Has your brand disappeared a little?
Has your audience forgotten about you or are you not getting their attention like you used to?
Don’t worry – it happens to every business at one point or another. However, the real challenge is how to reconnect with your audience and rebuild that relationship again.
Here are 6 tips on how to get back on your customer’s radar.
(1) Reassess who your customer is
The first step to reconnecting with your customer is to truly understand them.
Sure, they’re your customer – but you may have actually lost sight of who they are.
This could be the reason for the disconnect. So, take the time to reassess and re-learn about your ideal client through both first and second-hand research. Get out there and survey them, hunt for clues and build some fresh, new personas.
This will allow you to redefine who they are and why they matter to you, so you now have a focus.
Don’t assume you know and simply skip this step – you’ll end up dedicating resources to the entirely wrong crowd and make things worse.
For more, read: How to meet your customer's obsession.
(2) Determine their top challenge
Right! You know who they are.
Now, what motivates them? What drives them? What bothers them?
To reconnect with people as a brand, you won’t draw their interest if you don’t understand what’s important to them. Today, customers act when they’re presented with something relevant that will help them better themselves and their world.
So, if you want to establish a relationship again, it needs to be built on you being sympathetic to a problem that they have, that they care about and want answers to.
For example, do they yearn for a sense of belonging? Or perhaps it’s financial freedom?
For more information, read:How to correctly address your customer's pain points.
(3) Unite their challenge with your solution
Continuing on from the last point, now that you understand their core pain point, how can you solve it?
The biggest way to prove your relevance to people is by presenting a solution that solves their challenge. People hate being aggressively sold something that has no context to their state of being; that’s why we block out or skip most advertising.
However, when we’re shown something that offers us a way to make positive progress, we pursue it.
In those examples above, if they yearn for belonging, then do you offer events or groups where they can participate? If they’re after financial freedom, then how does your consulting service or financial product secure that for them?
Doing this will pique their interest – but it’s only a start in reconnecting with them.
(4) Map out your content
You’ve now got a powerful way to get their attention.
How will you deliver that message, in many different ways across multiple channels? (using omnichannel marketing).
It’s all about content, of course.
So, you understand who they are, what motivates them and how you can help them – it’s now time to piece together valuable, informative and entertaining content that they can interact with to learn more about your brand.
Try a collection of blogs, videos, podcasts and more to provide multiple touch points that draw them in and drive them down your funnel towards conversion and a longer-term relationship.
For more information, read: 7 types of content themes you should add to your content marketing mix.
(5) Don’t let it happen again
As I said, customer disconnection can happen to every brand.
However, it takes a long time to reconnect with them again. So, now that you’ve got a plan to move forward, continue to nurture and grow these relationships from here on out.
Don’t ever get lazy or complacent again as it costs your business so much time and effort to regain momentum. Your audience deserves better and you need to keep building positive experiences for clients if you want to not just survive, but be successful.
(6) Seek help
You don’t need to do this alone!
If you’re struggling to come up with ideas or you can’t work out where you’re going wrong, speak to a marketing professional to help you.
A Marketing Copywriter, for instance, can help create the right messages, build the right content and optimise your flow to ensure you are always on point with your audience.
It’s not weakness to get marketing assistance – it’s a smart sign of strength; and if it gets you the results, then it was a great choice, right?
How can Melotti Media Copywriting help you?
To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!
For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at firstname.lastname@example.org.
I can sharpen your words to achieve your goals, today!
Melotti Media Copywriting and Marketing Solutions
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DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.