy, to be sure.
However, there is another side of copywriting and content marketing that seems to be going underutilised: engaging your current customer base to offer them ongoing value.
Producing 'current customer content' for them can be equally as effective and profitable (if not more!) as approaching new customers, because it fosters a stronger relationship with the people who are already familiar with your brand.
Here's how copywriting and content marketing can be used to develop stronger bonds with your current customer base, and how to reap the rewards.
Brands love to tell stories.
Why? Because people love hearing them (if they’re told well, that is). Stories are ingrained in the human psyche because they help deliver a core message in a flow the keeps people engaged throughout every stage.
However, while stories are as old as history, the typical story arc has changed - and your audience has changed it.
It’s time to adapt or get ignored. I know which option you’d probably prefer!
Can you believe that 2021 is right around the corner?
Now’s the time to call your team in for a huddle, evaluate your performance and start raking your brain again for new marketing strategies, plans and innovations to grow your business in the new year.
So, how will you use marketing to grow in 2021?
In our previous blog, we discussed the 10 key trends that are expected to have an impact on digital marketing throughout the upcoming year.
In this blog, let’s delve into 8 more marketing trends that may transform your marketing, ramp up your content and meet the evolving expectations of your target audience.
2020… well… yes… let’s just say it was an experience.
From natural calamities to political unrest and a global pandemic - there’s no denying that businesses have experienced an unprecedented shakeup and are now trying to keep up with the evolving demands of customers, the “new normal” restrictions and increasing competition online.
Digital marketing, however, has shone through. It’s how we’ve all been able to still communicate with our audiences, keep our services relevant and carry on.
This upcoming year, digital marketing will continue to play a crucial part in business growth.
So, now’s the time to look at the key 2021 marketing trends to consider adding to your marketing plan in the new year.
Here’s some that we’re looking at.
Quality Copywriting and Content Marketing - the two essential tools in business today.
Most brands understand the role they play in engaging with their audiences on a far deeper level. They also generally understand the impact this has on achieving their goals.
However, the problem is the common knee-jerk resistance internally, which I like to call the Frequently Raised Objections (FRO).
Here are the top five FROs, and how to overcome them to help implement a better Copywriting and Content Marketing program for your business' success.
Is your brand just online? Or REALLY online?
Businesses of all types, sizes and industries share one common thing today: we all have audiences whose eyes are glued to screens and rely on the internet for solutions.
Since these potential customers can stumble across websites, social media pages, ads and other digital content at literally any time, you need to be there.
Not just there, but providing an engaging experience that makes you relevant in their eyes.
Strong copywriting is the standard for building an online presence that moves people.
Here’s how (and why you need to implement it yourself).
Writing a blog is not a new practise, but it has evolved quite a bit over the digital era.
What started off as an online diary has now become an active way people and businesses are using to communicate with their audiences.
Different blogs see different levels of success, and as a Blog Copywriter and Content Marketer, many ask me: is having a blog for my business worth it?
Here's my answer along with how to create a successful blog that earns an ROI.
Every organisation must reach their target audience, whoever they may be.
So, how do successful businesses do this? Through high-quality copywriting which captivates, informs and drives behaviour, of course!
Copywriting is a very powerful Marketing tool that businesses use to offer people value, earn trust and nurture profitable relationships.
But what is copywriting and how can copywriting help your business communicate with your customers?
Let's discuss what copywriting is and how you can use it to achieve successful outcomes.
Who are your competitors?
How many of them are there?
Due to the influx of brands over the last few years, we can assume they come in a range of sizes and shapes – from online businesses with delivery services, to brick-and-mortar shops with established products and big companies with large marketing budgets.
So, how do you position your products and services to still earn the attention of people, despite the crowded market?
Great copywriting, of course.
It can help you articulate the value your business provides, helping you persuade an audience that you’re the right choice.
Here’s how copywriting helps you stand out for all the right reasons.
Content Marketing is a popular business practise today.
However, there are a lot of common content marketing FAQs that I get asked every day by clients.
Questions like: where do I start with content marketing? How does content marketing work? Is content marketing right for my business?
If you have content marketing questions, I have content marketing answers!
I’ve put them all in this blog for you to enjoy.
Just like a shop front or office space, your website is another entry point for your customers.
AND just like any physical location, it should be maintained, updated and polished regularly.
Your website makes up the majority of your digital presence. It’s like a virtual shop where people go to browse through your products and services, and learn more about your brand.
But most importantly - a website is a place where they will decide if you can be trusted with their needs.
Is your website putting on a good show for them and winning them over?
It should be. Here’s how.
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.