How has your business performed over the last 12 months?
Did you generate enough leads? Were you able to reach your target audience? Was there an increase in engagement and sales?
No matter the case, it is important to up your game this 2020.
To achieve this, one thing you can do is create better content through high quality copywriting.
Because quality copywriting will connect you to your perfect customers, will save you from incurring unnecessary marketing costs and will help you achieve your overall business goals.
To further understand how copywriting can help your business in the new decade, here are some reasons why it’s something you should prioritise this coming year.
The new decade is coming. Is your business ready?
In 2020, it’s predicted that content marketing will continue to be a big drawcard for customers.
Why? Because they’re more resistant than ever to the direct cold sell, and only open to taking action when products are relevant to them.
To prove your brand’s relevance in their lives, you have to earn their attention and trust through content.
Your customers are resistant to the direct, cold sell, and only open to taking action when products are relevant to them.
Apart from that, you must also now anticipate that your target audience is more empowered and extremely selective even to content. These people are more inclined to contact businesses and brands that provide useful and helpful content.
To attract and hold your consumers’ attention, every touchpoint you provide must create an engaging experience for them.
So, are you doing enough? Is your business earning their interest?
Here’s how to meet 2020 dead-on.
Why does an updated content matter?
For your business to remain competitive, it is crucial to cut through the noise.
Your content will be your voice that proves to your audience that what you offer is the solution they’re looking for.
People’s preferences, needs and wants will continue to evolve as time goes by. It’s important, then, for your content creation and distribution to grow and change along with them.
By keeping your business’ communications fresh and up to date, it will be much easier for you to fulfil your target’s audience thirst for knowledge, entertainment and value.
By keeping your content fresh and up to date, it will be much easier for you to fulfil your target’s audience thirst for knowledge, entertainment and value.
How do you improve your content in 2020 to boost your business this year?
First and foremost, you must refresh all of your business’ copy.
Out with the old and in with the new! Now’s the perfect chance to make a big difference today for the new year.
Anything from your website, marketing campaigns, social media, content, printed materials, blogs and articles, press releases, written video scripts and so on need to be updated.
Your customers have a limited attention span and they won’t bother being patient with something that’s not meeting their needs. If your content is composed of quality copy that is precise and compelling, it’ll be easier for them to choose you when they are seeking a solution to their problem.
By updating your copy and marketing content, you can ensure that what you’re offering is still in line with what’s relevant for your ever-changing audience.
How will content marketing change in 2020?
Some of the predicted 2020 trends for content and copywriting include:
1. Interactive content – non-static content that adapts to each individual has been around for a while, but it’s starting to grow in popularity both with businesses and customers.
For more, read: What is interactive content marketing?
2. User-Generated Content – this refers to any form of content, such as images, videos, text and audio, that has been posted by your users on different online platforms. They appear to be more genuine and effective to other people as they are generated by your own consumers.
3. Video and Live Stream Content – Many people prefer video content when learning about products and services, as they are more entertaining and compelling. It’s important to write scripts and shoot video to cater to this.
4. Voice Search – Several brands are starting to focus more on catering to voice searches because the trend of search via voice commands is rising.
For more information, see: How will Voice AI impact Marketing and Copywriting?
5. Podcasts – Audio content is certainly a rising trend as they convey information and value while people are on the go (so it’s super convenient). Podcasts are a highly engaging alternative to videos.
You can listen to our copywriting podcast for free here.
6. Customised content – Modern consumers want a highly personalised experience. They are selective and they expect businesses to give them content that puts emphasis on what they specifically need.
2020 is just a few weeks away.
Do you have your content strategy and copywriting sorted? Is your current copy up to scratch for the new decade?
Now is a great opportunity to review everything and make updates.
Here’s a 2020 content checklist to get you started.
How did you do? How “copy ready” is your business for 2020?
If you fell a little short, there’s no need for you to get discouraged.
Freelance marketing copywriters with Marketing experience can help you create the right types of content (audio, visual or written) for your business through their expertise and experience.
They are also versatile with incorporating digital marketing strategy.
A quality copywriter will produce engaging content for you in 2020
Just make sure you pick the right copywriter!
How can Melotti Media Copywriting help you?
We completely understand your intention to achieve business success by utilising quality copywriting and consistent content that your audience will love.
We also know that you’re time-poor and spread thin, and it’s possible you still have a lot of questions regarding copywriting.
But you don’t have to worry!
At Melotti Media Copywriting, we can assist you with your content marketing needs while you focus on what matters most to you – growing your small business.
Let’s start by getting the results your business deserves using copywriting effectively.
For more information or to speak to a trusted copywriter, contact me now at firstname.lastname@example.org.
I can sharpen your words to achieve your goals today!
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DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.