Content may be King, but Engagement is Queen.
Are you, like most Marketing professionals, in amongst the storm of creating content to help promote your brand, yet struggling to keep your potential and loyal customers coming back for more?
You're not alone. Content Marketing is powerful, but if people aren't following your updates and feeling enlightened by it, then it really is a waste of time.
So here are some quick tips to help you.
Prefer to listen, rather than read? Here's the Podcast summary!
(1) Rule Of Correspondence
First things first.
Does the content you're producing have any relation to the brand, product or business you're pairing it with?
The whole rationale behind content is tying it in with a common theme or goal.
For example, if you are a charity, then your regular content should revolve around interesting updates, wins and success stories that have been achieved due to the funds received. This engages and rewards current donators and inspires others to donate in the future. If you are a hardware warehouse, then content about DIY projects and newly stocked items is the way to go, so as to attract interested customers into your store and try building things with your products themselves.
See the trend here?
Your content should work alongside your business and branding goals to bolster them, while at the same time, offering the reader an incentive to interact with it. Win Win.
(2) Stay Relevant
This means that your content creation team are keeping ahead of trends and what's hot at the current moment.
No one seeks content that is boring, old or out of style. People want new and on-topic items that benefit them by consuming it now. So mention relevant news trends or emerging styles that tie in with your brand or business. For example, if you are a car manufacturer, mention the latest safety technology in your models, or interesting tips about what fuels to avoid.
There are other benefits to this as well.
As an example, releasing content about upcoming products and observing how your audience responses will provide fantastic market intelligence. That way, you can tweak your product lines to suit how customers are reacting to your press releases.
(3) Make It Personal
People today can easily spot the real from the fake.
Your content should be genuine and aligned with the positive values of your business and brand. Keep the tone personal and tell a good story which encapsulates your message in a fascinating way - this builds trust with your audience.
People also prefer highly tailored content in formats that resonate with them. Show them that you understand their needs by catering to what they like most.
Customers want to feel unique and loved, so cater your marketing content right to them and you'll create a connection.
(4) Keep It Interesting
An obvious one- hook them in!
Keep the content simple, sharp and above all, interesting!
You're wasting your time if no one is drawn in and consuming your content from the get-go. So, it's best to begin with a clever hook or thought-provoking question that begs them to read on and, thus, gets your message across.
After all - you want your audience to have learned something by the end and feel like their time was well spent.
(5) Facilitate Feedback and Sharing
Don't just release one-way content.
Finish with a question which opens the floor and allows for comments and opinions- even the negative ones. And never forget to allow people to share your content to their own social media platforms.
Your Marketing efforts will gain a far better reach if you allow your readers to engage, reply and spread it everywhere for you. Make it as easy as possible for them to take it and run, and you'll get far more out of each post than you'll even imagine!
And, extra points for continuing to weigh in on the comments after the original content has been posted. People love to know that their contribution has been acknowledged, so join the conversation (politely)!
(6) Mix Up The Mediums
Adding photos and videos, GIFs and audio to the content mix greatly improves your content's appeal.
Vary it up and make it really easy for people to interact with it. No one likes the same thing over and over, so offer them visual and audio cues to go along with your content.
Rich content makes it far more inviting and will encourage more engagement with your content marketing.
(7) Regular Posts
Don't leave people waiting, but don't over-saturate either.
Find a nice balance, relevant to your industry and customer profile and then deliver consistently. You want your audiences looking forward to your next blog post release or at least be pleasantly surprised when your new post pops up in their feed. Reward them for their loyalty.
But just remember: quality content over quantity.
Getting Copywriting Right
Getting your content right is so important! Actually, it's crucial.
Sub-standard copywriting reflects poorly on you, your brand and your organisation.
The savvy consumer of today can spot the difference, and your competitor will quickly out-class you. So spend the time perfecting your writing style and technique (or hire an amazing copywriter, who specialises in content marketing) so you always look amazing to your target audience!
Earn their respect with your content and you'll be seeing success in no time!
What are your thoughts? Have I missed any important tips you'd like to add?
How Can Melotti Media Copywriting Help You With Your Content?
To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!
For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at firstname.lastname@example.org.
I can sharpen your words to achieve your goals, today!
Melotti Media Copywriting and Marketing Solutions
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DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.