We are all consumers.
The world is filled with people buying products and acquiring services here, there and everywhere.
But no one just buys the first thing they see, right? No! A complex and personal process of decision making unfolds as they are presented with different options to choose from.
Breaking down the code to fully understand this process is a marketer’s mission! However, just like handing over the most challenging mathematical problem to a mathematician, it’s both a challenge and a pleasure for marketers to decipher how consumers behave.
Here's how to keep up with Consumer Behaviour And Customer Trends.
What is consumer behaviour?
Consumer behaviour pertains to the decision process, influences and actions that an individual performs when purchasing, no matter if it’s B2B or B2C.
How do you buy products? In the grocery store, do you go for the products with the cheapest price? Or tend to get won over by the fancy packaging? Perhaps you want to try out the one from the ad you saw on social media? Or maybe veer towards brands that offer environmentally friendly and sustainable products?
Those questions (and millions more) are an observation of typical consumer behaviour.
Imagine being able to completely solve this complex puzzle of how consumers behave! That’s a marketer’s dream!
For more, read: Everything You Need To Know About Buyer Behaviour
Why is understanding consumer behaviour important in marketing?
Marketing is all about knowing what people want, offering it to them and explaining the benefits so they want to buy it.
By understanding consumer behaviour, not only do you know what people want but you also appreciate their feelings towards it – how they decide, how they are influenced and how they act on it.
Having a complete grasp of consumer behaviour allows you to market your products successfully and create a positive customer journey. With this, you are also letting people know that you care about them by recognising their needs and behaviours.
The 4 factors that influence consumer behaviour
While there may be a lot of reasons for different consumer behaviours, the following factors contribute to the outcomes:
1. Psychological Factors – The personal’s unique perception, motivation, experience, beliefs and attitudes will affect their behaviour in buying a certain product.
These include their desired outcomes, the lessons they’ve learned from past experiences and the emotional feelings they have rooted in their beliefs and attitudes.
Read this for more information: 11 Key Understandings Of Consumer Psychology And Marketing
2. Personal Factors – Occupation, financial status, personality and lifestyle may also have an impact on their decision making.
How a person lives, what kind of person they are and their economic situation are all elements to consider when they make decisions. Not to mention their profession or occupation, which is often used as an effective marketing strategy as well.
3. Social Factors – Reference groups, family roles and status are all under the social factors impacting a consumer’s behaviour.
Products from their childhood that their family used to purchase may trigger a sense of nostalgia or comfort. Reference groups such as friends, colleagues and influential people also influence their decisions, along with trying to maintain a certain reputation in people’s eyes.
4. Cultural Factors – A person’s culture, sub-culture and social class may also determine their choices in purchasing.
Beliefs and values from religions, geographies and nationalities influence customer preferences and behaviours. The family and educational background and residence location of a person are factors that make up social class which can predict their consumer behaviour.
What are consumer behaviour trends to keep up with?
Understanding and keeping up with customer behaviour trends is essential if you want your business to gain leads and sales.
To drive your marketing strategies, here are a few key consumer behaviour trends to consider:
For more, read these: Marketing In 2021: 10 Trends To Keep Up With
Marketing In 2021 (Part 2): 8 Additional Marketing Trends To Keep Up With
How business can keep up with consumer behaviour
As the specific steps to keep up with these trends may vary for each business, there are ways to help you effectively address your customers’ behaviours.
Here are some ways to help you better deliver a quality consumer experience:
Of course, this is easier said than done. That’s why a marketing copywriter can help you achieve all these.
A marketing copywriter will help you keep in touch with consumer behaviours.
We understand that your customers are your top priority.
As marketing copywriters, we are equipped with skills and experience in working with different customers and markets in various industries, creating effective and compelling messages that drive your business forward.
Just make sure you pick the right copywriter!
How can Melotti Media help you?
We completely understand your intention to achieve business success by utilising quality copywriting services to connect with your customers.
We also know that you’re time-poor and spread thin, and it’s possible you still have a lot of questions regarding marketing copywriting.
But you don’t have to worry!
At Melotti Media, we can assist you with your content marketing needs while you focus on what matters most to you – growing your business.
Let’s start by getting the results your business deserves using copywriting effectively.
For more information or to speak to a trusted marketing copywriter, contact our team now at firstname.lastname@example.org
We can sharpen your words to achieve your goals today.
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.