Website best practise changes quite a bit over time.
One of the most recent trends I’ve noticed is the SERVICE and SOLUTION pages.
Sure, you may be thinking ‘this isn’t new’, and perhaps it isn’t. But it’s certainly growing in prevalence today – and for good reason. You see, you have two types of customers.
These two website pages address one each and that’s why it’s useful to have both of these pages on your website. If you don’t, then you’re losing them.
Let me explain why it’s a great idea to have both a SERVICES website page and a SOLUTIONS page and what role they each play.
Search Engine Optimisation (SEO) is a very popular marketing technique.
Why? Because search engines are how your customers navigate the internet. People today are hunters and gathers online - something comes to mind and BOOM, straight onto their phone or computer to find an answer, a product or more information.
If you do SEO well, you will get found at that exact moment of action!
That’s SEO. It closes the gap between customers who are looking for solutions and businesses like yours who can provide them with exactly what they need. But it’s not as simple as it may seem. It’s worth it, but it takes work.
It’s also changing rapidly. There are new SEO updates around search intent, voice search and much more.
So, we’ve prepared an SEO guide to help your business succeed with search.
People today use search engines like Google, Bing and Safari so often that we can’t imagine the internet without them. They’re doing billions of searches every week across the globe, hunting pages for unique terms, phrases and questions.
The search results that come back are where most traffic gets funnelled into (especially on the first page!).
What does this mean for businesses, then?
It means your brand is sitting amongst fierce competition, all scrambling to become relevant.
So, how do you get search engines to pick you over others?
Businesses need customers.
B2B, B2C or both – customers provide the interest, attention, support and, most importantly, dollars you need to survive.
This is why it’s important to know exactly who you’re targeting because trying for “everyone” is not the best strategy. Focusing your marketing efforts on the audiences who provide the greatest value is a smarter move, especially if you’re not a big corporation with an unlimited marketing budget.
But can you define them? Do you know who they really are?
It’s very common today for businesses to not actually know their customer types well enough and make a lot of assumptions that lead to costly mistakes.
To help, here is a guide on how to define your ideal customers.
Today, everything is just one internet search away.
Looking for the perfect place to dine? Search the internet.
Want to know the right beauty product to use? Search the internet.
Finding reasons to understand why SEO is important? Search the internet.
Most people today rely on the web to look for solutions. This is why businesses like yours invest in Search Engine Optimisation (SEO).
Because while it seems complicated, SEO is worth learning about as it helps you rank on search engine results and makes your brand relevant in front of the right people.
To help you understand SEO and its impact on your business, here’s a brief guide about the 5 core aspects of SEO.
Search Engine Optimisation (SEO) has been such a significant part of marketing and content strategy over the last few years, and understandably so.
We need our website pages and content to show up in front of our audience as frequently as they are searching for it, to build brand awareness and get those precious leads coming in.
But are we getting too accustomed to ‘the way we have always done it’, and failing to pay attention to how our customers are searching now?
The whole SEO Marketing scene is changing.
Here are 3 steps to keep you on track, using SEO Copywriting.
As businesses, we're all very aware of the need for Search Engine Optimisation (or SEO).
It helps people find us and therefore boosts the amount of organic traffic to our websites which leads to customers.
But SEO can often feel like voodoo or a bit of an enigma! So here are some basic tips and information to get you started.
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.