You always want the best for your business.
Every manager, business owner and entrepreneur thinks the same way. This naturally involves making worthwhile investments in your people, hardware, software, marketing and more, all to help boost your brand and get results.
But are you missing something? What about copywriting and messaging?
It’s commonly overlooked, and it’s easy to see why.
Most of your team can write and they know everything about your brand.
But are you actually producing quality copy? How do you know?
While most think that copywriting is just putting a bunch of nice words on a page, it’s so much more than that – and it can be the difference between a strong brand that customers understand and a poor brand that customers ignore.
So, here’s what copywriting can REALLY do for your business – and why you should invest in it just like other forms of marketing.
Every business loves social media today.
Why? Because all of our customers are there!
The growth of active social media users around the world continues to rise and this has encouraged brands from all industries and of all sizes to join them there. It makes commercial sense! But now that almost everyone is aware of how powerful social media marketing can be, the competition has become extremely tough, with every business vying for attention and trying to stand out from the crowd.
In the scramble, some brands are losing sight of how to incorporate social media successfully into their marketing strategies – especially as time goes on and trends change.
So, to help, here are 10 common social media mistakes that you may be doing and really want to avoid.
Every organisation has its own unique flow, process and rhythm.
These daily behaviours, values, language and activities between groups of people make up your culture. We all hear about how culture empowers teams and helps us communicate with our customers in a genuine way.
The question is: how can we incorporate this culture into our marketing to strengthen our brand identity? How can we have a strong brand culture that will enable us to generate excellent marketing results?
Here’s how you can incorporate brand culture into your business’ message marketing.
Creating a business is easy today, right?
Sell a product or service, then earn the money. How hard can that be? Well, if this is your approach, then don’t get too attached to your business because it’s not going to survive for long!
Sure, your product or service may be great. But eventually, it will become irrelevant, priced out or overtaken by the competition.
However, if you work on building your business upon a strong foundation of branding that imparts value and nurtures a strong relationship with your customers, then you’re building the right foundations for the long-haul.
Here’s how strong branding will improve your business.
Everyone uses email today.
That's why it's a popular choice as a marketing channel. Simple, easy and cost-effective, email marketing can be highly effective. But that doesn’t mean it just works instantly! While everyone always keeps an eye on their inbox, they need to be receptive to your message if you want them to pay attention.
Let’s talk about the most common challenges businesses face with email marketing and how to solve them, so you can make it a viable option for your business.
When it comes to content, there are five types, based on the impact they have on your audience.
This offers a great opportunity to mix things up, for both them and your brand.
Having a blend of all five also ensures that you're engaging your customers in a balanced way which inspires them to take action.
So, let's define the five types to check if your brand is creating everything your audience wants from you.
How genuine are your brand’s messages?
How honest is your tone and communication style?
Does the information you provide earn trust?
These are critical questions to ask yourself because your customer is very savvy, suspicious and intuitive today. They have wised up to the fake and they’re not afraid to tell you, tell others and walk away altogether.
Here’s why being genuine is so critical in marketing and what that even means.
We are all consumers.
The world is filled with people buying products and acquiring services here, there and everywhere.
But no one just buys the first thing they see, right? No! A complex and personal process of decision making unfolds as they are presented with different options to choose from.
Breaking down the code to fully understand this process is a marketer’s mission! However, just like handing over the most challenging mathematical problem to a mathematician, it’s both a challenge and a pleasure for marketers to decipher how consumers behave.
Here's how to keep up with Consumer Behaviour And Customer Trends.
It’s the beginning of a new year and it should come as no surprise that there are a lot of changes to pay attention to if you’re serious about success this 2021.
Due to the evolving demands (and expectations) of both B2B and B2C customers, together with the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up, and even stay ahead of the pack.
On top of all that, your marketing strategies must be constantly innovative to ensure that your brand continues to be valuable and relevant to your audience.
So, in 2021 – how do you do all of this? By raising the standards of your content marketing.
Here’s what’s happening and how to get ahead this year.
Content marketing continues to be one of the most popular and effective marketing practises today (when done right, of course).
There’s no surprise why. Your audience loves it because they gain value on their terms, and this builds a trustworthy connection between you. That’s why businesses love it too.
But today, there’s heaps of noise, so many channels and countless options available, and you’ve probably seen that quality over quantity is the key to strong content marketing.
So, what do you do? Where do you go now?
Here are some content marketing pointers to make your year a winner, whether you’ve done it for years or your brand new.
Google is at it again!
More new algorithm updates that have everyone running around afraid that their content will become null and void.
But before everyone panics, can we look at what these changes actually do first? Let me take you through a few things about Google Algorithm updates and how they affect your content marketing.
Then you can act accordingly.
Words, words, words.
What impact do they really have, right? Well… it turns out a lot. Over 80% of your marketing communications are, or come from words!
Blogs. Scripts. Website pages. Core messaging. Social media captions. Emails – and the list goes on.
But it’s easy for businesses to take their copy for granted. Industries change and customers shift, however brands often forget to evolve their wording and messages along with this.
These words are what your customers see every day – so, what are they reading? What are you giving them to read?
Let’s discuss why it’s important to never neglect the words behind your brand, especially now.
2021 is here!
So, it's the perfect opportunity to make some exciting plans for your brand.
The New Year is always a very motivating time in the business calendar when we’re all optimistic about making positive changes to the way our businesses operate and our brands behave.
But – what should you do?
Here are 8 brand improvement ideas to get your creative juices flowing and make your brand appealing.
What's the Number 1 form of marketing?
Word-of-mouth marketing - and it always will be!
Why? Because people trust each other over anything you will every say as a business. It's nothing you're doing wrong! It's just the reality.
Unfortunately, many brands overlook this, which can cost them in so many ways. Here's how to get the best from your online review marketing so you can add this to your marketing arsenal.
Have you ever gone on a big trip without any plan or preparation?
We’re all for spontaneity, but you’d probably get pretty frustrated very soon without the right directions or essentials. It might be fun here and there with some luck along the way, but let’s admit it - you’re facing far greater risks of encountering problems, getting lost, having inconveniences and wasting resources.
It’s exactly the same with content marketing. Without an organised strategy, it’s a pretty frustrating journey.
A lack of clear plans, tactics and goals can lead you farther away from accomplishing high returns, optimising your content and achieving long-term consistent growth for your business.
Let’s discuss how to put the right foundations in place for your content marketing plan.
Do you want to stand out, be known and make a big impact?
Wait… you don’t have to answer that – because we ALL know the answer!
With all the different marketing practises that businesses are doing today, how can you stand out and be noticed? YES, everyone says they have the answer, but the answer is not complicated – it’s more execution that is.
What’s the answer, you ask? BE RELEVANT TO THE RIGHT PEOPLE.
People want, desire and crave things that are relevant to them. If you’re relevant, they care.
See – simple? But… how do you become relevant?
Message marketing is the way. Here’s how.
2020 has been full of bumpy roads, unexpected turns and countless obstacles along the way.
It has been a challenging ride. But it has also made the world more innovative, resilient and strategic too.
The same goes for us Marketers – the unprecedented difficulties have made us more flexible and creative in promoting our businesses, connecting with our audience and overcoming our competition online.
This 2021, there will still be larger forces beyond our control. Nevertheless, we can prepare our brand as early as now to ensure that we’re earning amazing results in the near future.
How? Through the power of Content Marketing!
Brands love to tell stories.
Why? Because people love hearing them (if they’re told well, that is). Stories are ingrained in the human psyche because they help deliver a core message in a flow the keeps people engaged throughout every stage.
However, while stories are as old as history, the typical story arc has changed - and your audience has changed it.
It’s time to adapt or get ignored. I know which option you’d probably prefer!
Can you believe that 2021 is right around the corner?
Now’s the time to call your team in for a huddle, evaluate your performance and start raking your brain again for new marketing strategies, plans and innovations to grow your business in the new year.
So, how will you use marketing to grow in 2021?
In our previous blog, we discussed the 10 key trends that are expected to have an impact on digital marketing throughout the upcoming year.
In this blog, let’s delve into 8 more marketing trends that may transform your marketing, ramp up your content and meet the evolving expectations of your target audience.
2020… well… yes… let’s just say it was an experience.
From natural calamities to political unrest and a global pandemic - there’s no denying that businesses have experienced an unprecedented shakeup and are now trying to keep up with the evolving demands of customers, the “new normal” restrictions and increasing competition online.
Digital marketing, however, has shone through. It’s how we’ve all been able to still communicate with our audiences, keep our services relevant and carry on.
This upcoming year, digital marketing will continue to play a crucial part in business growth.
So, now’s the time to look at the key 2021 marketing trends to consider adding to your marketing plan in the new year.
Here’s some that we’re looking at.
Is your brand just online? Or REALLY online?
Businesses of all types, sizes and industries share one common thing today: we all have audiences whose eyes are glued to screens and rely on the internet for solutions.
Since these potential customers can stumble across websites, social media pages, ads and other digital content at literally any time, you need to be there.
Not just there, but providing an engaging experience that makes you relevant in their eyes.
Strong copywriting is the standard for building an online presence that moves people.
Here’s how (and why you need to implement it yourself).
Who are your competitors?
How many of them are there?
Due to the influx of brands over the last few years, we can assume they come in a range of sizes and shapes – from online businesses with delivery services, to brick-and-mortar shops with established products and big companies with large marketing budgets.
So, how do you position your products and services to still earn the attention of people, despite the crowded market?
Great copywriting, of course.
It can help you articulate the value your business provides, helping you persuade an audience that you’re the right choice.
Here’s how copywriting helps you stand out for all the right reasons.
Just like a shop front or office space, your website is another entry point for your customers.
AND just like any physical location, it should be maintained, updated and polished regularly.
Your website makes up the majority of your digital presence. It’s like a virtual shop where people go to browse through your products and services, and learn more about your brand.
But most importantly - a website is a place where they will decide if you can be trusted with their needs.
Is your website putting on a good show for them and winning them over?
It should be. Here’s how.
In today’s marketing, consistency is key.
This certainly applies to the way your brand communicates through its messaging, style and tone of voice.
I can’t make it any simpler than that. While you do need to vary up your types of content to keep things fresh and, yes, brands do evolve over time, it’s very important to have a consistent core message that forms a relatable identity.
Here’s why your brand needs a core message and how to do develop your own.
Content Marketing is highly mainstream today.
But it’s also powerfully effective when done correctly. Why? Because your audience is actively hunting for valuable, entertaining and informative content every hour of every day.
Look at what you’re doing right now! Look around at everyone on their phones.
Searching for content is ingrained into our lives.
So, what types of content do you need for content marketing?
What content does your brand need to create to be successful?
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.